Website agency for component suppliers

Blend creates high-performance websites that are easy to edit, scalable, and built to generate growth for component supplier brands.

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Most component supplier websites fail at the basics: they're difficult to update, product specifications fall out of date, and technical visitors can't find what they need. The best suppliers fix what's broken.

Industrial manufacturing brand Amazon Filters achieved a 127% year-over-year increase in leads with a new website and inbound strategy built on HubSpot CMS.

Common challenges facing component supplier companies

Component supplier companies face unique digital challenges that can limit growth and customer acquisition.

Here's what we help solve:

Can't edit or update the website easily

Simple updates like changing product specifications, publishing new technical documentation, or updating inventory information require developer involvement. You wait days or weeks for minor changes, and your product information falls out of date while competitors move faster.

Showcasing complex technical products clearly

Component suppliers need to present detailed specifications, material properties, and technical data in ways that serve both engineers conducting research and procurement teams making purchasing decisions. Finding the balance between technical depth and usability is challenging.

Website isn't converting visitors into leads

You're getting traffic from engineers and buyers searching for specific components, but they're not requesting quotes or contacting sales. Your website shows products but doesn't guide visitors toward meaningful engagement or conversion.

Supporting long, technical sales cycles

Component purchases involve multiple stakeholders, extensive research phases, and technical validation. Your website needs to support engineers during specification, procurement during evaluation, and management during approval—all with different information needs.

Standing out in crowded component markets

When buyers can source similar components from dozens of suppliers, your website needs to communicate what makes your products, service, or technical capabilities genuinely different. Generic manufacturing websites don't differentiate your brand.

Balancing creativity with technical clarity

Component suppliers need websites that feel modern and professional while maintaining the technical precision engineers expect. Too creative and you lose credibility. Too technical and you lose engagement.

Proven results in component suppliers

We specialize in creating websites that deliver measurable business outcomes for component supplier companies. Our growth-driven approach combines strategic thinking, conversion-focused design, and technical excellence to generate real results.

Amazon Filters achieved exceptional lead generation growth
  • 127% year-over-year increase in leads
  • New website and inbound strategy
  • Built on HubSpot CMS for easy updates
Read the case study
Shawcity achieved platform for growth
  • New website created scalable foundation
  • Improved content management capabilities
  • Enhanced user experience across all touchpoints
Read the case study
Partful revitalized their digital presence
  • Revitalised website through redesign and updated codebase
  • Modern platform built for scalability
  • Enhanced user experience for technical audience
Read the case study

Website services for component supplier companies

We deliver end-to-end website solutions designed specifically for the component supplier sector's unique needs:

Website strategy

Research-driven approach to positioning, messaging, and user journeys that convert technical browsers into qualified leads. We map out how engineers, procurement teams, and management interact with your site differently and optimize for each journey.

Branding & messaging

Clear articulation of your technical capabilities, manufacturing expertise, and product differentiation. We help component suppliers communicate what makes them genuinely different beyond standard specifications and pricing.

UX/UI design

User experience designed for technical audiences who need to find specifications quickly while building confidence in your capabilities. We balance product catalogues, technical resources, and conversion paths in intuitive interfaces.

Website redesign

Complete website transformation that modernizes your digital presence while maintaining the technical credibility component buyers expect. We preserve what works and fix what's broken.

Website migration

Seamless migration from outdated platforms like WordPress or custom CMSs to HubSpot Content Hub. We preserve product data, technical documentation, and SEO value while giving you a modern, manageable platform.

Copywriting

Technical copywriting that speaks to engineers without sacrificing clarity or conversion. We explain complex component specifications, material properties, and manufacturing processes in ways that build confidence and drive inquiries.

CMS development

Custom HubSpot CMS development including product catalogues, specification databases, technical resource libraries, and quote request systems. You get complete control to manage products, update specifications, and publish content without developer dependency.

Integrations & CRM alignment

Seamless connections between your website, ERP systems, inventory management platforms, and CRM. We sync product availability, automate quote requests, and ensure lead data flows directly into your sales process.

