A marketing strategy for today’s buyers 

In a world where buyers demand better purchasing experiences and control over how they engage with you, it’s time to change your thinking. 

Inbound-demand-gen

Inbound demand generation

Our proven, buyer-centric approach to marketing strategy

It’s marketing that’s aligned to the way that modern buyers research and buy today. Our inbound approach to demand generation means more buyer-friendly activity and less interruptive outbound. We support your buyer’s preference for self-discovery, self-education, self-service, and self-qualification. Then, we give them a path to purchase that’s free of friction and frustration.  

Inbound philosophy

Audience

Understand your audience

Knowledge

Share knowledge willingly 

Attract

Attract buyers to you 

Privacy

Respect buyers privacy 

Demand gen delivery 

Content

Create buyer-centric content

Target

Engage your target audience 

Brand

Build brand affinity 

Interest

Capture interest 

https://www.blendb2b.com/hubfs/blend01/Pages/Inbound%20Demand%20Generation%20Methodology/Group%206130.svg

Inbound demand methodology

Create

Content buyers need

Distribute

Where your buyers are

Design

A seamless website user experience

Implement

A frictionless sales process

Create demand

95% of your market who aren't seeking a solution

Capture demand

5% of your market who are actively seeking a solution

Convert demand

Qualified leads who have declared clear buying intent

Learn more about inbound demand generation 

Demand Decoded Podcast

If you're ready to take your B2B marketing to the next level, tune in to Demand Decoded and decode the secrets to success.

Tune in

Create a world where you're the best fit

When your marketing engine can take buyers on a journey from discovery to decision, you’ve got something special. Instead of being afraid of being pulled into your lead generation whirlpool, they’ll come to you as the first, best, choice. 

Talk to us