Website agency for manufacturing companies

Common challenges facing manufacturing companies

Manufacturing companies face unique digital challenges that can limit growth and customer acquisition.

Here's what we help solve:

Showcasing complex products online

Technical specifications, multiple product lines, and detailed catalogues need to be presented clearly for both technical and non-technical audiences, from engineers to procurement managers.

Balancing creativity with technical clarity

Manufacturing websites need to stand out visually and communicate brand personality while presenting dense technical information clearly. Finding the balance between engaging design and functional data presentation is challenging.

Website isn't converting visitors into leads

You're getting traffic, but visitors aren't requesting quotes, downloading specs, or filling out contact forms. Poor user journeys, unclear calls-to-action, or forms that ask for too much information kill conversions before they happen.

Can't edit or update the website easily

Simple updates like changing product specifications, adding new products, or updating pricing require developer involvement. You wait days or weeks for minor changes, and your product information falls out of date.

Supporting long B2B sales cycles

Manufacturing sales often involve multiple stakeholders, technical evaluations, and lengthy decision processes. Your website needs to nurture prospects through each stage with the right content at the right time.

Serving multiple audience types simultaneously

Your website must speak effectively to distributors, OEMs, end users, engineers, and C-suite decision-makers, each with different needs and technical knowledge levels.

Managing large product catalogues

Keeping product information current across hundreds or thousands of SKUs, with specifications, datasheets, and compatibility information that's easy to find, filter, and maintain.

Frequently asked questions

Why is Blend the best choice for manufacturing companies?

We specialize in manufacturing websites that balance technical depth with conversion optimization. Unlike generalist agencies, we understand how to present complex product information, serve multiple stakeholder types, and support lengthy B2B sales cycles.

Our manufacturing clients achieve measurable results. C.H.I. Overhead Doors saw a 35% increase in conversion rate and 26% more new customers. We build on HubSpot CMS, giving you complete control to manage content without developer dependency while maintaining enterprise-grade security and performance.

What results can I expect from a new manufacturing website?

Manufacturing websites should drive measurable improvements in qualified inquiries and sales efficiency. Our clients typically see significant increases in organic search visibility for product-specific searches, improved conversion rates from traffic to leads, and better-qualified RFQs that match their actual capabilities.

C.H.I. Overhead Doors achieved 140,000+ additional sessions and a 35% increase in conversion rate. Amazon Filters grew leads by 127% year-over-year. Results typically appear within 3-6 months for SEO improvements and immediately for conversion optimization.

What makes a great manufacturing website?

Great manufacturing websites balance three critical elements: technical clarity without overwhelming visitors, multi-stakeholder journey design that serves engineers and executives simultaneously, and conversion architecture that supports complex B2B sales cycles.

They present specifications clearly, make product catalogues easy to navigate, load quickly across all devices, and integrate with your business systems. Most importantly, they're easy for your team to manage. You shouldn't need developers for routine updates.

What should I look for in a web design agency for manufacturing?

Look for demonstrated manufacturing experience, not just generic B2B portfolios. Review their manufacturing work specifically for evidence they understand technical product presentation and complex information architecture.

Verify their integration capabilities with systems like ERPs and CRMs. Ask how they measure success. Strong agencies track metrics like RFQ quality and sales cycle influence, not just traffic. Confirm they build on platforms you can manage yourself, like HubSpot CMS, rather than requiring ongoing developer dependency.

What platform should we use for our manufacturing website?

HubSpot CMS is ideal for manufacturing companies because it combines enterprise-grade content management with marketing automation and CRM capabilities. You can edit content, manage product catalogues, and launch campaigns without developer assistance.

Unlike WordPress or custom builds, HubSpot CMS includes built-in security, 99.99% uptime, and scalable infrastructure. It integrates seamlessly with HubSpot CRM and connects to other business systems through APIs. The platform grows with your business without requiring costly rebuilds.

How long does it take to build a manufacturing website?

Most manufacturing website projects take 12-16 weeks from kickoff to launch. This includes strategy, design, development, content creation, and thorough testing. Simple sites can launch in 10-12 weeks, while projects requiring custom integrations or extensive product databases often extend to 18-24 weeks.

We'll provide a detailed timeline during scoping based on your requirements and complexity.

Can you integrate with our ERP or product database?

Yes. We regularly integrate HubSpot CMS websites with ERP systems, PIM platforms, and product databases. This allows product information, specifications, and pricing to update automatically, eliminating manual data entry.

Common integrations include SAP, Oracle NetSuite, Sage, and custom databases via API connections. During discovery, we assess your technical environment and recommend the most reliable integration approach.

How much does a manufacturing website cost?

Manufacturing website costs typically range from £30,000 to £150,000+ depending on complexity and scope.

Entry-level websites (£30,000-£50,000) include professional design, HubSpot CMS development, basic product catalogues, and foundational SEO. Mid-range projects (£50,000-£90,000) add extensive catalogues, advanced filtering, custom configurators, and integrations. Complex implementations (£90,000-£150,000+) include large-scale databases, ERP integrations, and dealer portals.

We'll provide detailed pricing during scoping based on your specific requirements.