HubSpot agency for eCommerce 

Blend helps businesses build powerful eCommerce experiences on HubSpot.

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Trusted by 300+ businesses
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Most businesses evaluating eCommerce platforms want a solution that unifies their customer data rather than fragmenting it across disconnected systems. Whether you're already using HubSpot for marketing and want to add selling capabilities, or you're on another CMS and considering a platform that brings everything together, you need clarity on whether HubSpot can deliver the eCommerce experience your customers expect.

Life science company Alithea Genomics launched their first eCommerce platform through strategic HubSpot integration, enabling B2B quote generation whilst maintaining unified customer data across their entire revenue operation.

Common challenges when building eCommerce on HubSpot

Businesses considering eCommerce on HubSpot face unique technical and strategic decisions. Here's what we help solve:

Choosing the right eCommerce approach

You're not sure whether to build directly in HubSpot, integrate with Shopify, or take a hybrid approach, and the wrong decision could mean expensive rebuilds later. Each option offers different capabilities, requires varying levels of development, and impacts how your teams manage products and process orders. Without experience building eCommerce on HubSpot, it's difficult to evaluate which approach aligns with your business model, technical requirements, and budget constraints.

Building cart and checkout functionality

Creating a reliable shopping cart, secure payment processing, and intuitive checkout experience requires specialized development expertise that most internal teams don't possess. You need to handle multiple currencies, tax calculations, shipping options, and payment gateway integrations whilst maintaining HubSpot's CRM connectivity. Standard HubSpot forms and workflows aren't designed for complex eCommerce transactions, so custom development becomes necessary to deliver the seamless buying experience your customers expect.

Managing product catalogues at scale

Your product data needs to live somewhere that allows easy updates, variant management, inventory tracking, and dynamic pricing, but HubSpot wasn't built as a traditional eCommerce platform. You're weighing options like HubDB for product management versus external platforms, trying to understand how changes propagate across your site and whether your marketing team can update products without developer involvement. The complexity increases exponentially when you factor in product relationships, bundling, promotional pricing, and customer-specific pricing tiers.

Maintaining unified data across platforms

If you integrate with external eCommerce platforms, you face the challenge of keeping customer data synchronized between systems without creating duplicate records or losing attribution. Your CRM needs to reflect purchase history, your marketing automation must trigger based on buying behavior, and your sales team requires visibility into eCommerce transactions. Manual data entry creates errors and delays, whilst poor integration architecture means you lose the unified customer view that makes HubSpot valuable in the first place.

Proven results building eCommerce on HubSpot

We specialize in HubSpot eCommerce implementations that deliver seamless buying experiences and unified customer data. Our approach combines technical expertise in HubSpot development with strategic thinking about the right eCommerce architecture for your business model.

Alithea Genomics launched B2B eCommerce with seamless integration
  • Shopify Plus integrated invisibly with HubSpot CMS website
  • Custom quote generation system for complex B2B transactions
  • Multi-currency pricing with account verification system
Read the case study
C.H.I. Overhead Doors achieved significant conversion improvements and customer growth
  • 35% increase in quote conversion rate
  • 26% increase in new customers from quote requests
  • 1,397% increase in sample requests
Read the case study
Shawcity built a scalable platform for growth
  • HubSpot implementation creates foundation for expansion
  • Improved conversion and operational efficiency
  • Streamlined business processes through unified platform
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bit.bio created hybrid eCommerce directly in HubSpot
  • Full product catalogue with filtering and cart functionality
  • Flexible purchase paths (direct purchase, quote requests, expert consultation)
  • Professional checkout experience integrated with Stripe
Read the case study

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The Benefits of HubSpot

HubSpot gives you a unified platform for sustainable growth across your entire revenue operation.

Unified platform

Everything in one place. Connect your website, CRM, marketing automation, sales tools, and customer service in a single ecosystem. No more jumping between Shopify, email platforms, and analytics dashboards trying to piece together the customer journey. Your teams work from shared data, reducing friction and improving alignment across marketing, sales, and service operations.

Marketing automation that works

Build sophisticated customer journeys, abandoned cart recovery, post-purchase nurture sequences, and personalization without technical complexity. HubSpot's visual workflow builder makes it easy to create automated campaigns that guide customers from awareness to repeat purchase. Your marketing team can test, iterate, and optimize without waiting for developer resources or wrestling with fragmented tools.

Sales and marketing alignment

End the disconnect between your revenue teams. Shared data, transparent lead handoffs, and unified reporting mean sales knows exactly which leads to prioritize and marketing can prove pipeline contribution. Everyone works from the same source of truth, eliminating the finger-pointing that happens when systems don't talk to each other.

