Biocair, a global specialist in temperature-controlled logistics, turned to Blend for a new website that would scale to meet the demands of their growing international business and provide a better user experience for their customers.
Working alongside Biocair, we designed and built a brand new website on the HubSpot CMS Hub, helping them to reach a wider global audience and generate more qualified leads.
The challenge
Biocair had outgrown their dated website. It no longer represented their growing international brand, and offered a poor user experience, hindering their ability to engage their audience and generate leads.
Building a website with scalability and usability in mind
"From day one, it was clear that Blend understood our challenges, had the knowledge in-house, the energy, and the drive to work alongside us to build the new website."
George Gibbons, Marketing Manager, Biocair
Establishing an international brand
Biocair already had a strong brand, but it needed to better align with customer expectations. The new colour scheme and brand font have a lighter, more open feel, while retaining a corporate touch to promote trust and transparency.
We created a new content hub to host their blog, resources, and case studies, and added a new ‘insights’ tab to the navigation. In addition, we redesigned Biocair's services pages, adding bold imagery and video that showcase the people of Biocair as well as their expertise.
