Website agency for B2B companies

Blend creates high-performance websites that are easy to edit, scalable, and built to generate growth for B2B brands.

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Most B2B websites fail to convert visitors into leads because they're difficult to navigate, impossible to update, and don't communicate value clearly.

Professional services firm Datel achieved a 35% increase in revenue, 38% increase in high-intent MQLs, and 84% improvement in session-to-MQL rate with a new website built on HubSpot Content Hub.

Common challenges facing B2B companies

B2B companies face unique digital challenges that can limit growth and customer acquisition.

Here's what we help solve:

Can't edit or update the website easily

Simple updates like changing service descriptions, publishing new content, or updating case studies require developer involvement. You wait days or weeks for minor changes, and your information falls out of date while competitors move faster.

Website isn't converting visitors into leads

Your website gets traffic, but visitors leave without engaging. Forms are buried, value propositions are unclear, and conversion paths don't align with how B2B buyers actually make decisions across long sales cycles.

Balancing creativity with technical clarity

B2B websites need to communicate complex solutions while remaining visually engaging and accessible. Too technical and you lose decision-makers; too creative and you lose credibility with technical evaluators.

Supporting long sales cycles and multiple stakeholders

B2B purchases involve multiple decision-makers from different departments, each with different priorities. Your website needs to serve technical evaluators, financial decision-makers, and executive sponsors simultaneously.

Standing out in crowded markets

Your competitors all look the same, use identical language, and make the same claims. Differentiating your brand while maintaining professional credibility becomes increasingly difficult as markets mature.

Showcasing complex solutions clearly

Your solutions solve real problems, but explaining them clearly without overwhelming visitors is challenging. Product pages become dense specification sheets that fail to communicate business value or outcomes.

Proven results in B2B

We specialize in creating websites that deliver measurable business outcomes for B2B companies. Our growth-driven approach combines strategic thinking, conversion-focused design, and technical excellence to generate real results.

Datel achieved exceptional revenue growth and conversion improvement
  • 35% increase in revenue (2021-2024)
  • 38% increase in high-intent MQLs
  • 84% improvement in session-to-MQL rate
Read the case study
Viedoc doubled conversion rates
  • 100% increase in new user to high-intent lead conversion rate
  • 14% increase in demo requests within the first quarter
  • Improved ROI from existing traffic
Read the case study
C.H.I. Overhead Doors transformed digital presence with measurable impact
  • 15% increase in traffic (140,000 more sessions)
  • 35% increase in quote conversion rate
  • 26% increase in new customers from quote requests
Read the case study
Robin Radar Systems achieved exceptional inbound growth
  • 236% increase in sessions across organic, social, and direct channels
  • 48% increase in monthly MQLs
  • 289 keywords ranking on page 1 of Google
Read the case study

Website services for B2B companies

We deliver end-to-end website solutions designed specifically for the B2B sector's unique needs:

Website strategy

Research-driven approach to positioning, messaging, and user journeys that convert technical browsers into qualified leads across multiple audience segments and stakeholder types.

Branding & messaging

Clear, differentiated brand positioning that communicates value to both technical evaluators and executive decision-makers. We develop messaging frameworks that work across long B2B sales cycles and multiple touchpoints.

UX/UI design

Conversion-focused design that balances visual appeal with functional clarity. We create intuitive navigation, clear conversion paths, and experiences optimized for B2B buyer journeys involving multiple stakeholders.

Website redesign

Complete website transformations that modernize your digital presence while preserving SEO value. We rebuild from the ground up, addressing technical debt, improving performance, and implementing conversion best practices.

Website migration

Seamless platform migrations from WordPress, Drupal, or legacy systems to modern CMS platforms like HubSpot. We preserve content, maintain SEO rankings, and improve site performance through strategic technical implementation.

Copywriting

Compelling, conversion-focused copy that speaks to business outcomes rather than features. We write for multiple audience types, balancing technical depth with accessibility for non-technical decision-makers.

CMS development

Enterprise-grade HubSpot CMS development that gives you complete control over content without developer dependency. Custom modules, integrations, and functionality built specifically for B2B requirements.

Integrations & CRM alignment

Connect your website with CRM platforms like HubSpot and Salesforce, marketing automation systems, and business tools. We build the integrations that make your website work harder for lead generation and customer engagement.

