The results
The redesigned website and content hub, combined with the continued production of high quality content, had exactly the desired impact.
Within a few months of launching, website traffic, lead generation and the number of free trials had all reached astonishing all-time highs.
Five months after the launch of the new content hub and following the launch of key redesigned pages, website traffic had grown by more than 100% and lead generation increased by 12x.
Crucially, the same result was also seen at the bottom of the funnel. New free trials broke out of their plateau and reached new heights over 100% above average historic levels.