Kings Court Trust

Redesigning digital experience for the UK's leading probate specialists.

Project type

Website

Industry

Professional Services

Location

United Kingdom

Services provided

Development

Design

Strategy

About the project

 

Kings Court Trust is one of the UK's leading probate specialists, helping families navigate estate administration during bereavement. Following a full rebrand, they needed a website that would reflect their new identity whilst solving fundamental usability challenges that were preventing visitors from finding the help they needed.

The existing site overwhelmed visitors with information that was difficult to navigate. Messaging lacked clarity and consistency, making it hard for families to understand Kings Court Trust's unique offering or find the specific guidance they needed. 

We redesigned the site with three core priorities: improved navigation, messaging clarity, and consistency throughout the user experience. The new structure creates clear pathways for different audiences, communicates their value proposition more effectively, and introduces a comprehensive knowledge hub that answers common questions and provides practical guidance.

The result is a site that makes it easier for families to find what they need, understand the service, and feel confident taking the next step.

KCT Homepage
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Design that builds trust

The Kings Court Trust website balances professionalism with compassion. The design needed to convey trust and expertise whilst remaining warm and approachable during what's often a difficult time for families.

We developed a clean, structured layout that makes navigation intuitive and information easy to find. The visual identity uses a distinctive colour palette where warm oranges complement the imagery throughout the site. Paired with neutral greys and soft tones, this creates a professional feel that remains approachable and human.

Lifestyle imagery keeps the experience grounded and relatable, reflecting the people-focused nature of their service. The design feels modern and confident without becoming clinical or impersonal.

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Making complex decisions simple

A central challenge was helping families understand exactly what Kings Court Trust offers and which service level matches their needs. The previous site made this difficult - information was scattered and comparisons between service tiers weren't clear.

We created detailed service pages and structured comparison tables with visual hierarchies that make it easy to see what's included at each level. Clear pricing breakdowns with transparent fee structures remove ambiguity and help families make informed decisions.

KCT Other 1

Built for flexibility and performance

The site was built on HubSpot CMS using a section-based system with drag-and-drop modules. This gives the Kings Court Trust team complete control over content updates and new page creation, without needing developer support.

Despite using rich lifestyle imagery throughout, we maintained fast load speeds through lean code and HubSpot's built-in optimisation tools. The site passes Core Web Vitals easily, supporting both SEO performance and a smooth user experience.

KTC core web vitals