Website agency for healthcare technology companies

Blend creates high-performance websites that are easy to edit, scalable, and built to generate growth for healthcare technology brands.

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Most healthcare technology websites struggle to communicate complex clinical value while meeting the needs of multiple stakeholder groups. The best healthtech companies build digital experiences that serve everyone from clinicians to C-suite executives.

Patient engagement platform DrDoctor transformed their digital presence with strategic website design that clarifies their value proposition across multiple healthcare audiences.

Common challenges facing healthcare technology companies

Healthcare technology companies face unique digital challenges that demand both clinical precision and marketing effectiveness.

Here's what we help solve:

Can't edit or update the website easily

Healthcare moves fast, whether it's updating clinical outcomes data, adding new integration partners, or responding to regulatory changes. When your team can't make simple updates without developer involvement, your website falls behind while competitors stay current with the latest evidence and capabilities.

Balancing clinical depth with accessibility

Healthcare technology websites must communicate sophisticated clinical functionality to physicians while remaining accessible to administrators and executives. Many sites either oversimplify and lose credibility with clinical users, or overwhelm non-technical decision-makers with excessive detail.

Serving multiple distinct audiences

Your website needs to speak to clinicians, hospital administrators, IT directors, procurement teams, and C-suite executives simultaneously. Each group has different priorities, technical knowledge, and decision criteria. Generic messaging fails to resonate with any of them effectively.

Demonstrating clinical outcomes and ROI

Healthcare buyers demand evidence. Your website must present clinical validation, patient outcomes, workflow improvements, and financial impact in ways that build confidence across different stakeholder perspectives while maintaining regulatory compliance.

Website isn't converting visitors into qualified leads

Healthcare sales cycles are long and complex, involving multiple decision-makers and approval stages. Without clear conversion paths for different audience segments and content that supports lengthy evaluation processes, qualified prospects leave without engaging.

Standing out in a crowded market

The healthtech sector is saturated with solutions promising digital transformation. Your website needs to communicate what makes your approach distinctive without resorting to the vague claims and healthcare clichés that make every competitor sound identical.

Proven results in healthcare technology

We specialize in creating websites that deliver measurable business outcomes for healthcare technology companies. Our growth-driven approach combines strategic thinking, conversion-focused design, and technical excellence to generate real results.

DrDoctor achieved strategic website transformation
  • Strategic website design clarified value proposition across multiple healthcare audiences
  • Improved user experience for clinicians, administrators, and executives
  • Created scalable foundation for continued growth in patient engagement sector
Read the case study
Labguru achieved exceptional conversion growth
  • 132% increase in demo requests year-over-year
  • 19% increase in website sessions
  • SEO-optimized website elevated industry visibility and credibility
Read the case study
Prevounce transformed their digital presence
  • Website transformation brought to life on HubSpot Content Hub
  • Technology platform positioned for growth
  • Enhanced user experience for healthcare technology
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PhoenixBio achieved global research visibility
  • New website brought ground-breaking research to global audience
  • Strategic design elevated credibility for cutting-edge life science company
  • Scalable platform supports continued scientific innovation and outreach
Read the case study

Website services for healthcare technology companies

We deliver end-to-end website solutions designed specifically for the healthcare technology sector's unique needs:

Website strategy

Research-driven approach to positioning, messaging, and user journeys that address the distinct needs of clinicians, administrators, and executives. We map content strategies that support complex healthcare buying committees and lengthy evaluation cycles.

Branding & messaging

Clear, credible brand positioning that communicates clinical value without healthcare clichés. We help healthtech companies differentiate in crowded markets while maintaining the professional credibility that healthcare buyers demand.

UX/UI design

User experiences that balance clinical depth with accessibility. We design interfaces that serve multiple audience segments, from technically sophisticated clinicians to non-technical procurement teams, ensuring everyone finds relevant information quickly.

Website redesign

Complete website transformations that modernize your digital presence while preserving clinical credibility. We restructure information architecture to serve diverse stakeholder needs and improve conversion paths across the healthcare buying journey.

Website migration

Seamless transitions from legacy platforms to modern CMS solutions like HubSpot Content Hub. We preserve your clinical content, regulatory documentation, and SEO authority while giving your team the flexibility to manage updates independently.

Copywriting

Healthcare-specific content that communicates clinical functionality, patient outcomes, and workflow improvements with precision. We write for multiple audiences simultaneously, from physicians evaluating clinical efficacy to CFOs assessing ROI.

CMS development

Custom HubSpot CMS development optimized for biotechnology content management. Build flexible modules for research publications, product specifications, clinical data, and technical resources that your team can update independently.

