Inbound Marketing Strategy

Our inbound strategy process

Our process, developed over years specialising in the creation of real B2B inbound results, is continually refined and updated to ensure you benefit from our latest best practice.

Starting with a series of kick-off sessions, during which we spend time with your key stakeholders learning about your business, we then research and develop your unique inbound strategy, including personas, competitors, keywords, content plan, etc, before presenting our findings and recommendations to you.

Benchmarks and audits

By measuring current performance, we can set realistic goals for the future.

Using a variety of tools and metrics we benchmark the performance of current digital marketing, and the potential offered by existing assets to define objectives and targets for your inbound marketing strategy.

Personas

Personas are the focal point of your content marketing effort and central to the inbound marketing process.

Using your knowledge, online research, and our unique approach, we create B2B personas that focus on what matters - the objectives and challenges that drive purchase decisions in your market.

Keyword and content strategy

SEO and content are two of the most crucial elements in successful B2B inbound marketing, and they must support one another for results to be achieved quickly.

We identify the most attractive search topics to go after and define the type of content that will rank for them while educating and engaging prospects at the same time.

Promotional channels

How about email, social and paid advertising? Your inbound strategy looks at all the available channels and recommends the most effective ways to use them to support your traffic and lead generation goals.

Website strategy and proof of concept

An inbound-ready website can dramatically accelerate and enhance the impact of any B2B inbound marketing program and turn lead generation into demand generation.

If required, our inbound strategy includes the creation of a website strategy and proof of concept showing the conversions optimised approach to copy and design that we recommend.