Why component supplier companies come to us

Companies in the component supplier sector typically come to us when they recognize their website is holding them back. Common triggers include:

  • Our website is outdated and doesn't reflect our manufacturing capabilities
  • We can't edit the website easily or update product specifications
  • We need to rebrand to position ourselves differently in competitive markets
  • Our site isn't converting, we're getting traffic but no quote requests
  • My boss told me to update the website (and I need it done right)
  • We need to migrate from WordPress to a more manageable CMS
  • Our technical documentation is difficult to find and outdated
  • We can't showcase our full range of components effectively

Proven website process

01
Project foundations

Thorough research and scoping kicks everything off, including analytics review and a kick-off session that aligns our teams on project goals and timelines.

02
Strategy

Your website's foundation gets mapped out through keyword research and sitemap planning, creating an optimised structure that serves both users and search engines.

03
Wireframes

Detailed wireframes plan your site's layout and user flow, mapping out exactly how visitors will navigate and interact with your content.

04
Design

Your wireframes transform into compelling website designs that unleash your brand's full potential. Every page showcases your brand at its best while creating an irresistible path to conversion.

05
Development

Your designs get coded and built on HubSpot, creating a website that's not just stunning but incredibly easy for your team to edit and manage. Clean code, fast loading, and built for growth.

06
Launch

Training gets your team ready to manage the site, everything gets tested thoroughly, then launch happens with full support to ensure a smooth go-live.

07
Ongoing support

Keep your website performing at its peak with our optional support. We handle technical issues, monitor SEO, and keep you updated on platform changes.

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Platform and technology

Enterprise content management

We specialize in HubSpot website development, giving you enterprise-grade content management with the flexibility to edit content, update product specifications and technical data sheets, and launch new product lines without developer assistance.

Security & reliability

HubSpot CMS provides enterprise-level security, 99.99% uptime SLA, and robust infrastructure that component supplier companies can depend on. Your website stays secure and available when engineers and procurement teams need it.

Seamless integrations

We connect your website with CRM platforms like HubSpot, Salesforce, and other business systems through custom integrations and APIs. Whether it's syncing lead data, connecting to ERP systems for inventory availability, integrating with quote management tools, or linking to technical documentation databases, we build the connections that make your website work harder.

Product catalogue capabilities

Advanced filtering, search, and organization for large component inventories. We build systems that let engineers find exactly what they need based on specifications, materials, dimensions, certifications, and application.

Speed & performance

Fast-loading, mobile-responsive websites optimized for Core Web Vitals and search engine performance. Modern architecture ensures your site loads quickly across all devices and connections, even with extensive product catalogues and technical resources.

Credentials

  • 100% in-house team (UK + US)
  • 15+ years' experience
  • Award-winning website agency
  • Trusted by component supplier companies
  • Over 100 five-star reviews
  • Proven results across component suppliers

Awards & Recognition

  • CMS Advanced Implementation accreditation
  • Content Experience accreditation
  • Multiple industry awards
  • Top placements on curated galleries
  • Long-standing partner status
  • ISO 27001
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Why teams trust us

The team demonstrated high professionalism and responsiveness, consistently delivering quality outcomes throughout the project. The project was completed on schedule and within budget, reflecting commendable project management. Blend's expertise and meticulous attention to detail ensured the website was visually appealing and functionally robust, aligning seamlessly with our goals.

Dan Spring

Growth Manager at Viedoc

We absolutely enjoyed collaborating with Blend on to launch our new website! They not only met but exceeded our expectations within a tight timeline. Their dedication and effort truly went above and beyond, making the entire experience a joy. Highly recommend Blend - professional, friendly, passionate and great customer service.

Alisa Pritchard

VP of Marketing at Greyparrot

The team migrated our WordPress website in a way that gave me total front-end control of the content, enabling me to refresh the look and feel in a matter of days, prior to go-live. It is the most intuitive website migration I have ever seen; the team thought of everything at every stage to make it as streamlined and easy to use as possible.

