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Lead Generation

Put your website into lead generation gear

Our inbound marketing approach to lead generation ensures that your website is geared-up to convert anonymous visitors into known contacts, generating a steady stream of leads for your business.

As part of our inbound marketing service, we regularly look at every aspect of the customer journey to continually improve your lead generation capability.

Calls-to-action

Helping buyers on their journey

Helping buyers find the information they are looking for is the first step in lead generation.

We develop calls to action for every stage of your buyers' decision journey and continually review placement, so that your visitors can always reach the most valuable content from wherever they are on your site.

 

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Landing pages
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Higher-converting landing pages

Completely focused on conversion, landing pages are the essential gateway between an anonymous visitor and a known lead.

We build landing pages that not only follow best practice, but that let your content shine, reducing the friction to conversions ensuring your content converts at a high rate.

Forms

Build a detailed picture of your prospects

Our approach to forms focuses on two things - progressive profiling and effective segmentation.

Firstly, we create bespoke questions that can be used to meaningfully segment your audience. Secondly, we always collect new information from re-conversions, using smart forms that update the questions posed to returning leads.

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Conversion Rate Optimisation
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Using data to fuel continuous improvement

Compounding results are one of inbound marketing's key benefits. By continually reviewing the performance of past efforts, we drive greater and greater returns over time.

We set time aside every month to look at the data provided by our marketing automation tools and to make informed adjustments to existing marketing assets.

How we work

Lead generation is a core component of our inbound marketing service, alongside content marketing and marketing automation.

Inbound marketing is measurable and scalable. Pick from one of our inbound packages or work with us to create a bespoke plan to achieve your specific traffic, leads and customer goals.

How fast your goals are achieved depends on how much you want to invest in inbound, but there is always a plan that’s affordable.

Ready to take your technology company inbound and fill your sales funnel?

Book a free consultation