Website agency for biotechnology companies

Blend creates high-performance websites that are easy to edit, scalable, and built to generate growth for biotechnology brands.

 
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Most biotechnology websites fail to communicate scientific credibility while converting commercial audiences. Complex science gets oversimplified, technical depth gets buried, and qualified leads slip through poorly optimized conversion paths.

Life science company Labguru achieved a 19% increase in website sessions and a 132% increase in demo requests year-over-year with a scalable, SEO-optimized website built on HubSpot Content Hub.

Common challenges facing biotechnology companies

Biotechnology companies face unique digital challenges that can limit growth and customer acquisition.

Here's what we help solve:

Can't edit or update the website easily

Publishing new research findings, updating clinical trial information, or announcing scientific breakthroughs requires developer assistance. Your team waits days for critical updates while competitors communicate faster and more effectively with the market.

Balancing scientific credibility with commercial clarity

Your website must satisfy both PhD-level researchers and business decision-makers. Too much technical jargon alienates commercial buyers. Too little scientific detail undermines credibility with technical audiences. Finding the right balance requires specialized expertise.

Showcasing complex science clearly

Explaining novel mechanisms of action, proprietary technologies, or breakthrough discoveries in accessible ways challenges most agencies. Your innovations deserve clear communication that builds trust without dumbing down the science.

Supporting long, multi-stakeholder sales cycles

Biotechnology sales involve principal investigators, procurement teams, lab managers, and C-suite executives. Your website must serve multiple audiences with different information needs throughout extended evaluation periods.

Website isn't converting visitors into leads

You're attracting qualified traffic from conferences, publications, and search, but visitors aren't requesting demos, downloading resources, or engaging with your sales team. Poor conversion architecture wastes valuable awareness you've worked hard to build.

Standing out in a crowded market

Differentiation in biotechnology requires more than listing features and specifications. Your website must communicate unique scientific advantages, validation, and business value in ways that resonate with target audiences.

Proven results in biotechnology

We specialize in creating websites that deliver measurable business outcomes for biotechnology companies. Our growth-driven approach combines strategic thinking, conversion-focused design, and technical excellence to generate real results.

Labguru achieved exceptional growth in demos and visibility
  • 19% increase in website sessions year-over-year
  • 132% increase in demo requests year-over-year
  • Solidified reputation as industry leader in lab management software
Read the case study
Biocair grew qualified leads significantly
  • 152% increase in qualified leads
  • Improved user experience for complex service offerings
  • Enhanced digital presence for life science logistics
Read the case study
PhoenixBio reached global scientific audiences
  • Brought ground-breaking research to international markets
  • Communicated complex scientific innovations clearly
  • Built platform for ongoing research dissemination
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Biostrata displayed unique value clearly
  • New website design showcased specialized services
  • Promoted capabilities with clarity and precision
  • Improved engagement with target scientific audiences
Read the case study

Website services for biotechnology companies

We deliver end-to-end website solutions designed specifically for the biotechnology sector's unique needs:

Website strategy

Research-driven approach to positioning, messaging, and user journeys that convert scientific browsers into qualified leads across researchers, clinicians, and commercial decision-makers.

Branding & messaging

Develop brand positioning and messaging frameworks that communicate scientific credibility while remaining accessible to diverse stakeholders. We help biotechnology companies articulate complex innovations in compelling, differentiated ways.

UX/UI design

User experience design optimized for biotechnology audiences. We create intuitive navigation for complex product portfolios, clear information architecture for technical content, and conversion-focused layouts that guide visitors toward meaningful engagement.

Website redesign

Transform outdated biotechnology websites into modern digital platforms that reflect your scientific capabilities. We modernize design, improve content structure, and implement conversion optimization while maintaining scientific authority.

Website migration

Seamless migration from your current CMS platform to HubSpot Content Hub. We preserve SEO value, maintain content integrity, and implement improved architecture that gives your team control over scientific content publishing.

Copywriting

Science-literate copywriting that translates complex biotechnology concepts into clear, compelling content. Our writers understand how to communicate with technical and commercial audiences while maintaining accuracy and credibility.

CMS development

Custom HubSpot CMS development optimized for biotechnology content management. Build flexible modules for research publications, product specifications, clinical data, and technical resources that your team can update independently.

Integrations & CRM alignment

Connect your website with HubSpot CRM, Salesforce, laboratory information management systems, and other scientific tools. We build integrations that sync lead data, connect with existing infrastructure, and automate workflows between marketing and scientific teams.

