Safetybank are the creators of a powerful SaaS solution that helps organisations manage health and safety compliance. After being acquired by Olive Communications, they decided to refresh their ageing website with a view to forging a distinct brand identity and improving discoverability of their market-leading product.
The transformation of our website by the Blend team has produced incredible results. Now we have a modern website, built on an intuitive and exciting platform, with which to continue to push the brand forward.
Head of Marketing, Safetybank
Working closely with Safetybank, we leveraged the full power of the HubSpot CMS Hub to develop a stylish and effective website.
We refined the navigation, centring it around the product and Safetybank’s three main target markets to provide a smoother, more intuitive user journey. The copy is optimised for key industry search terms, supported by a combination of screenshots and custom imagery to further establish their brand.
Underpinning these efforts is a comprehensive content strategy that targets high-value keywords to improve overall website performance.