Integrations & CRM alignment

Seamless connections between your website and healthcare-specific systems like EHR platforms, clinical databases, and enterprise sales tools. We build integrations that support complex healthcare sales processes and multi-touch attribution.

Why healthcare technology companies come to us

Companies in healthcare technology typically come to us when they recognize their website is holding them back. Common triggers include:

  • Our website is outdated and doesn't reflect our clinical capabilities
  • We can't edit the website easily or update outcomes data and integration information
  • We need to rebrand to position ourselves differently in the healthtech market
  • Our site isn't converting, we're getting traffic but no qualified healthcare leads
  • My boss told me to update the website (and I need it done right for healthcare audiences)
  • We need to migrate from WordPress to a more manageable CMS
  • We're struggling to communicate complex clinical value to non-technical buyers
  • Our website doesn't serve multiple stakeholder types effectively

Proven website process

01
Project foundations

Thorough research and scoping kicks everything off, including analytics review and a kick-off session that aligns our teams on project goals and timelines.

02
Strategy

Your website's foundation gets mapped out through keyword research and sitemap planning, creating an optimised structure that serves both users and search engines.

03
Wireframes

Detailed wireframes plan your site's layout and user flow, mapping out exactly how visitors will navigate and interact with your content.

04
Design

Your wireframes transform into compelling website designs that unleash your brand's full potential. Every page showcases your brand at its best while creating an irresistible path to conversion.

05
Development

Your designs get coded and built on HubSpot, creating a website that's not just stunning but incredibly easy for your team to edit and manage. Clean code, fast loading, and built for growth.

06
Launch

Training gets your team ready to manage the site, everything gets tested thoroughly, then launch happens with full support to ensure a smooth go-live.

07
Ongoing support

Keep your website performing at its peak with our optional support. We handle technical issues, monitor SEO, and keep you updated on platform changes.

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Platform and technology

Enterprise content management

We specialize in HubSpot website development, giving you enterprise-grade content management with the flexibility to edit content, update clinical outcomes data, add integration partners, publish regulatory updates, and launch campaigns without developer assistance.

Security & reliability

HubSpot CMS provides enterprise-level security, 99.99% uptime SLA, and robust infrastructure that healthcare technology companies can depend on. Your website stays secure and available when clinicians, administrators, and prospects need it, with infrastructure that supports HIPAA-compliant implementations.

Seamless integrations

We connect your website with CRM platforms like HubSpot, Salesforce, and other business systems through custom integrations and APIs. Whether it's syncing healthcare lead data, connecting to clinical databases, integrating with EHR systems, or building custom demo request workflows, we build the connections that make your website work harder.

Multi-audience personalization

Healthcare technology requires serving distinct audiences with different technical knowledge and priorities. We implement smart content and personalization that adapts messaging for clinicians, administrators, IT directors, and executives based on their role and journey stage.

Speed & performance

Fast-loading, mobile-responsive websites optimized for Core Web Vitals and search engine performance. Modern architecture ensures your site loads quickly across all devices and connections, from hospital networks to mobile devices in clinical settings.

Credentials

  • 100% in-house team (UK + US)
  • 15+ years' experience
  • Award-winning website agency
  • Trusted by healthcare technology companies
  • Over 100 five-star reviews
  • Proven results across healthcare technology

Awards & Recognition

  • CMS Advanced Implementation accreditation
  • Content Experience accreditation
  • Multiple industry awards
  • Top placements on curated galleries
  • Long-standing partner status
  • ISO 27001
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Why teams trust us

The team demonstrated high professionalism and responsiveness, consistently delivering quality outcomes throughout the project. The project was completed on schedule and within budget, reflecting commendable project management. Blend's expertise and meticulous attention to detail ensured the website was visually appealing and functionally robust, aligning seamlessly with our goals.

Dan Spring

Growth Manager at Viedoc

We absolutely enjoyed collaborating with Blend on to launch our new website! They not only met but exceeded our expectations within a tight timeline. Their dedication and effort truly went above and beyond, making the entire experience a joy. Highly recommend Blend - professional, friendly, passionate and great customer service.

Alisa Pritchard

VP of Marketing at Greyparrot

The team migrated our WordPress website in a way that gave me total front-end control of the content, enabling me to refresh the look and feel in a matter of days, prior to go-live. It is the most intuitive website migration I have ever seen; the team thought of everything at every stage to make it as streamlined and easy to use as possible.

Gemma Rogers

Marketing Manager at Aeromark

We partnered with Blend for our company rebrand and the development of a new website, and we couldn’t be more pleased with the results. The team at Blend demonstrated a strong understanding of our vision and translated it into a brand identity and website that truly reflects who we are and what we do.

