Website agency for consulting firms

Blend creates high-performance websites that are easy to edit, scalable, and built to generate growth for consulting brands.

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Most consulting websites fail at the basics: they're difficult to update, don't differentiate from competitors, and fail to convert sophisticated buyers into leads. The best consulting firms fix what's broken.

Professional services firm CapEQ maximized their demand generation potential with a strategic HubSpot website redesign that positions them clearly in a crowded market.

Common challenges facing consulting firms

Consulting companies face unique digital challenges that can limit growth and client acquisition.

Here's what we help solve:

Can't edit or update the website easily

Simple updates like adding new case studies, publishing insights, or updating service descriptions require developer involvement. You wait days or weeks for minor changes, and your content falls out of date whilst competitors publish fresh thought leadership.

Website doesn't differentiate from competitors

Your site looks and sounds like every other consulting firm. Generic messaging about "strategic partnerships" and "driving transformation" that fails to communicate your actual methodology or unique value. Prospects can't tell why they should choose you over alternatives.

Balancing credibility with accessibility

You need to demonstrate sophisticated expertise to win senior stakeholder confidence whilst remaining accessible to operational decision-makers. Most consulting websites either oversimplify and lose credibility, or overcomplicate and lose clarity.

Website isn't converting visitors into leads

Traffic exists, but visitors don't request consultations, download insights, or engage with your content. The site lacks clear conversion paths, compelling calls-to-action, or content that addresses specific buyer concerns at different stages.

Showcasing intangible value clearly

Unlike product companies, you're selling expertise, methodology, and outcomes. Your website struggles to communicate this intangible value through case studies that feel generic, testimonials without context, or service descriptions that don't resonate with buyer concerns.

Supporting long sales cycles with multiple stakeholders

Consulting engagements involve lengthy consideration periods and multiple decision-makers from C-suite to operational leaders. Your website needs to serve different stakeholder needs simultaneously whilst guiding prospects through extended buyer journeys.

Proven results in consulting

We specialize in creating websites that deliver measurable business outcomes for consulting companies. Our growth-driven approach combines strategic thinking, conversion-focused design, and technical excellence to generate real results.

CapEQ maximised demand generation potential
  • Strategic HubSpot website design positioned firm clearly in competitive market
  • Conversion-focused approach improved lead capture and buyer journey
  • Scalable platform enabled ongoing content and service updates
Read the case study
BCAS achieved brand transformation through complete overhaul
  • Complete brand overhaul repositioned firm for premium market
  • HubSpot CMS implementation provided editorial control and flexibility
  • Strategic messaging connected with senior decision-makers
Read the case study
Thales achieved clean, high-performance website
  • Clean HubSpot website built for flexibility, speed, and scale
  • Strategic design improved user experience and conversion paths
  • Technical excellence delivered measurable performance improvements
Read the case study

Website services for consulting firms

We deliver end-to-end website solutions designed specifically for the consulting sector's unique needs:

Website strategy

Research-driven approach to positioning, messaging, and user journeys that convert sophisticated buyers into consultations. We analyze your competitive landscape, define stakeholder personas, and create content strategies that demonstrate your unique methodology and value.

Branding & messaging

Brand positioning and messaging frameworks that differentiate you from competitors whilst resonating with senior decision-makers. We articulate your methodology, value proposition, and unique approach in language that builds credibility and trust.

UX/UI design

Visual design that reinforces premium positioning whilst ensuring intuitive navigation for multiple stakeholder types. We create interfaces that balance sophistication with usability, guiding prospects through complex service offerings and thought leadership content.

Website redesign

Complete transformation of outdated websites into modern, conversion-focused platforms. We rebuild information architecture, update visual design, improve content structure, and implement best practices for professional services websites.

Website migration

Seamless migration from WordPress, Drupal, or other platforms to HubSpot Content Hub. We preserve SEO value, improve content structure, and give you editorial control to publish insights and update case studies without developer involvement.

Copywriting

Strategic content that communicates complex consulting value clearly and persuasively. We write service descriptions that differentiate, case studies that demonstrate tangible outcomes, and thought leadership that positions your expertise.

CMS development

Custom HubSpot CMS development that gives you complete editorial control. Build and publish pages independently, update service offerings in real-time, and manage insight libraries without technical dependencies or delays.

