The results
Following the launch of the new website, the desired effect was instantly visible.
Conversion rate on the website jumped up, staying above 1% for four consecutive months for the first time since records began in 2011 and generating a significantly higher number of leads compared to the website before launch.
More importantly, in the four months following the launch, free trial requests (aka Marketing Qualified Leads) increased by 180%.
With the stated mission of developing greater engagement with its end-users - who access IFIS's academic content exclusively through research platform vendor partners - the increased conversion rate and number of qualified leads is especially valuable.
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