Website agency for AI companies

Blend creates high-performance websites that are easy to edit, scalable, and built to generate growth for AI brands.

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Most AI company websites fail to communicate their value clearly: they're packed with technical jargon that confuses rather than converts, impossible to update without developer help, and don't effectively serve multiple audience types from data scientists to business decision-makers.

AI-powered waste analytics company Greyparrot transformed their digital presence with a website refresh that supports their pioneering technology whilst making complex capabilities accessible to diverse stakeholders.

Common challenges facing AI companies

AI companies face unique digital challenges that can limit growth and customer acquisition.

Here's what we help solve:

Can't edit or update the website easily

Model updates, feature releases, and capability announcements require developer involvement for even simple edits. You wait days or weeks to publish critical updates whilst competitors move faster, and your messaging falls out of date when speed matters most.

Balancing technical credibility with business clarity

Your AI solves complex problems, but explaining capabilities without overwhelming prospects is challenging. Technical buyers need proof of sophistication whilst business stakeholders want clear ROI, and your current site serves neither audience effectively.

Website isn't converting visitors into leads

Traffic arrives from research papers, conference talks, and search, but conversion rates remain disappointingly low. Unclear CTAs, confusing navigation, and poor user journeys mean interested prospects leave without booking demos or requesting trials.

Serving multiple stakeholder types

AI purchasing decisions involve data scientists, ML engineers, IT teams, compliance officers, and executive sponsors. Your website needs to address concerns from model accuracy to data privacy whilst maintaining a coherent narrative that drives action.

Standing out in a crowded market

Every AI company claims to be "cutting-edge," "accurate," and "enterprise-ready." Generic positioning and buzzword-heavy messaging make differentiation nearly impossible, and prospects can't identify what makes your solution genuinely different from the dozens of alternatives.

Showcasing complex capabilities clearly

Model architectures, training methodologies, accuracy metrics, and integration capabilities are essential but difficult to communicate. Technical specifications overwhelm whilst oversimplification undermines credibility with sophisticated buyers who need proof points.

Proven results in AI

We specialize in creating websites that deliver measurable business outcomes for AI companies. Our growth-driven approach combines strategic thinking, conversion-focused design, and technical excellence to generate real results.

Greyparrot achieved website refresh supporting growth
  • Website refresh supports pioneering waste analytics AI company
  • Technical sophistication balanced with accessible communication
  • Digital presence transformed for diverse stakeholder engagement
Read the case study
Algorand delivered bold website redesign
  • Bold website redesign drives blockchain technology vision
  • Modern digital presence reflects technical innovation
  • Enhanced user experience across complex technical content
Read the case study
HubSpot Inspire Gallery built for HubSpot, powered by HubSpot
  • Automated validation and AI-driven content enhancement
  • Self-service contributor management system
  • Streamlined approval processes and improved usability
Read the case study

Website services for AI companies

We deliver end-to-end website solutions designed specifically for the AI sector's unique needs:

Website strategy

Research-driven positioning, messaging architecture, and user journey mapping that converts technical evaluators and business stakeholders across complex multi-touch buying cycles involving data scientists, engineers, and executives.

Branding & messaging

Clear value propositions that differentiate your AI solution in crowded markets. We translate complex model capabilities into compelling narratives that resonate with technical buyers, compliance teams, and business decision-makers simultaneously.

UX/UI design

Conversion-focused interfaces that guide prospects from awareness to demo booking. Strategic information architecture addresses diverse stakeholder needs whilst maintaining intuitive navigation and clear calls-to-action throughout technical and business content.

Website redesign

Complete transformations that modernize your digital presence whilst preserving SEO equity. We rebuild outdated sites into high-performing platforms that reflect your technical sophistication, research credibility, and market position.

Website migration

Seamless transitions from legacy CMS platforms to HubSpot Content Hub. We migrate content, preserve rankings, implement redirects, and ensure zero downtime during cutover whilst maintaining technical documentation integrity.

Copywriting

Technical writing that balances sophistication with clarity. Model descriptions, use case narratives, accuracy metrics, and integration documentation that builds credibility with technical buyers whilst remaining accessible to business audiences.