Integrations & CRM alignment

Connect your website with HubSpot CRM, Salesforce, or other business systems to track prospect engagement, measure content performance, and create seamless handoffs to business development teams.

Why consulting firms come to us

Companies in consulting typically come to us when they recognize their website is holding them back. Common triggers include:

  • Our website is outdated and doesn't reflect our capabilities
  • We can't edit the website easily or update case studies and insights
  • We need to rebrand to position ourselves differently in the market
  • Our site isn't converting, we're getting traffic but no consultation requests
  • My boss told me to update the website (and I need it done right)
  • We need to migrate from WordPress to a more manageable CMS
  • Our website looks like every competitor and we need differentiation
  • We're expanding services and our site doesn't support new offerings

Proven website process

01
Project foundations

Thorough research and scoping kicks everything off, including analytics review and a kick-off session that aligns our teams on project goals and timelines.

02
Strategy

Your website's foundation gets mapped out through keyword research and sitemap planning, creating an optimised structure that serves both users and search engines.

03
Wireframes

Detailed wireframes plan your site's layout and user flow, mapping out exactly how visitors will navigate and interact with your content.

04
Design

Your wireframes transform into compelling website designs that unleash your brand's full potential. Every page showcases your brand at its best while creating an irresistible path to conversion.

05
Development

Your designs get coded and built on HubSpot, creating a website that's not just stunning but incredibly easy for your team to edit and manage. Clean code, fast loading, and built for growth.

06
Launch

Training gets your team ready to manage the site, everything gets tested thoroughly, then launch happens with full support to ensure a smooth go-live.

07
Ongoing support

Keep your website performing at its peak with our optional support. We handle technical issues, monitor SEO, and keep you updated on platform changes.

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Platform and technology

Enterprise content management

We specialize in HubSpot website development, giving you enterprise-grade content management with the flexibility to edit content, publish insights, update case studies, and launch campaigns without developer assistance. Your team gains complete editorial control over thought leadership and service content.

Security & reliability

HubSpot CMS provides enterprise-level security, 99.99% uptime SLA, and robust infrastructure that consulting companies can depend on. Your website stays secure and available when prospects research your services, with automatic updates and monitoring.

Seamless integrations

We connect your website with CRM platforms like HubSpot, Salesforce, and other business systems through custom integrations and APIs. Whether it's syncing prospect data, tracking engagement across touchpoints, or integrating with proposal systems, we build connections that make your website work harder.

Advanced content architecture

Sophisticated content structures support complex service offerings, multiple practice areas, and extensive thought leadership libraries. We build flexible systems that scale as your firm grows, with intuitive organization that helps prospects find relevant expertise quickly.

Speed & performance

Fast-loading, mobile-responsive websites optimized for Core Web Vitals and search engine performance. Modern architecture ensures your site loads quickly across all devices and connections, maintaining professional credibility with technical buyers.

Credentials

  • 100% in-house team (UK + US)
  • 15+ years' experience
  • Award-winning website agency
  • Trusted by consulting firms
  • Over 100 five-star reviews
  • Proven results across consulting

Awards & Recognition

  • CMS Advanced Implementation accreditation
  • Content Experience accreditation
  • Multiple industry awards
  • Top placements on curated galleries
  • Long-standing partner status
  • ISO 27001
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Why teams trust us

The team demonstrated high professionalism and responsiveness, consistently delivering quality outcomes throughout the project. The project was completed on schedule and within budget, reflecting commendable project management. Blend's expertise and meticulous attention to detail ensured the website was visually appealing and functionally robust, aligning seamlessly with our goals.

Dan Spring

Growth Manager at Viedoc

We absolutely enjoyed collaborating with Blend on to launch our new website! They not only met but exceeded our expectations within a tight timeline. Their dedication and effort truly went above and beyond, making the entire experience a joy. Highly recommend Blend - professional, friendly, passionate and great customer service.

Alisa Pritchard

VP of Marketing at Greyparrot

The team migrated our WordPress website in a way that gave me total front-end control of the content, enabling me to refresh the look and feel in a matter of days, prior to go-live. It is the most intuitive website migration I have ever seen; the team thought of everything at every stage to make it as streamlined and easy to use as possible.

