You've closed the funding round. The budget's landed. Now what? Most marketing leaders celebrate the win, then realise they've got no clue how to prove they're spending it wisely. In this episode, Dan and Josh tackle what happens after you raise investment, from seed rounds to private equity buyouts.
They explore why your new investors will demand visibility you don't have, how to build the infrastructure to track what actually matters, and why "it feels like we need more people" is the worst justification you can give. Learn how to present your baseline, test incrementally, and create predictable outcomes that keep you out of the boardroom firing line.