Why B2B companies come to us

Companies in B2B typically come to us when they recognize their website is holding them back. Common triggers include:

  • Our website is outdated and doesn't reflect our current capabilities
  • We can't edit the website easily or update service descriptions and case studies
  • We need to rebrand to position ourselves differently in the market
  • Our site isn't converting, we're getting traffic but no qualified leads
  • My boss told me to update the website (and I need it done right)
  • We need to migrate from WordPress or Drupal to a more manageable CMS
  • Our competitors have better websites and we're losing credibility
  • We're launching new services and our current site can't support them

Proven website process

01
Project foundations

Thorough research and scoping kicks everything off, including analytics review and a kick-off session that aligns our teams on project goals and timelines.

02
Strategy

Your website's foundation gets mapped out through keyword research and sitemap planning, creating an optimised structure that serves both users and search engines.

03
Wireframes

Detailed wireframes plan your site's layout and user flow, mapping out exactly how visitors will navigate and interact with your content.

04
Design

Your wireframes transform into compelling website designs that unleash your brand's full potential. Every page showcases your brand at its best while creating an irresistible path to conversion.

05
Development

Your designs get coded and built on HubSpot, creating a website that's not just stunning but incredibly easy for your team to edit and manage. Clean code, fast loading, and built for growth.

06
Launch

Training gets your team ready to manage the site, everything gets tested thoroughly, then launch happens with full support to ensure a smooth go-live.

07
Ongoing support

Keep your website performing at its peak with our optional support. We handle technical issues, monitor SEO, and keep you updated on platform changes.

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Platform and technology

Enterprise content management

We specialize in HubSpot website development, giving you enterprise-grade content management with the flexibility to edit content, update case studies and service pages, and launch campaigns without developer assistance.

Security & reliability

HubSpot CMS provides enterprise-level security, 99.99% uptime SLA, and robust infrastructure that B2B companies can depend on. Your website stays secure and available when customers and prospects need it.

Seamless integrations

We connect your website with CRM platforms like HubSpot, Salesforce, and other business systems through custom integrations and APIs. Whether it's syncing lead data, connecting to marketing automation tools, or integrating with your existing business systems, we build the connections that make your website work harder.

Advanced functionality

Custom forms with progressive profiling, dynamic content personalization, gated resources with smart workflows, and conversion tracking across multiple touchpoints. We build the functionality B2B companies need for sophisticated demand generation.

Speed & performance

Fast-loading, mobile-responsive websites optimized for Core Web Vitals and search engine performance. Modern architecture ensures your site loads quickly across all devices and connections, improving both user experience and search rankings.

Credentials

  • 100% in-house team (UK + US)
  • 15+ years' experience
  • Award-winning website agency
  • Trusted by B2B companies
  • Over 100 five-star reviews
  • Proven results across B2B

Awards & Recognition

  • CMS Advanced Implementation accreditation
  • Content Experience accreditation
  • Multiple industry awards
  • Top placements on curated galleries
  • Long-standing partner status
  • ISO 27001
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Why teams trust us

The team demonstrated high professionalism and responsiveness, consistently delivering quality outcomes throughout the project. The project was completed on schedule and within budget, reflecting commendable project management. Blend's expertise and meticulous attention to detail ensured the website was visually appealing and functionally robust, aligning seamlessly with our goals.

Dan Spring

Growth Manager at Viedoc

We absolutely enjoyed collaborating with Blend on to launch our new website! They not only met but exceeded our expectations within a tight timeline. Their dedication and effort truly went above and beyond, making the entire experience a joy. Highly recommend Blend - professional, friendly, passionate and great customer service.

Alisa Pritchard

VP of Marketing at Greyparrot

The team migrated our WordPress website in a way that gave me total front-end control of the content, enabling me to refresh the look and feel in a matter of days, prior to go-live. It is the most intuitive website migration I have ever seen; the team thought of everything at every stage to make it as streamlined and easy to use as possible.

Gemma Rogers

Marketing Manager at Aeromark

We partnered with Blend for our company rebrand and the development of a new website, and we couldn’t be more pleased with the results. The team at Blend demonstrated a strong understanding of our vision and translated it into a brand identity and website that truly reflects who we are and what we do.

Marc Nixon

Head of Marketing at Transpoco 

The quality of the background development has made it significantly easier for us to manage and edit ourselves going forward and is evidence of their experience building in HubSpot. 

