Inbound marketing strategy

Define your path to quicker results with our insight-packed inbound marketing strategies.

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Our inbound strategy process

We've spent years developing our process to create real B2B inbound results. And we continually refine and update it to ensure you benefit from our latest best practice.

Starting with a series of kick-off sessions, we spend time with your key stakeholders to learn about your business. Then we research and develop your unique inbound strategy, including personas, competitors, keywords, and content plans, before presenting our findings and recommendations.

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Benchmarks and audits

Using a variety of tools and metrics, we benchmark the performance of your current digital marketing and the potential offered by your existing assets. Then we define realistic goals and targets for your inbound marketing strategy.

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Personas are the focal point of your content marketing effort and central to the inbound marketing process.

Using your knowledge, online research, and our unique approach, we create B2B personas that focus on what matters - the objectives and challenges that drive purchase decisions in your market.

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Keyword and content strategy

To achieve fast results in B2B inbound marketing, SEO and content must support each other.

We identify the most attractive search topics and define the type of content that will rank for them while educating and engaging prospects.

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Promotional channels

How about email, social and paid advertising? Your inbound strategy looks at all the available channels and recommends the most effective ways to use them to support your traffic and lead generation goals.

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Website strategy and proof of concept

An inbound-ready website can dramatically accelerate and enhance the impact of any B2B inbound marketing programme and turn lead generation into demand generation.

If required, we'll create a website strategy and proof of concept showing the conversion-optimised approach to copy and design that we recommend.

Our approach to inbound marketing strategy


Inbound marketing strategy is a 30-day process, which starts with a kick-off meeting and culminates in the presentation of your completed strategy and delivery options.