Supply Pilot
Flying high with a new brand, new site, and new customers.
Flying high with a new brand, new site, and new customers.
Project type
Website
Industry
SaaS
Location
United Kingdom
Services provided
Strategy
Copy
Design
Development
Supply Pilot needed a website that communicated their new brand and proposition while harnessing the functionality and power of HubSpot.
The new website uses subtle animation and a clean design to bring their new brand to life. Streamlined navigation and clear calls to action improve the user experience, while unique service pages showcase the platform and break down their complex processes, making them easy to digest and understand.
Our work with Supply Pilot secured HubSpot's 2023 Semiannual Impact Award for Product Excellence.
Supply Pilot, previously targeting only large retailers, realised the potential they had to help more businesses drive sustainable change in their products and supply chain. To expand their market, they simplified their brand to appeal to a broader audience and developed a new go-to-market strategy.
They wanted to use inbound demand generation to create and capture demand in their buyers' channels, focusing on their website as the foundation.
Blend combined the four key pillars of a successful website (strategy, content, design, and development) to create a website that enables Supply Pilot to address their new market of manufacturing and CPG brands, whilst remaining relevant to their traditional retail clients. The website enhances discoverability and maximises conversions.
I’m extremely proud of the results from the new website. Blend had an efficient process and impressive ability to bring our solution to life digitally. This has played a crucial role in expanding our market and driving commercial success.
David Taylor
Sales and Marketing Director
Within 12 months of launching the new website into a wider and more competitive market, it has delivered exceptional commercial results:
As well as commercial success, Supply Pilot’s new website has had an impact operationally and strategically:
Read the full case study: Supply Pilot grows inbound qualified pipeline with new HubSpot website