CMS development

Custom HubSpot implementations with advanced functionality including dynamic model comparison tools, interactive accuracy calculators, API documentation portals, and personalized content experiences for different audience segments.

Integrations & CRM alignment

Connecting your website with HubSpot CRM, Salesforce, product analytics platforms, and customer data platforms. Automated lead scoring, demo routing, trial provisioning, and attribution tracking that connects marketing to revenue.

Why AI companies come to us

Companies in AI typically come to us when they recognize their website is holding them back. Common triggers include:

  • Our website is outdated and doesn't reflect our AI capabilities
  • We can't edit the website easily or update model information and accuracy metrics
  • We need to rebrand to position ourselves differently in the market
  • Our site isn't converting, we're getting traffic but no demo bookings
  • My boss told me to update the website (and I need it done right)
  • We need to migrate from WordPress/custom CMS to a more manageable platform
  • We're launching new models and need a site that can scale with our roadmap

Proven website process

01
Project foundations

Thorough research and scoping kicks everything off, including analytics review and a kick-off session that aligns our teams on project goals and timelines.

02
Strategy

Your website's foundation gets mapped out through keyword research and sitemap planning, creating an optimised structure that serves both users and search engines.

03
Wireframes

Detailed wireframes plan your site's layout and user flow, mapping out exactly how visitors will navigate and interact with your content.

04
Design

Your wireframes transform into compelling website designs that unleash your brand's full potential. Every page showcases your brand at its best while creating an irresistible path to conversion.

05
Development

Your designs get coded and built on HubSpot, creating a website that's not just stunning but incredibly easy for your team to edit and manage. Clean code, fast loading, and built for growth.

06
Launch

Training gets your team ready to manage the site, everything gets tested thoroughly, then launch happens with full support to ensure a smooth go-live.

07
Ongoing support

Keep your website performing at its peak with our optional support. We handle technical issues, monitor SEO, and keep you updated on platform changes.

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Platform and technology

Enterprise content management

We specialize in HubSpot website development, giving you enterprise-grade content management with the flexibility to edit content, update model information and accuracy metrics, and launch campaigns without developer assistance.

Security & reliability

HubSpot CMS provides enterprise-level security, 99.99% uptime SLA, and robust infrastructure that AI companies can depend on. Your website stays secure and available when prospects, investors, and research partners need it.

Seamless integrations

We connect your website with CRM platforms like HubSpot, Salesforce, and other business systems through custom integrations and APIs. Whether it's syncing lead data, connecting to ML platforms, provisioning trial environments, or integrating with your existing tools, we build the connections that make your website work harder.

Speed & performance

Fast-loading, mobile-responsive websites optimized for Core Web Vitals and search engine performance. Modern architecture ensures your site loads quickly across all devices and connections, critical for maintaining credibility with technical audiences.

Credentials

  • 100% in-house team (UK + US)
  • 15+ years' experience
  • Award-winning website agency
  • Trusted by AI companies
  • Over 100 five-star reviews
  • Proven results for AI companies

Awards & Recognition

  • CMS Advanced Implementation accreditation
  • Content Experience accreditation
  • Multiple industry awards
  • Top placements on curated galleries
  • Long-standing partner status
  • ISO 27001
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Why teams trust us

The team demonstrated high professionalism and responsiveness, consistently delivering quality outcomes throughout the project. The project was completed on schedule and within budget, reflecting commendable project management. Blend's expertise and meticulous attention to detail ensured the website was visually appealing and functionally robust, aligning seamlessly with our goals.

Dan Spring

Growth Manager at Viedoc

We absolutely enjoyed collaborating with Blend on to launch our new website! They not only met but exceeded our expectations within a tight timeline. Their dedication and effort truly went above and beyond, making the entire experience a joy. Highly recommend Blend - professional, friendly, passionate and great customer service.

Alisa Pritchard

VP of Marketing at Greyparrot

The team migrated our WordPress website in a way that gave me total front-end control of the content, enabling me to refresh the look and feel in a matter of days, prior to go-live. It is the most intuitive website migration I have ever seen; the team thought of everything at every stage to make it as streamlined and easy to use as possible.

Gemma Rogers

Marketing Manager at Aeromark

We partnered with Blend for our company rebrand and the development of a new website, and we couldn’t be more pleased with the results. The team at Blend demonstrated a strong understanding of our vision and translated it into a brand identity and website that truly reflects who we are and what we do.

