CPL HubSpot Implementation

Project type

HubSpot Services

Industry

Manufacturing

Location

United Kingdom

Services provided

Strategy

Cumberland Platforms Ltd (CPL) is a leading UK provider of access, recovery and tipping vehicle conversions. They manufacture complex, highly customised vehicles where every order represents a unique customer requirement that triggers intricate procurement and production processes.

CPL was ready to transform their operations. Customer data lived across email inboxes and spreadsheets. Marketing used multiple disconnected tools. Sales lacked a unified pipeline view. And whilst production had a sophisticated ERP system, it operated in isolation from customer-facing teams.

They needed a unified platform that could bring everything together, connecting lead capture through to production, standardising processes, and giving leadership the visibility they needed to make data-driven decisions.

Working with Blend has honestly been one of the best decisions we’ve made for our HubSpot journey. From day one, they felt less like an external agency and more like an extension of our own team. They took the time to really understand how we work, what we value, and where we were trying to go, not just in HubSpot, but as a business.

What stood out most was how thoughtfully they approached every part of the implementation. Nothing felt generic or templated. Instead, Blend dug into our processes, asked the right questions, and built a HubSpot setup that genuinely supports the way our teams operate. The workflows they created, the data structures they cleaned up, and the dashboards they put together have already made our day-to-day so much smoother.

I really appreciated how patient and responsive they were throughout the entire process. No question ever felt too small, no request too inconvenient. When we hit hurdles, they walked us through options, explained their recommendations clearly, and handled the technical details without ever making us feel overwhelmed.

It’s rare to find a partner who is both incredibly knowledgeable and genuinely easy to work with, Blend is both.

Philippos Filaitis, Digital Transformation Manager

The challenge

CPL came to Blend ready to implement HubSpot across their marketing and sales operations. They had clear goals: standardise their approach to sales management, transform marketing into an integrated digital-first function, improve team efficiency, and establish a central data core for system integration.

The complexity came from their business model. Every order is a bespoke, customised configuration, not off-the-shelf products. Quote production involved multiple approval stages and complex product specifications. And getting a won deal into production required careful handoff to their ERP system with precise data flow to avoid delays or errors.

As part of the larger Klubb Group with operations across the UK, Italy, Germany, and France, CPL also needed an approach that could scale internationally whilst allowing for local adaptation.

They needed more than a CRM, they needed a complete transformation of how they captured, managed, and acted on customer information.

"One of the things that made this HubSpot implementation particularly interesting is that CPL manufactures complex, highly customised products. Every single order represents a complex or unique customer requirement that kicks off intricate procurement and production processes. So when they approached Blend and HubSpot, they weren't just looking for a CRM they needed a platform that could handle the complexity of their business while standardising operations."

Phil Vallender, Co-Founder at Blend

The solution

We approached this as a complete platform transformation with a phased implementation that managed risk whilst driving adoption.

Building on the right foundation

Through comprehensive platform orientation, we equipped the CPL team with the knowledge to collaboratively reimagine their workflows around modern CRM best practices. This paved the way for effective requirements gathering and solution design that modelled a significantly improved future state. Rather than forcing HubSpot to replicate existing processes identically, this approach enabled the creation of modernised practices, ensured buy-in for HubSpot from stakeholders, and prevented the pitfalls that frequently derail CRM implementations.

Unified sales and marketing

We configured HubSpot to consolidate CPL's fragmented data and tools into a single source of truth. The new system introduced automated lead management, standardised qualification processes, and integrated quoting capabilities.

Marketing gained multi-channel campaign tools with full visitor and contact tracking while sales received a clear pipeline view with structured data requirements and automation to help guide complex deals from inquiry through to production.

Strategic integrations

Understanding that CPL's HubSpot instance needed to connect with their broader technology ecosystem, we supported the architecture of integrations with their ERP system and upcoming product configurator. We also assisted with the selection and implementation of suitable marketplace connectors. These integrations ensure customer data flows seamlessly from initial inquiry through to vehicle delivery, eliminating manual handoffs and reducing errors.

International scalability

With the UK implementation proving so successful, we leverage HubSpot's multi-brand capabilities to roll out the solution across sister companies in Italy and Germany. Thanks to HubSpot, each entity was able to quickly benefit from the solutions and best practices designed and implemented in the UK while still allowing room for local adaptation where required.

The result was a complete transformation of the systems and data behind CPL's commercial operations - from disconnected spreadsheets to an integrated platform that supports their growth ambitions.

Results and impact

The HubSpot implementation delivered transformative results, eliminating manual bottlenecks and driving dramatic efficiency gains across commercial operations.

35 hours of sales time saved every month

Quote production time reduced from several hours to just minutes, saving CPL's sales team approximately 35 hours per month. The integration between HubSpot and CPL's ERP system revolutionised their order-to-production workflow, what previously took days of manual data entry and handoffs now happens in minutes with automated data flow, accelerating production times and optimising utilisation.

Full team adoption across marketing, sales, and operations

The implementation achieved something that had eluded CPL with previous system, complete user adoption. Marketing, Sales, and Operations teams fully embraced the unified processes, permanently retiring their fragmented legacy tools and disconnected marketing platforms. The entire organisation now operates within a single, integrated system, ensuring data consistency and cross-functional visibility.

This wasn't just adoption, strong user satisfaction scores and clear evidence of value from the implementation demonstrated genuine transformation in how teams work.

Leadership gains real-time pipeline visibility

Leadership gained real-time visibility into sales performance and operational metrics through customised dashboards and reporting. This transparency enables data-driven decision-making that was previously impossible with information scattered across emails and spreadsheets. Regular pipeline reviews, supported by automated data hygiene workflows, ensure CRM data remains accurate and actionable.

Sales team focused on high-value activities

Automated deal follow-ups and systematic pipeline management measurably improved accountability and closure rates. Sales representatives now focus on high-value activities rather than administrative tasks, whilst marketing's multi-channel automation ensures no lead falls through the cracks.

UK success drives rapid Klubb Group expansion

The success of the UK implementation, demonstrated through efficiency gains, user satisfaction, and clear business value, led to accelerated international rollout plans across the Klubb Group. The proven approach and scalable architecture provided confidence for expansion to Italy and Germany, with the UK serving as a successful template for standardised yet locally adaptable implementations.

Cumberland Platforms Ltd