Amazon Filters, a leading global manufacturer and supplier of filtration solutions, approached Blend seeking a website redesign and inbound strategy to grow website traffic and build a pipeline of qualified leads.
Amazon Filters' existing website wasn’t converting visitors into leads. A lack of SEO-optimised content and a stagnant PPC campaign meant that they struggled to attract high volumes of relevant traffic to the website.
Redesigning the website to maximise conversion
The Blend team redesigned the website to improve the user experience and create a clear, logical journey for website visitors to increase conversion rates.
The navigation was refined and a search bar was added to help visitors find what they are looking for within Amazon Filters' large portfolio of filtration products and bespoke solutions. Clear and compelling calls to action across the site guide visitors to key content and the sales enquiry form.
A new chatbot allows visitors to speak to sales, speeding up the decision-making process. The chatbot also assists customers, providing basic support, and direct access to the customer services team.