Explore Blend's services by industry for your business needs and use cases

Teams across B2B industries including SaaS, manufacturing, cybersecurity, finance, professional services, and life sciences work with Blend to design and scale their growth systems.

From HubSpot website engineering and demand generation to Answer Engine Optimisation (AEO), revenue operations, and conversion optimisation, businesses use Blend to connect strategy to execution, align marketing and sales, and turn buyer insight into measurable pipeline growth.

Manufacturing

Manufacturing and industrial brands work with Blend to overcome both technology and growth challenges. Discover how manufacturers partner with Blend to migrate and consolidate systems onto HubSpot, modernise sales-led growth models, improve digital demand quality, and gain clearer visibility into how marketing and sales activity contributes to revenue.

Challenge Solution
FT Technologies had an outdated and fragmented website that didn’t clearly communicate its highly technical innovation or support long-term scalability. FT Technologies partnered with Blend to consolidate their website on HubSpot, clearly presenting complex technology while improving usability, SEO, and long-term flexibility.
C.H.I. Overhead Doors had a legacy website that didn’t reflect its premium brand or support how modern buyers research and convert online. C.H.I. partnered with Blend to elevate their brand and rebuild their HubSpot website, improving discoverability, conversion rates, and customer acquisition.
Shawcity had a website that didn’t effectively support product discovery or scale eCommerce across a complex catalogue. Shawcity partnered with Blend to design and build an integrated Shopify and HubSpot website that improved navigation, product marketing, and scalability.
Amazon Filters had a website that wasn’t converting visitors into leads and relied on underperforming SEO and PPC activity. Amazon Filters partnered with Blend to redesign their website and implement an inbound strategy on HubSpot, significantly increasing qualified traffic, leads, and MQLs.

SaaS

SaaS companies work with Blend to scale in crowded markets while keeping their tech stack under control. Discover how software businesses partner with Blend to migrate and optimise HubSpot, influence buyer research earlier, improve conversion across digital touchpoints, and connect marketing activity to predictable pipeline and revenue.

Challenge Solution
Mosai had a newly merged brand with minimal digital presence and needed a website that clearly communicated its unified platform to multiple healthcare audiences. Blend developed a brand-aligned HubSpot website that showcased Mosai’s technology and organisation structure while giving marketing flexibility and strategic architecture for future growth.
RMS Cloud lacked a unified global brand and website to support its expansion beyond Australia into Europe and North America.  RMS Cloud partnered with Blend to create a coherent brand and modern website that communicates its human-centred value proposition and supports international growth.
HubSpot's Inspire Gallery site relied on manual workflows and HubDB, resulting in slow updates, approval bottlenecks, and limited contributor self-service.  Blend rebuilt the Inspire Gallery on HubSpot with a CRM-powered, automated backend and refreshed design that enables self-service management and streamlined content updates.
Viedoc’s legacy website did not reflect its value or convert visitors; poor UX and a rigid CMS limited conversion and growth. Viedoc partnered with Blend to deliver a new HubSpot website with improved UX, content strategy, and scalable CMS that doubled conversion rates and increased demo requests.
Equiem’s previous website did not align with its updated positioning or support clearer communication of its platform. Blend redesigned and rebuilt Equiem’s HubSpot website to reflect its revised positioning, improving clarity, UX, and pipeline-supporting conversion paths.
Second Nature had an undifferentiated, shared website that failed to showcase its unique RBP offering.  Blend created a dedicated HubSpot website for Second Nature that properly reflects its product identity, enhances user experience, and drives demo requests.

 

Technology

Technology companies work with Blend to simplify complex platforms while scaling growth. Discover how technology brands partner with Blend to consolidate tools onto HubSpot, sharpen positioning, support self-serve buyer research, and turn digital visibility into qualified pipeline.

