Book review: Maximizing Lead Generation

Maximizing lead generation combines the art and science of B2B lead generation into one simultaneously inspirational and educational reference piece

Crucially, Maximizing Lead Generation asserts that a response demands an incentive and helps you to think in terms of campaign return on investment not just campaign cost.

The research, on a variety of topics, that is helpfully tabulated in Maximizing Lead Generation, will help any business to scope and scale it's lead generation activity. Everything from selection of medium, through setting the incentive, to capturing and qualifying responses is covered with supporting data.

As lead generation and marketing in general becomes more and more multi-channel, Maximizing Lead Generation can help you cut through the noise and plan for success. Referring to it every time you commission or develop a B2B lead generation campaign will ensure that you miss no opportunities to maximise the results.

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