About the project
Equiem is an Australian SaaS company offering a leading tenant and property management platform used by over 170,000 people globally. Their app strengthens the relationship between buildings, workplace experience, and office workers.
Equiem partnered with Blend to redesign and rebuild their website on HubSpot CMS, reflecting a shift in positioning and branding to better meet market demand. The updated design, content, and visuals all work together to convey Equiem's revamped positioning with clarity and impact.
The new design balances software and lifestyle imagery to demonstrate how the platform works while appealing to buyers with relatable photography.
When you get into the website, the user experience makes it easy for visitors to explore Equiem's offering, while optimised conversion paths capture high-intent demos to increase pipeline.
