Case study

Safetybank - how we increased traffic and leads by 2000%

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about-icn

The challenge

Safetybank are the creators of a powerful SaaS solution that helps organisations manage health and safety compliance. After being acquired by Olive Communications, they decided to refresh their ageing website with a view to forging a distinct brand identity and improving discoverability of their market-leading product.

The transformation of our website by the Blend team has produced incredible results. Now we have a modern website, built on an intuitive and exciting platform, with which to continue to push the brand forward.

Lucy Callaghan
Head of Marketing, Safetybank

A combination of forward-thinking design and inbound excellence

Working closely with Safetybank, we leveraged the full power of the HubSpot CMS Hub to develop a stylish and effective website.

We refined the navigation, centring it around the product and Safetybank’s three main target markets to provide a smoother, more intuitive user journey. The copy is optimised for key industry search terms, supported by a combination of screenshots and custom imagery to further establish their brand.

Underpinning these efforts is a comprehensive content strategy that targets high-value keywords to improve overall website performance.mock-up-on-devicess

Since new site launch

increase-organic-visits

1942%Increase in
organic traffic

overall-conversion-rate

~2000%Increase in
conversion rates

overall-conversion

400%Increase in
demo bookings

The Results

Safetybank’s new website and inbound marketing campaign delivered almost immediately. Organic traffic increased by 1942%, conversion rates rose by almost 2000%, and demo bookings grew by 400%

Since launch, Safetybank has achieved prominent ranking positions for a range of desirable industry search terms. With a clear brand identity and a futureproof, inbound-ready website at their disposal, the future looks bright for Safetybank.

 

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