Robin Radar Systems specialises in developing and manufacturing advanced radar systems. Their primary focus is on creating radar systems for a variety of applications, including aviation, wildlife monitoring, and perimeter security.
Our work with Robin Radar secured HubSpot's 2023 Semiannual Impact Award for Platform Excellence.
Previously, Robin Radar's marketing approach was product-centric, overlooking the solutions and challenges they could address.
With ambitious goals to be the leading technology company in the airspace sector, Robin Radar wanted to evolve their positioning, by taking a solutions-led approach to appeal to a wider audience, highlighting the true value of their products.
While they had made progress in content marketing, their existing content was niche and product-centric. Robin Radar came to Blend to evolve their market positioning and create industry-leading content to attract and engage a wider audience and elevate their brand.
We kicked off with our inbound strategy phase to get to know Robin Radar's business, customers, and objectives. Our trip to their offices in The Netherlands and frequent conversations with key stakeholders revealed the insights we needed to act as their trusted marketing partner.
During our inbound strategy, we identified clear benefits of consolidating Robin Radar's website and marketing tech for easier maintenance and evolution. Picking HubSpot as their go-to marketing platform, we migrated their WordPress website to HubSpot CMS. This consolidation not only centralised their core marketing assets but also leveraged the many benefits of HubSpot CMS Hub.
This migration set the foundation for generating high-quality, easily discoverable content.