Website agency for ecommerce technology companies

Blend creates high-performance websites that are easy to edit, scalable, and built to generate growth for ecommerce technology brands.

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Most ecommerce technology websites struggle to clearly explain complex platforms while converting visitors into qualified leads. Technical features overshadow business value, and prospects leave without understanding how the solution solves their problems.

Industrial door manufacturer C.H.I. Overhead Doors achieved 140,000+ additional sessions, a 35% increase in conversion rate, and 26% more new customers with a new website built on HubSpot CMS.

Common challenges facing ecommerce technology companies

Ecommerce technology companies face unique digital challenges that can limit growth and customer acquisition.

Here's what we help solve:

Can't edit or update the website easily

Simple updates like changing product features, publishing new integration announcements, or updating pricing require developer involvement. You wait days or weeks for minor changes, and your information falls out of date while competitors move faster with fresh content.

Balancing creativity with technical clarity

Your platform solves complex ecommerce challenges, but explaining it clearly without losing technical credibility is difficult. You need to be creative and engaging while maintaining the precision that technical buyers expect from enterprise software.

Website isn't converting visitors into leads

You're getting traffic from SEO, paid ads, and partnerships, but visitors aren't requesting demos or starting trials. Your conversion paths are unclear, CTAs are buried, and prospects can't quickly understand your value proposition or see proof that your platform delivers results.

Showcasing complex products and integrations clearly

Your platform includes dozens of features, multiple integrations, and various use cases across different ecommerce verticals. Presenting this complexity without overwhelming prospects requires strategic information architecture and conversion-focused design.

Supporting long sales cycles with multiple stakeholders

Ecommerce technology sales involve multiple decision-makers from technical teams, marketing, finance, and executive leadership. Your website needs to serve each audience with relevant information while guiding them through a lengthy evaluation process.

Standing out in a crowded market

The ecommerce technology space is saturated with platforms claiming similar capabilities. Your website needs to differentiate your solution, communicate unique value, and demonstrate why prospects should choose you over established competitors and emerging alternatives.

Proven results in ecommerce technology

We specialize in creating websites that deliver measurable business outcomes for ecommerce technology companies. Our growth-driven approach combines strategic thinking, conversion-focused design, and technical excellence to generate real results.

C.H.I. Overhead Doors achieved exceptional digital transformation
  • 15% increase in traffic (140,000 more sessions)
  • 35% increase in quote conversion rate
  • 26% increase in new customers from quote requests
Read the case study
Amazon Filters achieved significant lead growth
  • 127% year-over-year increase in leads
  • Improved website usability and navigation
  • Enhanced brand positioning in manufacturing sector
Read the case study
Shawcity achieved platform for growth
  • New website created scalable foundation
  • Improved content management capabilities
  • Enhanced user experience across all touchpoints
Read the case study

Website services for ecommerce technology companies

We deliver end-to-end website solutions designed specifically for the ecommerce technology sector's unique needs:

Website strategy

Research-driven approach to positioning, messaging, and user journeys that convert technical browsers into qualified leads. We map out how to present complex platform capabilities, integrations, and use cases in ways that resonate with multiple stakeholder types throughout lengthy B2B sales cycles.

Branding & messaging

Clear, compelling brand identity and messaging that differentiates your platform in a crowded market. We help ecommerce technology companies articulate unique value propositions, define visual identity systems, and create messaging frameworks that speak to both technical and business decision-makers.

UX/UI design

Conversion-focused design that balances technical depth with user-friendly experiences. We create intuitive navigation structures, clear conversion paths, and engaging visual designs that guide prospects from awareness through to demo requests or trial sign-ups across desktop and mobile devices.

Website redesign

Complete website transformations that modernize your digital presence and improve business outcomes. We rebuild outdated websites with fresh designs, improved information architecture, faster performance, and conversion-optimized layouts that better reflect your platform's capabilities and market position.

Website migration

Seamless migration from legacy CMS platforms to HubSpot Content Hub without losing traffic, rankings, or lead generation capabilities. We handle technical SEO, content migration, URL structure, redirects, and integration setup to ensure your new website performs better than your old one from day one.

Copywriting

Conversion-focused copy that explains complex ecommerce technology in clear, compelling language. We write product descriptions, case studies, landing pages, and website content that demonstrates business value, addresses technical requirements, and guides prospects toward conversion actions.

CMS development

Expert HubSpot CMS development that gives your team complete control to manage content, launch campaigns, and update product information without developer assistance. We build custom modules, templates, and functionality specifically designed for ecommerce technology platforms and their unique content requirements.

Integrations & CRM alignment

Custom integrations connecting your website with HubSpot CRM, Salesforce, and other business systems. We build the technical connections that sync lead data, automate workflows, and ensure your marketing and sales teams have the information they need to convert prospects effectively.

Why ecommerce technology companies come to us

Companies in ecommerce technology typically come to us when they recognize their website is holding them back. Common triggers include:

  • Our website is outdated and doesn't reflect our platform capabilities
  • We can't edit the website easily or update product features
  • We need to rebrand to position ourselves differently in the market
  • Our site isn't converting, we're getting traffic but no leads
  • My boss told me to update the website (and I need it done right)
  • We need to migrate from WordPress to a more manageable CMS
  • We're launching new integrations and need better ways to showcase them
  • Our competitors' websites look more professional and convert better

Proven website process

01
Project foundations

Thorough research and scoping kicks everything off, including analytics review and a kick-off session that aligns our teams on project goals and timelines.

