Jul 1, 2015
If you've ever wondered how to create a professional customer case study then some of the following may be of interest to you. We certainly hope it's useful.
Many seasoned B2B marketers identify the customer case study as the most effective content marketing tactic there is. Like most things though, the quality of the content is hugely important.
We regularly get asked how customer case studies should be constructed and using our experience here's some of the things we suggest:
A good case study takes time, unless all stakeholders are engaged in the process you may be wasting yours.
A lack of story can reduce the impact of your case study.
Remember, without an interview there's no real case study.
Don't forget that it's the readers needs that should be met.
Results give authenticity to the story you're telling.
A great case study could be ignored if the layout is poor, don't let your hard work go to waste and invest the time to get it right.
Always end with an appropriate call-to-action.
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