Challenge Solution
Alchemy had a website that didn’t clearly explain its circular technology model or support multiple audience journeys for buyers and partners. Alchemy had a website that didn’t clearly explain its circular technology model or support multiple audience journeys for buyers and partners.
DrDoctor had an outdated website that undermined its market position and failed to clearly communicate its unified platform to different audiences. DrDoctor had an outdated website that undermined its market position and failed to clearly communicate its unified platform to different audiences.
LegalRM’s website didn’t reflect its expertise in information governance or effectively guide buyers through complex decision-making journeys. LegalRM partnered with Blend to create a HubSpot website with clearer messaging, structured content, and tailored conversion paths that position them as trusted specialists.
PureIP had an underperforming website that didn’t generate high-intent leads or reflect its leadership in enterprise voice communications. PureIP partnered with Blend to deliver a bold, conversion-focused HubSpot website that elevated brand perception and improved buyer engagement.
Transpoco’s brand and website didn’t reflect its innovative transport technology or support its ambitions for international growth. Transpoco partnered with Blend to refine its brand and build a HubSpot website that elevates market perception and provides a flexible platform for future expansion.
Algorand needed to consolidate multiple web properties into a cohesive platform while supporting diverse audiences and improving usability. Algorand partnered with Blend to create a unified HubSpot website that reflects updated branding, improves UX for multiple user groups, and supports ongoing platform growth.
Prevounce had a website that failed to showcase its full product suite or support high-intent conversions. Prevounce partnered with Blend to design a new HubSpot website that elevates its brand, clearly presents offerings, and guides visitors to key conversion points.
Robin Radar had a product-centred digital presence and fragmented technology that limited visibility and inbound demand generation. Robin Radar partnered with Blend to evolve its positioning, migrate and consolidate its website on HubSpot, and implement inbound and content strategies that significantly increased sessions and high-intent MQLs.

 

AI

AI-led and AI-enabled companies work with Blend to establish credibility while navigating fast-evolving technology. Discover how AI businesses partner with Blend to structure their HubSpot foundations, support buyer education, build authority, and increase visibility across both traditional and AI-driven research channels.

Challenge Solution
Greyparrot had an outdated digital presence and limited visibility for its AI platform, which was hindering discovery by target customers and partners. Greyparrot partnered with Blend to design and build a new HubSpot website that clearly communicates its AI value proposition, improves user experience, and supports scalable inbound demand generation.

 

Life Sciences and Biotech

Life sciences and biotech organisations work with Blend to manage complex technology and specialised growth needs. Discover how life sciences companies partner with Blend to consolidate systems onto HubSpot, support research-led buying journeys, and build digital credibility across scientific and commercial audiences.

Challenge Solution
Alithea Genomics had a digital presence that didn’t reflect its technical innovation or support a complex B2B eCommerce experience for distinct scientific audiences. Alithea Genomics partnered with Blend to refresh its digital presence and build a high-performance HubSpot website with seamless eCommerce integration that clearly communicates its capabilities and supports institutional buyer transactions.
Labguru’s existing website wasn’t optimised for strong discoverability or significantly increasing inbound demo requests.  Labguru partnered with Blend to build a new inbound-optimised HubSpot website with improved UX and SEO that increased visibility and supported a significant rise in demo requests. 
PhoenixBio had a WordPress website that didn’t effectively showcase its research innovations or support global audience engagement. PhoenixBio partnered with Blend to replatform and redesign its site on HubSpot, creating a clearer, more professional digital presence that better communicates its scientific value and engages international visitors.
Biostrata needed a website that more clearly displayed its unique value proposition and better served its specific audience needs. Biostrata partnered with Blend to design a visually striking HubSpot website that reflects its expertise and improves navigation and clarity for visitors. 
Biocair’s dated website no longer represented its growing global brand, provided a poor user experience, and hindered lead generation. Biocair partnered with Blend to design and build a new HubSpot website that enhances user experience, supports international audience engagement, and drives more qualified leads.