Michael Harms

Marketing Manager at Equiem

Blend had an efficient process and impressive ability to bring our solution to life digitally.

David Taylor

Sales and Marketing Director at Supply Pilot

Read all reviews

B2B companies need websites that communicate value clearly while converting visitors into qualified leads across long, complex sales cycles. We understand the unique challenges of serving multiple stakeholder types, from technical evaluators to executive decision-makers, while maintaining credibility and differentiation in competitive markets.

Our approach combines strategic thinking with conversion-focused design to create websites that work as demand generation engines, not just digital brochures. We've delivered measurable results for B2B companies across technology, professional services, manufacturing, and finance.

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Frequently asked questions

Why is Blend the best choice for B2B companies?

We specialize in B2B websites that balance technical credibility with conversion optimization. Unlike generalist agencies, we understand how to serve multiple stakeholder types, support long sales cycles, and create content strategies that work across complex buyer journeys.

Our B2B clients achieve measurable results. Datel saw a 38% increase in high-intent MQLs and 84% improvement in session-to-MQL rate. Viedoc doubled their conversion rate within the first quarter. We build on HubSpot CMS, giving you complete control to manage content without developer dependency.

What results can I expect from a new B2B website?

Results vary by starting point and goals, but B2B clients typically see significant improvements in conversion rates, lead quality, and organic visibility within the first quarter. Viedoc doubled their conversion rate (0.7% to 1.4%) and increased demo requests by 14% in three months. C.H.I. Overhead Doors achieved a 35% increase in conversion rate and 26% more new customers.

Beyond metrics, clients report improved sales enablement, easier content management, and stronger brand positioning. The investment typically pays for itself through improved lead generation and conversion efficiency.

What makes a great B2B website?

Great B2B websites communicate value clearly to multiple audience types while making conversion paths obvious and friction-free. They balance technical depth with accessibility, serve both technical evaluators and executive decision-makers, and support long sales cycles with content at every stage.

Technically, they're fast, mobile-responsive, easy to edit, and integrate seamlessly with CRM and marketing automation systems. They're built on platforms like HubSpot CMS that give marketing teams control without requiring developer involvement for routine updates.

What should I look for in a web design agency for B2B?

Look for agencies with proven B2B experience, measurable results from similar companies, and deep understanding of complex sales cycles. Ask to see case studies with specific metrics, not just portfolio screenshots.

Technical capabilities matter: HubSpot CMS expertise, integration experience with CRM systems, and ability to build custom functionality. Process matters too — agencies should lead with strategy, not just design, and involve you throughout the project. We're transparent about timelines, costs, and what's realistic to achieve.

What platform should we use for our B2B website?

We recommend HubSpot Content Hub for most B2B companies. It provides enterprise-grade content management, seamless CRM integration, marketing automation, and complete control for non-technical teams. You can edit content, launch landing pages, and manage campaigns without developer involvement.

HubSpot offers 99.99% uptime, enterprise security, and infrastructure that scales with your business. The platform unifies your website, CRM, and marketing tools, eliminating data silos and improving lead tracking across the entire buyer journey.

How long does it take to build a B2B website?

Most B2B website projects take 12-16 weeks from kickoff to launch. This includes strategy and discovery (2-3 weeks), design (3-4 weeks), development (5-6 weeks), and testing and refinement (2-3 weeks).

Timeline depends on project complexity, number of stakeholders, content requirements, and integration needs. Complex migrations or extensive custom functionality may extend the timeline. We provide detailed project plans upfront and maintain clear communication throughout.

Can you integrate with our CRM and marketing automation tools?

Yes. We specialize in connecting websites with CRM platforms like HubSpot and Salesforce, marketing automation systems, and business tools. Common integrations include form submissions to CRM, lead scoring and routing, progressive profiling, gated content workflows, and event tracking.

We've built custom integrations for everything from inventory systems to payment processors. If you're using HubSpot, integration is native and seamless. For other platforms, we assess technical requirements during discovery and provide honest guidance on what's possible.

How much does a B2B website cost?

B2B website projects typically range from £30,000 to £80,000+ depending on scope, complexity, and requirements. A straightforward website redesign with standard functionality starts around £30,000-40,000. Projects involving brand development, extensive custom functionality, complex integrations, or large content migrations increase the investment.

We provide detailed proposals after understanding your specific needs, goals, and technical requirements. Investment includes strategy, design, development, CMS setup, training, and post-launch support.