Paid traffic acquisition
We use paid traffic sources, like Google AdWords and LinkedIn, to strategically support your lead generation or inbound marketing objectives.
Paid campaign creation and management
Our experts can create, manage and optimise campaigns, on all the important platforms, to make sure your budget continually produces effective results.
Google AdWords
Google AdWords is a powerful method for targeting consideration and decision stage buyers around solution and branded terms, and can provide a low-cost source of relevant traffic.
Our team are experienced at managing Google's complex ad platform to continually improve campaign performance. Crucially, we see the big picture and don't get caught up trying to improve the wrong metrics at your expense.
LinkedIn sponsored content & ads
LinkedIn is an excellent place to reach your ideal buyer and performs well for content promotion aligned to all stages of the buyer journey.
We build LinkedIn audiences that test different methods of targeting your ideal buyer, and create multivariate campaigns that identify the best-performing messaging and content, and continually optimise campaigns over time.
Social media advertising
Platforms like Reddit, Twitter, YouTube and Facebook offer alternative channels for driving traffic and leads. Testing is required to identify the channels that perform in relation to your specific offering.
We build and manage campaigns on all these platforms, within your budget, to identify the best performing and optimise your spend over time.
Measurement & reporting
Measurement is a crucial component of successful paid advertising, allowing you to evaluate your strategy and spend.
We report regularly on paid performance, using all the traditional metrics. Where possible, we look beyond clicks and conversions, using marketing automation, to report on the contacts that are generated from paid channels.
Our approach to paid traffic acquisition
Paid traffic campaigns need on-going care and attention, and fit perfectly with our retainer model - either stand-alone or as part of a complete inbound strategy.
We can create campaigns from scratch, recommending platforms, audiences and creative, or improve the performance of your existing campaigns.