Gemma Rogers

Marketing Manager at Aeromark

We partnered with Blend for our company rebrand and the development of a new website, and we couldn’t be more pleased with the results. The team at Blend demonstrated a strong understanding of our vision and translated it into a brand identity and website that truly reflects who we are and what we do.

Marc Nixon

Head of Marketing at Transpoco 

The quality of the background development has made it significantly easier for us to manage and edit ourselves going forward and is evidence of their experience building in HubSpot. 

Michael Harms

Marketing Manager at Equiem

Blend had an efficient process and impressive ability to bring our solution to life digitally.

David Taylor

Sales and Marketing Director at Supply Pilot

Read all reviews

Why choose Blend for your consulting website?

Consulting firms need websites that communicate sophisticated expertise whilst converting visitors into qualified leads. We understand the unique challenges of demonstrating intangible value, serving multiple stakeholder types, and standing out in a crowded professional services market.

Our approach combines strategic thinking with conversion-focused design to create websites that reflect the quality of your consulting services.

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Frequently asked questions

Why is Blend the best choice for consulting firms?

We specialize in professional services websites that balance premium positioning with conversion optimization. Unlike generalist agencies, we understand how to communicate complex consulting methodologies, serve multiple stakeholder journeys, and support lengthy B2B sales cycles.

Our consulting clients achieve measurable results through strategic HubSpot implementations. CapEQ maximized their demand generation potential, whilst BCAS achieved complete brand transformation. We build on HubSpot CMS, giving you complete control to manage case studies, insights, and service content without developer dependency.

What results can I expect from a new consulting website?

Results vary by firm, but consulting clients typically see improved conversion rates, higher-quality lead generation, and stronger positioning against competitors. CapEQ maximized their demand generation potential, whilst BCAS achieved complete brand transformation through their HubSpot website.

Beyond metrics, you gain a platform that's easy to update, reflects your firm's capabilities accurately, and supports your business development efforts with clear conversion paths and compelling content.

What makes a great consulting website?

Great consulting websites communicate complex value clearly, differentiate from competitors, and guide prospects through thoughtful journeys. They showcase tangible outcomes through case studies, demonstrate methodology without overwhelming visitors, and speak directly to senior decision-maker concerns.

The best sites balance premium design with conversion focus, providing multiple engagement points for different stakeholder types whilst maintaining editorial flexibility to publish insights and updates as your firm evolves.

What should I look for in a web design agency for consulting?

Look for agencies with proven professional services experience, strategic capabilities beyond just design, and technical expertise in platforms like HubSpot. Your agency should understand consulting sales cycles, stakeholder complexity, and how to position intangible services effectively.

Review their portfolio for consulting or professional services work, ask about their strategic process, and ensure they can deliver both creative excellence and measurable business outcomes. We've worked with firms like CapEQ, BCAS, and Datel to deliver results.

What platform should we use for our consulting website?

We recommend HubSpot Content Hub for consulting firms. It provides enterprise-grade content management with the flexibility to publish insights, update case studies, and manage service content without developer involvement. The platform integrates seamlessly with HubSpot CRM for lead tracking and Salesforce for existing implementations.

HubSpot eliminates the technical bottlenecks that consulting firms face with WordPress or custom systems, giving your team complete editorial control whilst maintaining security, performance, and scalability.

How long does it take to build a consulting website?

Most consulting website projects take 12-16 weeks from kickoff to launch, depending on scope, stakeholder approval processes, and content complexity. This includes discovery and strategy, design and revision, development, content migration, and thorough testing.

We can accelerate timelines for urgent requirements or extend for more complex implementations involving extensive thought leadership libraries, multiple service area microsites, or sophisticated integrations.

Can you integrate with our CRM and business systems?

Yes, we build custom integrations between your website and CRM platforms like HubSpot CRM, Salesforce, and other business systems. We can track prospect engagement, sync lead data, integrate with proposal systems, and connect to practice management tools.

These integrations ensure seamless data flow between marketing, business development, and delivery teams whilst providing visibility into which content and services generate the most qualified engagement.

How much does a consulting website cost?

Consulting website projects typically range from £25,000 to £75,000+ depending on scope, complexity, and strategic requirements. Factors include number of pages, content volume, integration needs, custom functionality, and whether you need brand development alongside the website.

We provide detailed proposals after understanding your specific needs, competitive positioning, and business objectives. Investment should be viewed relative to the value of new client engagements your website will help secure.