The team at Breathe had developed a powerful cloud-based HR software tool for SMEs. Early success was a testament to the quality of product but the existing website failed to generate the leads required to match their ambitious growth plans.
Breathe embarked on an inbound marketing strategy to raise awareness among HR managers and business owners. Central to their plans was a complete replacement of the existing website. Blend was chosen to design and develop a new site that would reflect Breathe's exceptional HR software and increase the volume of Free Trial take-ups.