Case study
Safetybank are the creators of a powerful SaaS solution that helps organisations manage health and safety compliance. After being acquired by Olive Communications, they decided to refresh their ageing website with a view to forging a distinct brand identity and improving discoverability of their market-leading product.
The transformation of our website by the Blend team has produced incredible results. Now we have a modern website, built on an intuitive and exciting platform, with which to continue to push the brand forward.
Lucy Callaghan
Head of Marketing, Safetybank
Working closely with Safetybank, we leveraged the full power of the HubSpot CMS Hub to develop a stylish and effective website.
We refined the navigation, centring it around the product and Safetybank’s three main target markets to provide a smoother, more intuitive user journey. The copy is optimised for key industry search terms, supported by a combination of screenshots and custom imagery to further establish their brand.
Underpinning these efforts is a comprehensive content strategy that targets high-value keywords to improve overall website performance.
1942%Increase in
organic traffic
~2000%Increase in
conversion rates
400%Increase in
demo bookings
Safetybank’s new website and inbound marketing campaign delivered almost immediately. Organic traffic increased by 1942%, conversion rates rose by almost 2000%, and demo bookings grew by 400%.
Since launch, Safetybank has achieved prominent ranking positions for a range of desirable industry search terms. With a clear brand identity and a futureproof, inbound-ready website at their disposal, the future looks bright for Safetybank.
How we grew organic traffic by 1185% for project management and risk analysis software business
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