Prove marketing ROI

Closed-loop reporting connects every marketing touchpoint to revenue. Attribution models show which campaigns, channels, and content drive actual pipeline and repeat customers, not just first-time buyers. Finally answer the question: what's marketing's contribution to customer lifetime value? Show leadership exactly which investments deliver returns and which ones waste budget.

Seamless integrations

Connect HubSpot to your existing tech stack including Shopify, payment processors, accounting software, advertising platforms, and custom databases. Native integrations and robust APIs mean data flows smoothly between systems without manual work or technical headaches. Your order data, customer information, and marketing attribution sync automatically.

Customer service at scale

Manage support tickets, build knowledge bases, and track customer satisfaction without complexity. HubSpot's Service Hub connects to your CRM so support teams see complete purchase history, previous interactions, and customer segment data. Resolve issues faster, identify at-risk customers before they churn, and turn buyers into advocates through exceptional service experiences.

Why businesses come to us for HubSpot eCommerce

We work with businesses at different stages of their eCommerce journey. Here's what typically brings companies to us:

  • We want to sell online but don't want to leave HubSpot
  • We need to integrate Shopify with our HubSpot website
  • Our current eCommerce platform doesn't connect to our CRM
  • We want custom eCommerce functionality HubSpot doesn't offer out of the box
  • We're not sure which eCommerce approach is right for our business
  • We need B2B eCommerce with quote generation instead of direct checkout
  • Our product catalogue requires complex filtering and customization
  • We want unified customer data across eCommerce and marketing

Our approach to getting results on HubSpot

We deliver measurable business results, not just technical implementations. Here's how we work with you to maximize your HubSpot investment.

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Align your goals

We start by understanding your business objectives, mapping current challenges, and defining clear success metrics. This isn't about deploying HubSpot features for the sake of it; it's about aligning the platform to what actually drives growth for your business.

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Execute with precision

Strategic implementation, technical setup, and flawless delivery across all HubSpot capabilities. We build solutions that work reliably from day one and scale as your needs evolve, ensuring every element supports your broader goals.

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Scale with confidence

We ensure your team knows how to use the platform effectively through comprehensive training and enablement. As your business grows, we're here to optimize your setup, add new capabilities, and help you continuously improve performance.

HubSpot services

Whether you're a new or existing HubSpot user, we can help you make the most of the platform's extensive content, marketing, sales, service, and operations capabilities.

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Bespoke HubSpot websites

Award-winning HubSpot websites that align content, design, and user experience to drive inbound success.
Migration

HubSpot website migrations

Bring your existing site onto HubSpot. Keep the look and feel, gain full editing control, and leave platform limitations behind.
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Platform implementation

Start strong with a CRM setup built around your process. Get clean data, efficient workflows, and full visibility across the customer journey.
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Platform onboarding

Ramp up faster with expert support across all Hubs. Avoid setup pitfalls and get your team using the tools with confidence.

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HubSpot eCommerce

Sell directly through HubSpot or connect your existing store. We build eCommerce experiences that bring together product data, customer journeys, and marketing automation in one place.

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HubSpot membership areas

Create secure, branded experiences for customers, partners, or internal teams - all inside HubSpot Content Hub.

Credentials

  • 100% in-house team (UK + US)
  • 15+ years' experience
  • Award-winning website agency
  • Trusted by businesses building eCommerce on HubSpot
  • Over 100 five-star reviews

Awards & Recognition

  • HubSpot Diamond Solutions Partner
  • CMS Advanced Implementation accreditation
  • Content Experience accreditation
  • Multiple industry awards
  • Top placements on curated galleries
  • ISO 27001
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Why teams trust us

The team demonstrated high professionalism and responsiveness, consistently delivering quality outcomes throughout the project. The project was completed on schedule and within budget, reflecting commendable project management. Blend's expertise and meticulous attention to detail ensured the website was visually appealing and functionally robust, aligning seamlessly with our goals.

Dan Spring

Growth Manager at Viedoc

We absolutely enjoyed collaborating with Blend on to launch our new website! They not only met but exceeded our expectations within a tight timeline. Their dedication and effort truly went above and beyond, making the entire experience a joy. Highly recommend Blend - professional, friendly, passionate and great customer service.

Alisa Pritchard

VP of Marketing at Greyparrot

The team migrated our WordPress website in a way that gave me total front-end control of the content, enabling me to refresh the look and feel in a matter of days, prior to go-live. It is the most intuitive website migration I have ever seen; the team thought of everything at every stage to make it as streamlined and easy to use as possible.

Gemma Rogers

Marketing Manager at Aeromark

We partnered with Blend for our company rebrand and the development of a new website, and we couldn’t be more pleased with the results. The team at Blend demonstrated a strong understanding of our vision and translated it into a brand identity and website that truly reflects who we are and what we do.

