About the project
Supply Pilot needed a website that communicated their new brand and proposition while harnessing the functionality and power of HubSpot.
The new website uses subtle animation and a clean design to bring their new brand to life. Streamlined navigation and clear calls to action improve the user experience, while unique service pages showcase the platform and break down their complex processes, making them easy to digest and understand.
Our work with Supply Pilot secured HubSpot's 2023 Semiannual Impact Award for Product Excellence.
The challenge
Supply Pilot, previously targeting only large retailers, realised the potential they had to help more businesses drive sustainable change in their products and supply chain. To expand their market, they simplified their brand to appeal to a broader audience and developed a new go-to-market strategy.
They wanted to use inbound demand generation to create and capture demand in their buyers' channels, focusing on their website as the foundation.