Why biotechnology companies come to us

Companies in biotechnology typically come to us when they recognize their website is holding them back. Common triggers include:

  • Our website is outdated and doesn't reflect our scientific capabilities
  • We can't edit the website easily or update research findings, publications, and product data
  • We need to rebrand to position ourselves differently in the life science market
  • Our site isn't converting, we're getting traffic from conferences and publications but no leads
  • My boss told me to update the website (and I need it done right)
  • We need to migrate from WordPress to a more manageable CMS like HubSpot
  • We're launching new products or entering new markets and need a platform that scales
  • Our website doesn't effectively communicate complex science to commercial audiences

Proven website process

01
Project foundations

Thorough research and scoping kicks everything off, including analytics review and a kick-off session that aligns our teams on project goals and timelines.

02
Strategy

Your website's foundation gets mapped out through keyword research and sitemap planning, creating an optimised structure that serves both users and search engines.

03
Wireframes

Detailed wireframes plan your site's layout and user flow, mapping out exactly how visitors will navigate and interact with your content.

04
Design

Your wireframes transform into compelling website designs that unleash your brand's full potential. Every page showcases your brand at its best while creating an irresistible path to conversion.

05
Development

Your designs get coded and built on HubSpot, creating a website that's not just stunning but incredibly easy for your team to edit and manage. Clean code, fast loading, and built for growth.

06
Launch

Training gets your team ready to manage the site, everything gets tested thoroughly, then launch happens with full support to ensure a smooth go-live.

07
Ongoing support

Keep your website performing at its peak with our optional support. We handle technical issues, monitor SEO, and keep you updated on platform changes.

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Platform and technology

Enterprise content management

We specialize in HubSpot website development, giving you enterprise-grade content management with the flexibility to edit content, update research findings and publications, manage product specifications, and launch scientific campaigns without developer assistance.

Security & reliability

HubSpot CMS provides enterprise-level security, 99.99% uptime SLA, and robust infrastructure that biotechnology companies can depend on. Your website stays secure and available when researchers, clinicians, and commercial partners need it.

Seamless integrations

We connect your website with CRM platforms like HubSpot, Salesforce, and other business systems through custom integrations and APIs. Whether it's syncing lead data, connecting to laboratory information management systems, integrating with scientific databases, or linking with your existing tools, we build the connections that make your website work harder.

Advanced content architecture

Custom content structures for research publications, product catalogs, technical documentation, and scientific resources. We build flexible systems that accommodate complex taxonomies, multi-level product hierarchies, and evolving scientific content.

Multi-audience personalization

Smart content delivery that adapts to different visitor types. Show technical depth to researchers, commercial value to procurement teams, and strategic benefits to executives — all from a single, efficiently managed platform.

Speed & performance

Fast-loading, mobile-responsive websites optimized for Core Web Vitals and search engine performance. Modern architecture ensures your site loads quickly across all devices and connections, critical for engaging busy scientific professionals.

Credentials

  • 100% in-house team (UK + US)
  • 15+ years' experience
  • Award-winning website agency
  • Trusted by biotechnology companies
  • Over 100 five-star reviews
  • Proven results across biotechnology

Awards & Recognition

  • CMS Advanced Implementation accreditation
  • Content Experience accreditation
  • Multiple industry awards
  • Top placements on curated galleries
  • Long-standing partner status
  • ISO 27001
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Why teams trust us

The team demonstrated high professionalism and responsiveness, consistently delivering quality outcomes throughout the project. The project was completed on schedule and within budget, reflecting commendable project management. Blend's expertise and meticulous attention to detail ensured the website was visually appealing and functionally robust, aligning seamlessly with our goals.

Dan Spring

Growth Manager at Viedoc

We absolutely enjoyed collaborating with Blend on to launch our new website! They not only met but exceeded our expectations within a tight timeline. Their dedication and effort truly went above and beyond, making the entire experience a joy. Highly recommend Blend - professional, friendly, passionate and great customer service.

Alisa Pritchard

VP of Marketing at Greyparrot

The team migrated our WordPress website in a way that gave me total front-end control of the content, enabling me to refresh the look and feel in a matter of days, prior to go-live. It is the most intuitive website migration I have ever seen; the team thought of everything at every stage to make it as streamlined and easy to use as possible.

Gemma Rogers

Marketing Manager at Aeromark

We partnered with Blend for our company rebrand and the development of a new website, and we couldn’t be more pleased with the results. The team at Blend demonstrated a strong understanding of our vision and translated it into a brand identity and website that truly reflects who we are and what we do.