Marc Nixon

Head of Marketing at Transpoco 

The quality of the background development has made it significantly easier for us to manage and edit ourselves going forward and is evidence of their experience building in HubSpot. 

Michael Harms

Marketing Manager at Equiem

Blend had an efficient process and impressive ability to bring our solution to life digitally.

David Taylor

Sales and Marketing Director at Supply Pilot

Read all reviews

Why choose Blend for your healthcare technology website?

Healthcare technology companies need websites that communicate clinical value to physicians while remaining accessible to administrators and executives. We understand the unique challenge of showcasing complex clinical functionality, demonstrating patient outcomes, and serving multiple stakeholder types throughout lengthy healthcare buying cycles.

Our approach combines healthcare sector knowledge with conversion-focused design to create websites that work across the entire buying committee. matters above everything else.

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Frequently asked questions

Why is Blend the best choice for healthcare technology companies?

We specialize in healthcare technology websites that balance clinical precision with marketing effectiveness. Unlike generalist agencies, we understand how to communicate complex clinical functionality to physicians while keeping content accessible to administrators and executives.

Our healthtech clients achieve measurable results. Labguru saw a 132% increase in demo requests and DrDoctor transformed their digital presence with strategic design that serves multiple healthcare audiences. We build on HubSpot CMS, giving you complete control to manage clinical content, outcomes data, and integration updates without developer dependency.

What results can I expect from a new healthcare technology website?

Healthcare technology websites should deliver qualified leads from multiple stakeholder types, support lengthy evaluation cycles, and communicate clinical value effectively. Our clients typically see significant improvements in demo requests, lead quality, and conversion rates across different audience segments.

Labguru achieved a 132% increase in demo requests with their new website. The exact results depend on your starting point, market position, and go-to-market strategy, but you should expect improved clarity for clinical audiences, better conversion paths for administrators, and stronger evidence presentation for executive buyers.

What makes a great healthcare technology website?

Great healthtech websites serve multiple audiences without compromising clarity for any of them. They communicate clinical functionality to physicians, workflow improvements to administrators, and ROI to executives while maintaining regulatory compliance and professional credibility.

The best healthcare technology websites include clear evidence of clinical outcomes, intuitive navigation for different user types, conversion paths appropriate to healthcare buying cycles, and content that builds confidence across the entire buying committee from initial research through contract signature.

What should I look for in a web design agency for healthcare technology?

Look for agencies with proven experience in healthcare technology, not just generic B2B or SaaS work. They should understand clinical validation requirements, healthcare buying committees, regulatory considerations, and how to balance technical depth with accessibility.

Ask to see healthcare-specific portfolio examples, inquire about their approach to serving multiple stakeholder types, and evaluate whether they understand the difference between clinical users and business decision-makers. Generic B2B agencies often miss the nuances that make healthtech marketing distinct.

What platform should we use for our healthcare technology website?

We specialize in HubSpot Content Hub for healthcare technology companies. It provides enterprise-grade security, 99.99% uptime, and the flexibility to manage clinical content, outcomes data, and integration updates without developer involvement.

HubSpot CMS supports HIPAA-compliant implementations, integrates seamlessly with CRM and marketing automation, and gives healthcare marketing teams the control they need to stay current with rapidly evolving clinical evidence and product capabilities.

How long does it take to build a healthcare technology website?

Most healthcare technology website projects take 12-16 weeks from kickoff to launch. This includes discovery and strategy (2-3 weeks), design (3-4 weeks), development (4-6 weeks), content creation (ongoing throughout), and testing and refinement (2-3 weeks).

Healthcare technology websites often require more time for stakeholder alignment, clinical validation, regulatory review, and testing across multiple user types. We recommend allowing sufficient time for proper strategy and content development rather than rushing to meet arbitrary deadlines.

Can you integrate with our EHR systems and clinical databases?

Yes, we build custom integrations between your website and healthcare-specific systems including EHR platforms, clinical databases, and enterprise sales tools. We've developed integrations for lead routing based on healthcare organization type, demo scheduling with clinical system availability, and custom data flows between CRM and clinical validation tools.

Each integration is scoped based on your specific technical requirements, data structures, and security protocols. We work with your IT and clinical teams to ensure integrations meet both marketing needs and healthcare compliance requirements.

How much does a healthcare technology website cost?

Healthcare technology website projects typically range from £40,000 to £100,000+ depending on complexity, scope, and specific requirements. Factors that influence cost include the number of audience segments, integration complexity, content volume, custom functionality, and regulatory considerations.

Investment includes strategy and research, multi-audience UX design, HubSpot CMS development, clinical content creation, integration development, and ongoing optimization. We provide detailed project scoping to ensure transparency and alignment with your budget and business objectives.