On January 16th, ChatGPT officially announced they're rolling out advertising across the US. This isn't just another platform update, it's potentially the biggest opportunity in B2B marketing since the early days of Google Ads.
Dan and Phil break down why this matters for B2B marketers: 800 million monthly users with incredibly high intent, early mover advantages, and the chance to reach buyers during their actual research and evaluation process. But there are unknowns too, targeting mechanisms, ad formats, and how the paid/free tier split will affect performance.