BCAS

A complete brand overhaul showcased on HubSpot CMS

Project type

Brand, Website

Services provided

Branding, Copy, Design, Development, Strategy

Location

Liechtenstein

About the project

BCAS is a specialist legal and regulatory consultancy focused on cryptocurrency. They help businesses navigate the legal complexities of crypto, aiming to build a more inclusive financial landscape. Seeking to realign their brand with their core values and vision, they engaged Blend for a brand overhaul. We elevated their brand to new heights and showcased it on a new website.

Using BCAS' chosen concept, we devised a new visual language reinforced by a simpler, more meaningful tone-of-voice. Where bespoke, metaphoric, compositions introduce a new narrative for BCAS - bringing legal clarity to cryptocurrency.

Wayne Harris
Art Director at Blend

Visualising brand values

We visualise BCAS' versatility and service flexibility through equally flexible hero imagery. This approach allows the brand to effortlessly adapts to meet the evolving needs and objectives of BCAS.

Comprehensive brand guidelines

To maintain a consistent application of the brand across all channels and touchpoints, we developed a comprehensive brand guidelines document for BCAS. This invaluable resource serves as a reference point, enabling BCAS to maintain consistency in all their brand-related material.

They have been very patient, professional, and ready to face the challenge of working in an emerging industry with various complexities.

Matteo Vena
Chief Strategy Officer at BCAS

Website transformation

BCAS' new website incorporates distinctive design elements and stylised photography that complement the overall brand vision. The website user experience is intuitive and engaging, effortlessly guiding visitors to important information. With clear conversion paths in place, the website is optimised for high-intent form submissions, maximising its ability to generate pipeline.