Experts for Expats

Strategic approach merges brand refinement with user simplicity

Project type

Website

Services provided

Design, Development, Strategy

Location

United Kingdom

About the project

Experts for Expats connects individuals navigating expatriate life with specialist service providers in tax, pensions, investments, insurance, and mortgages. Their business model relies on successful introductions to carefully matched partners who can address the complex financial needs of expats at various stages of their journey.

They needed a website that could establish them as a trusted destination brand while preserving their valuable organic search traffic. They approached Blend to create refined their digital brand, improve user experience, and consolidate their tech stack by migrating from Zoho to HubSpot for both CRM and website management.

Brand refinement

Before progressing with the website, we refined their brand to enhance digital flexibility. This update maintained their core color palette while introducing gradients and additional color variants. The refinement was also essential to ensure all background and font color combinations met accessibility standards.

Website redesign

Our strategic approach to the redesign focused on creating an optimal user experience that would build trust and humanise the brand. Through detailed wireframes and thoughtful design direction, we incorporated the refined colour palette for visual interest while making information easily accessible. Key improvements included a more intuitive navigation system and enhanced search functionality to help users quickly find relevant services.

HubSpot website development

As an evolving business with ongoing website updates, Experts for Expats required a flexible content management solution. Our HubSpot implementation includes a flexible approach with populated "sections" that allow their team to easily add new pages and update existing content. This lets them to build out content quickly without requiring technical assistance.

Website performance

With SEO being critical to their business, we prioritised technical performance in the development process. By combining HubSpot's efficient compression and speed tools with our lean codebase, we achieved exceptionally fast load speeds that enhance both search rankings and user experience.