Marc Nixon

Head of Marketing at Transpoco 

The quality of the background development has made it significantly easier for us to manage and edit ourselves going forward and is evidence of their experience building in HubSpot. 

Michael Harms

Marketing Manager at Equiem

Blend had an efficient process and impressive ability to bring our solution to life digitally.

David Taylor

Sales and Marketing Director at Supply Pilot

Read all reviews

Why choose Blend for your AI company website?

AI companies need websites that communicate technical sophistication whilst converting visitors into qualified leads. We understand the unique challenge of explaining complex models, accuracy metrics, and training methodologies to audiences ranging from data scientists to procurement teams and executive buyers.

Our approach combines strategic positioning with conversion-focused design to create websites that educate, engage, and convert across the entire buying committee.

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Frequently asked questions

Why is Blend the best choice for AI companies?

We specialize in AI and technology websites that balance technical depth with conversion optimization. Unlike generalist agencies, we understand how to present complex model capabilities, serve multiple stakeholder types from data scientists to executives, and support lengthy evaluation cycles.

Our AI clients achieve measurable results. Greyparrot's website refresh supported growth for their pioneering waste analytics AI company, whilst HubSpot's Inspire Gallery benefited from automated validation and AI-driven content enhancement. We build on HubSpot CMS, giving you complete control to manage content without developer dependency.

What results can I expect from a new AI website?

AI companies typically see improvements in demo requests, trial sign-ups, and lead quality within the first quarter. Specific outcomes depend on your current baseline and market position, but our clients generally experience stronger conversion rates, improved lead quality, and better engagement from technical evaluators.

Beyond metrics, you'll gain a platform that accurately represents your capabilities, serves diverse audiences effectively, and scales with your roadmap. Algorand's bold website redesign drove their blockchain technology vision forward whilst establishing credibility with technical and business audiences simultaneously.

What makes a great AI website?

Great AI websites balance technical credibility with business clarity. They need to demonstrate model sophistication to data scientists whilst communicating clear value propositions to business buyers. This requires strategic information architecture, precise technical copywriting, and conversion-focused design.

Essential elements include clear use case demonstrations, accessible accuracy metrics, straightforward integration documentation, and transparent pricing or trial pathways. The site must serve researchers, evaluators, procurement teams, and executives simultaneously without overwhelming any single audience.

What should I look for in a web design agency for AI?

Look for agencies with proven experience in technical B2B sectors who understand complex buying cycles. They should demonstrate ability to simplify technical concepts without oversimplification, experience serving multiple stakeholder types, and a track record of measurable conversion improvements.

Ask about their approach to positioning AI solutions, how they handle technical documentation, and their experience with platforms like HubSpot CMS. Review their portfolio for similar complexity levels and check whether they understand the balance between research credibility and commercial objectives.

What platform should we use for our AI website?

We recommend HubSpot CMS for AI companies. It provides enterprise-grade content management with the flexibility to edit model information, publish research updates, and launch campaigns without developer assistance. The platform includes built-in CRM integration, marketing automation, and analytics that connect website performance to revenue.

HubSpot offers 99.99% uptime, enterprise security, and the scalability to grow with your company. For AI companies managing complex technical content across multiple audience segments, HubSpot's flexibility and ease of use make it the ideal choice.

How long does it take to build a website for an AI company?

Most website projects for AI companies take 12-16 weeks from kickoff to launch. This includes strategic discovery, content development, design, development, and testing phases. Timeline depends on complexity, stakeholder availability, and content preparation.

Projects requiring extensive technical documentation, custom integrations, or complex data visualization tools may extend beyond 16 weeks. We'll provide a detailed timeline during discovery based on your specific requirements and organizational readiness.

How much does a website for an AI company cost?

Website projects for AI companies typically range from £30,000 to £100,000+ depending on scope, complexity, and custom functionality requirements. Factors affecting cost include technical documentation volume, custom integration needs, dynamic content requirements, and the number of audience segments you're serving.

Projects requiring extensive model comparison tools, interactive calculators, or sophisticated personalization increase investment. We'll provide a detailed proposal during discovery based on your specific requirements and business objectives.