Gemma Rogers

Marketing Manager at Aeromark

We partnered with Blend for our company rebrand and the development of a new website, and we couldn’t be more pleased with the results. The team at Blend demonstrated a strong understanding of our vision and translated it into a brand identity and website that truly reflects who we are and what we do.

Marc Nixon

Head of Marketing at Transpoco 

The quality of the background development has made it significantly easier for us to manage and edit ourselves going forward and is evidence of their experience building in HubSpot. 

Michael Harms

Marketing Manager at Equiem

Blend had an efficient process and impressive ability to bring our solution to life digitally.

David Taylor

Sales and Marketing Director at Supply Pilot

Read all reviews

Why choose Blend for your component supplier website?

Component supplier companies need websites that communicate technical expertise while converting engineers and procurement teams into qualified leads. We understand the unique challenges of showcasing complex product specifications, supporting technical research phases, and serving multiple audiences from design engineers to purchasing managers.

Our approach combines strategic thinking with conversion-focused design to create websites that work as hard as your manufacturing operation. 

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Frequently asked questions

Why is Blend the best choice for component supplier companies?

We specialize in component supplier websites that balance technical depth with conversion optimization. Unlike generalist agencies, we understand how to present complex product specifications, serve multiple stakeholder types (engineers, procurement, management), and support lengthy technical sales cycles.

Our manufacturing clients achieve measurable results. Amazon Filters saw 127% lead growth year-over-year, and Shawcity created a platform for business expansion. We build on HubSpot CMS, giving you complete control to manage product data and technical content without developer dependency.

What results can I expect from a new component supplier website?

Component supplier websites typically see improvements in lead generation, conversion rates, and organic visibility. Amazon Filters achieved 127% lead growth, Shawcity gained a platform that creates a foundation for growth, while Partful revitalized their website through redesign and an updated codebase.

Results depend on your current baseline, market position, and how well you execute inbound strategies post-launch. We focus on measurable outcomes: more qualified inquiries, better conversion rates, and improved search visibility for key component specifications.

What makes a great component supplier website?

Great component supplier websites balance technical precision with usability. Engineers need to find specifications quickly, procurement teams need clear pricing and availability information, and management needs confidence in your capabilities. All three audiences have different goals and behaviors on your site.

Successful component supplier websites include robust product filtering, downloadable technical documentation, clear request-for-quote pathways, case studies demonstrating application expertise, and content that ranks for technical searches engineers are conducting during specification phases.

What should I look for in a web design agency for component suppliers?

Look for agencies with demonstrated experience in technical B2B markets who understand how engineers research components. They should speak your language about specifications, materials, tolerances, and certifications without needing extensive education. Review their manufacturing portfolio for evidence they can present complex technical information clearly.

Critically, ensure they build on platforms you can manage yourself. Many component suppliers get trapped with custom CMSs that require developer involvement for simple product updates. We build on HubSpot CMS specifically to eliminate that dependency.

What platform should we use for our component supplier website?

We recommend HubSpot Content Hub for component supplier websites. It provides enterprise-grade content management with the flexibility to update product specifications, publish technical documentation, and manage large product catalogues without developer assistance. The CMS includes powerful features for product databases, filtering systems, and integrations with your existing business tools.

HubSpot CMS also connects seamlessly with HubSpot CRM, automatically capturing lead intelligence when engineers request quotes or download technical resources. This integration gives your sales team valuable context about which products prospects are researching.

How long does it take to build a component supplier website?

Most component supplier website projects take 3-6 months from kickoff to launch, depending on complexity. A straightforward website redesign with moderate product catalogue needs might complete in 3-4 months. More complex projects involving extensive product databases, custom integrations with ERP systems, or complete rebranding typically take 5-6 months.

Timeline factors include product catalogue size, technical documentation migration scope, integration requirements, and how quickly you can provide product data and technical specifications. We'll provide a detailed timeline during the proposal phase based on your specific requirements.