 

Healthcare

Healthcare organisations work with Blend to balance trust, compliance, and technology change. Discover how healthcare brands partner with Blend to migrate and manage HubSpot securely, improve digital engagement, and support informed decision-making across patient, provider, and buyer research journeys.

Challenge Solution
DrDoctor had an outdated website that undermined its market position and failed to communicate its unified platform to multiple healthcare audiences including NHS decision-makers, patients, and industry leaders. DrDoctor partnered with Blend to develop a strategic HubSpot website that showcased its platform vision, improved user experience for distinct audience groups, and repositioned them as healthcare transformation leaders. 
Prevounce had a previous website that didn’t fully showcase its range of patient care solutions and failed to guide visitors toward key information and conversion actions.  Prevounce partnered with Blend to redesign their HubSpot website, elevating brand presentation, clarifying offerings, and improving navigation and conversion paths to drive high-intent engagement.

 

Cybersecurity

Cybersecurity and compliance-led businesses work with Blend to support complex technology and long sales cycles. Discover how security companies partner with Blend to consolidate and optimise HubSpot, establish digital trust, enable technical vendor evaluation, and generate qualified demand.

Challenge Solution
CybExer had an outdated brand and website that no longer supported its expansion into new markets or its demand generation strategy.  CybExer partnered with Blend to evolve its brand identity and build a demand-generation-focused HubSpot website that elevates market perception and supports future growth.
Acre Security needed a complete brand transformation and a refreshed digital presence to reflect its modern, innovative approach to security and differentiate itself in a crowded market. Acre Security partnered with Blend to redefine its brand and deliver a new HubSpot website that captures its identity, supports its positioning, and improves visibility with target audiences. 

 

Professional Services

Professional services firms work with Blend to modernise both their technology and go-to-market approach. Discover how consultancies and agencies partner with Blend to consolidate tools onto HubSpot, turn expertise into scalable demand, and create clearer links between marketing activity and revenue.

Challenge Solution
Datel needed to attract a new type of buyer for a newly launched cloud product and modernise its brand and digital presence to support expanded markets. Datel partnered with Blend to transform its brand and build a new HubSpot website that preserved heritage while appealing to new audiences and supporting long-term growth.
Kings Court Trust’s existing website overwhelmed visitors with information and lacked clear pathways, making it hard for families to find guidance and understand services. Kings Court Trust partnered with Blend to redesign their HubSpot website with clearer navigation, messaging, and a knowledge hub that helps families easily find the support they need. 
Jeff Selingo had a WordPress website that was difficult to manage, required developer support for content updates, and didn’t support evolving content needs Jeff Selingo partnered with Blend to build a flexible HubSpot website that streamlines content management, gives editorial control to his team, and supports evolving speaking and consulting needs.
Perspicuity had strong design concepts but needed development expertise to translate those into a flexible, scalable HubSpot website. Perspicuity partnered with Blend to convert their designs into a fully functional HubSpot site that prioritises scalability and editorial independence.
Thalēs’ website didn’t effectively speak to all of its audiences — particularly institutional investors — and lacked clear structure and UX for key service pathways. Thalēs partnered with Blend to redesign its HubSpot site with audience-focused structure and clear pathways that express value and support engagement from critical segments.
Experts for Expats needed a refined digital brand and a consolidated tech stack, migrating from Zoho to HubSpot while preserving SEO and improving user experience. Experts for Expats partnered with Blend to refine their brand and migrate onto HubSpot with a new website that improves navigation, supports trust, and maintains organic traffic performance.
CapEQ’s previous website struggled to attract and convert buyers due to poor content structure and SEO optimisation. CapEQ partnered with Blend to build a new HubSpot website optimised for search and usability that improves user experience, clarifies value, and supports demand generation.
BCAS needed a brand realignment and digital presence that clearly communicated its expertise and mission in a complex regulatory space.  BCAS partnered with Blend to overhaul its brand and launch a new HubSpot website that reflects its values, enhances clarity, and guides visitors to high-intent actions.