Marc Nixon

Head of Marketing at Transpoco 

The quality of the background development has made it significantly easier for us to manage and edit ourselves going forward and is evidence of their experience building in HubSpot. 

Michael Harms

Marketing Manager at Equiem

Blend had an efficient process and impressive ability to bring our solution to life digitally.

David Taylor

Sales and Marketing Director at Supply Pilot

Read all reviews

Why choose Blend for your HubSpot eCommerce project

Building eCommerce on HubSpot requires specialized technical expertise and strategic thinking about architecture, user experience, and data integration. You need partners who understand both HubSpot's capabilities and the complexities of modern eCommerce, not generalists who treat it as a standard website project.

We've built eCommerce solutions ranging from simple Commerce Hub implementations to complex Shopify integrations and fully custom cart systems. Our approach starts with understanding your business model, then recommending the architecture that delivers the experience your customers need whilst keeping your teams efficient and your data unified.

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Frequently asked questions

Why is Blend the best choice for building eCommerce on HubSpot?

We specialize in solving the technical and strategic challenges businesses face when building eCommerce on HubSpot. Unlike generalist agencies, we understand the nuances of cart functionality, payment processing, product catalogue management, and platform integration. Our team has built multiple eCommerce approaches, from Commerce Hub implementations to complex Shopify integrations and fully custom solutions using Stripe and HubSpot's cart object.

Alithea Genomics launched their first B2B eCommerce platform with seamless Shopify integration maintaining unified customer data. C.H.I. Overhead Doors achieved a 35% increase in quote conversion rate and 26% increase in new customers through custom eCommerce-style product experiences. With a 100% in-house team across the UK and US, we're positioned to be a long-term strategic partner who understands both HubSpot's capabilities and the complexities of modern eCommerce.

What eCommerce approaches are available on HubSpot?

You have four main options for building eCommerce on HubSpot. Commerce Hub provides basic selling functionality suitable for simple product catalogues. Full custom development using Stripe and HubSpot's cart object delivers comprehensive eCommerce built entirely within your portal.

Third-party integration connects platforms like Shopify to your HubSpot website, combining HubSpot's marketing power with dedicated eCommerce capabilities. Subdomain approaches create separate eCommerce environments that maintain visual consistency with your main site. We help you evaluate which architecture aligns with your business model, product complexity, and technical requirements.

Can HubSpot handle complex B2B eCommerce requirements?

Yes, HubSpot works well for B2B eCommerce, particularly when you need quote generation rather than instant checkout, account-based pricing, or approval workflows. We've built solutions that handle multi-currency pricing, customer-specific catalogues, bulk ordering, and integration with ERP systems.

The key is designing the architecture thoughtfully, whether that means custom development within HubSpot or strategic integration with platforms like Shopify Plus that offer enterprise B2B features. Many of our clients use a hybrid model where simple products sell directly whilst complex orders flow through quote request workflows.

How does HubSpot eCommerce integrate with our CRM?

When built correctly, HubSpot eCommerce creates seamless CRM connectivity that traditional platforms struggle to match. Every product view, cart addition, and purchase automatically updates contact records, advances deal stages, and triggers workflows. Your sales team sees complete purchase history without switching systems.

Marketing automation segments contacts based on actual transactions and triggers campaigns using real purchase data. Service teams access order details instantly. Revenue reporting becomes straightforward because marketing attribution, sales activities, and eCommerce transactions flow into the same dashboards.

Do you only work with businesses already on HubSpot?

No, we work with businesses at all stages of their HubSpot journey. If you're on WordPress, Shopify, or another CMS, we provide honest guidance on whether HubSpot fits your eCommerce needs. Many clients migrate to HubSpot to consolidate their marketing, website, and eCommerce onto one unified platform.

If you're already using HubSpot for marketing but your eCommerce lives elsewhere, we can design integration strategies or migration paths. If you're launching eCommerce for the first time, we guide you through platform selection and implementation. We handle content transfer, design implementation, and complete eCommerce setup.

How long does it take to build an eCommerce platform on HubSpot?

Implementation timelines vary based on approach, product complexity, and customization requirements. Simple Commerce Hub implementations typically take 4-6 weeks. Custom eCommerce development requires 8-12 weeks for cart functionality, checkout flows, and payment processing.

Shopify integrations usually range from 6-10 weeks including design consistency work and data synchronization. Complex projects with extensive catalogues, custom functionality, or ERP integration can extend to 12-16 weeks. We establish clear milestones and prioritize functionality that delivers immediate value whilst building toward your complete vision.