Content marketing and demand generation
Once live with the launchpad website, Blend and Cass quickly set about driving relevant traffic and leads through frequent content creation.
Calling on Cass's knowledge and expertise in the telecom expense management field, we publish blog posts, on average, twice weekly. As usual, the blog posts we write are often technical in subject and our ability to understand, digest and interpret complex topics to create enjoyable, effective content is on full display.
Original downloadable content on both the emerging and enduring topics affecting buyers in the industry, alongside key pieces from industry analysts, work to effectively convert website visitors into leads for the inside sales team to engage, qualify and nurture.