B2B Sales and Marketing Alignment Handbook

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B2B Sales and Marketing Alignment Handbook

How to achieve sales and marketing alignment in your business

More than ever, sales and marketing need to work together in order to achieve business growth.

Sales and marketing alignment holds the key to converting more of your marketing-generated leads into customers.

We've put together this detailed guide to help you align the people, processes and technology within your sales and marketing teams, and to maximise their performance.

Inside you will learn:

  • What sales and marketing alignment is all about
  • What are the critical elements for successful alignment
  • How to get people, processes and technology working together
  • Common pitfalls and how to avoid them

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