Marc Nixon

Head of Marketing at Transpoco 

The quality of the background development has made it significantly easier for us to manage and edit ourselves going forward and is evidence of their experience building in HubSpot. 

Michael Harms

Marketing Manager at Equiem

Blend had an efficient process and impressive ability to bring our solution to life digitally.

David Taylor

Sales and Marketing Director at Supply Pilot

Read all reviews

Why choose Blend for your biotechnology website?

Biotechnology companies need websites that communicate scientific excellence while converting diverse audiences from researchers to commercial decision-makers. We understand the unique challenges of translating complex science into accessible content, supporting multi-stakeholder sales cycles, and maintaining credibility across technical and business audiences.

Our approach combines deep respect for scientific accuracy with conversion-focused design principles proven in the life science sector. 

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Frequently asked questions

Why is Blend the best choice for biotechnology companies?

We specialize in biotechnology websites that balance scientific credibility with commercial conversion. Unlike generalist agencies, we understand how to communicate complex science clearly, serve multiple technical and business stakeholders, and support lengthy evaluation cycles common in life science sales.

Our biotechnology clients achieve measurable results. Labguru saw a 132% increase in demo requests year-over-year. Biocair grew qualified leads by 152%. We build on HubSpot CMS, giving you complete control to manage research publications, product specifications, and scientific content without developer dependency.

What results can I expect from a new biotechnology website?

Results vary based on your current baseline and market position, but our biotechnology clients typically see significant improvements in qualified lead generation, demo requests, and conversion rates. Labguru achieved a 19% increase in sessions and 132% increase in demo requests. Biocair grew qualified leads by 152%.

Beyond lead metrics, expect improved ability to communicate complex science, better support for multi-stakeholder sales cycles, enhanced scientific credibility, and a platform your team can manage independently for ongoing research and product updates.

What makes a great biotechnology website?

Great biotechnology websites balance scientific depth with commercial clarity. They communicate complex innovations accessibly without oversimplifying. They serve multiple audiences — researchers, clinicians, procurement teams, and executives — with appropriate information for each. They convert visitors through clear value propositions and strategic conversion paths.

Technically, they're built on flexible CMS platforms like HubSpot that allow scientific teams to publish updates independently. They integrate with CRM and laboratory systems. They're optimized for search visibility in competitive life science markets.

What should I look for in a web design agency for biotechnology?

Look for demonstrated experience with life science companies and understanding of scientific communication challenges. Review their portfolio for biotechnology or related sectors. Ask about their approach to multi-audience websites and conversion optimization for long sales cycles.

Evaluate their technical capabilities with HubSpot CMS or similar enterprise platforms. Confirm they can handle complex content structures, product hierarchies, and scientific taxonomies. Check whether they offer ongoing support for content management and optimization.

What platform should we use for our biotechnology website?

We recommend HubSpot CMS for most biotechnology companies. It provides enterprise-grade content management with the flexibility to publish research findings, update product information, and manage scientific content without developer assistance. The platform integrates seamlessly with CRM systems for lead tracking and sales enablement.

HubSpot offers robust security, 99.99% uptime, and scalability for growing organizations. For biotechnology companies requiring specialized functionality, we can extend HubSpot with custom integrations to laboratory systems, scientific databases, or proprietary tools.

How long does it take to build a biotechnology website?

Most biotechnology website projects take 12-16 weeks from kickoff to launch. This includes strategy and planning, content development, design, development, testing, and migration. Complex projects with extensive content migration, custom integrations with laboratory systems, or advanced functionality may take 18-24 weeks.

Timeline depends on content readiness, stakeholder availability for reviews, and technical complexity. We establish clear milestones and maintain momentum through dedicated project management.

Can you integrate with our laboratory information management system?

Yes, we build custom integrations between your website and laboratory information management systems (LIMS), scientific databases, and other specialized tools. Common integrations include syncing research data, connecting product specifications, automating content updates from internal systems, and linking with existing scientific infrastructure.

We work with REST APIs, webhooks, and custom middleware to create seamless connections between your website and critical scientific systems.

How much does a biotechnology website cost?

Biotechnology website projects typically range from £30,000 to £150,000+ depending on scope, complexity, and requirements. A standard website redesign with 30-50 pages, custom design, and HubSpot CMS development starts around £30,000-£60,000. Projects requiring extensive content migration, complex integrations with scientific systems, or advanced functionality range from £80,000-£150,000+.

Investment includes strategy, design, development, content migration, training, and launch support. We provide detailed proposals after understanding your specific requirements.