02
Strategy

Your website's foundation gets mapped out through keyword research and sitemap planning, creating an optimised structure that serves both users and search engines.

03
Wireframes

Detailed wireframes plan your site's layout and user flow, mapping out exactly how visitors will navigate and interact with your content.

04
Design

Your wireframes transform into compelling website designs that unleash your brand's full potential. Every page showcases your brand at its best while creating an irresistible path to conversion.

05
Development

Your designs get coded and built on HubSpot, creating a website that's not just stunning but incredibly easy for your team to edit and manage. Clean code, fast loading, and built for growth.

06
Launch

Training gets your team ready to manage the site, everything gets tested thoroughly, then launch happens with full support to ensure a smooth go-live.

07
Ongoing support

Keep your website performing at its peak with our optional support. We handle technical issues, monitor SEO, and keep you updated on platform changes.

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Platform and technology

Enterprise content management

We specialize in HubSpot website development, giving you enterprise-grade content management with the flexibility to edit content, update product features, publish integration announcements, and launch campaigns without developer assistance. Your marketing team controls the website completely.

Security & reliability

HubSpot CMS provides enterprise-level security, 99.99% uptime SLA, and robust infrastructure that ecommerce technology companies can depend on. Your website stays secure and available when customers need it, with automatic updates and monitoring that protect against threats.

Seamless integrations

We connect your website with CRM platforms like HubSpot, Salesforce, and other business systems through custom integrations and APIs. Whether it's syncing lead data, connecting to payment processors, integrating with analytics platforms, or building custom ecommerce functionality, we build the connections that make your website work harder.

Advanced functionality

Custom product configurators, integration directories, pricing calculators, and interactive demos that help prospects understand your platform's capabilities. We build sophisticated features that showcase technical functionality while maintaining fast performance and excellent user experience.

Speed & performance

Fast-loading, mobile-responsive websites optimized for Core Web Vitals and search engine performance. Modern architecture ensures your site loads quickly across all devices and connections, improving both user experience and search rankings for competitive ecommerce technology keywords.

Credentials

  • 100% in-house team (UK + US)
  • 15+ years' experience
  • Award-winning website agency
  • Trusted by ecommerce technology companies
  • Over 100 five-star reviews
  • Proven results across ecommerce technology

Awards & Recognition

  • CMS Advanced Implementation accreditation
  • Content Experience accreditation
  • Multiple industry awards
  • Top placements on curated galleries
  • Long-standing partner status
  • ISO 27001
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Why teams trust us

The team demonstrated high professionalism and responsiveness, consistently delivering quality outcomes throughout the project. The project was completed on schedule and within budget, reflecting commendable project management. Blend's expertise and meticulous attention to detail ensured the website was visually appealing and functionally robust, aligning seamlessly with our goals.

Dan Spring

Growth Manager at Viedoc

We absolutely enjoyed collaborating with Blend on to launch our new website! They not only met but exceeded our expectations within a tight timeline. Their dedication and effort truly went above and beyond, making the entire experience a joy. Highly recommend Blend - professional, friendly, passionate and great customer service.

Alisa Pritchard

VP of Marketing at Greyparrot

The team migrated our WordPress website in a way that gave me total front-end control of the content, enabling me to refresh the look and feel in a matter of days, prior to go-live. It is the most intuitive website migration I have ever seen; the team thought of everything at every stage to make it as streamlined and easy to use as possible.

Gemma Rogers

Marketing Manager at Aeromark

We partnered with Blend for our company rebrand and the development of a new website, and we couldn’t be more pleased with the results. The team at Blend demonstrated a strong understanding of our vision and translated it into a brand identity and website that truly reflects who we are and what we do.

Marc Nixon

Head of Marketing at Transpoco 

The quality of the background development has made it significantly easier for us to manage and edit ourselves going forward and is evidence of their experience building in HubSpot. 

Michael Harms

Marketing Manager at Equiem

Blend had an efficient process and impressive ability to bring our solution to life digitally.

David Taylor

Sales and Marketing Director at Supply Pilot

Read all reviews

Why choose Blend for your ecommerce technology website?

Ecommerce technology companies need websites that communicate complex platform capabilities while converting visitors into qualified leads. We understand the unique challenges of showcasing integrations, explaining technical features, supporting long sales cycles, and serving multiple audiences from developers to C-suite executives.

Our approach combines strategic thinking with conversion-focused design to create websites that work as hard as your platform does. We've helped technology companies achieve significant traffic increases, improve conversion rates, and generate more qualified leads through websites built on HubSpot CMS. 

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Frequently asked questions

Why is Blend the best choice for ecommerce technology companies?

We specialize in ecommerce technology websites that balance technical depth with conversion optimization. Unlike generalist agencies, we understand how to present complex platform capabilities, showcase integrations effectively, and serve multiple stakeholder types throughout B2B sales cycles.

Our ecommerce technology clients achieve measurable results. C.H.I. Overhead Doors saw a 35% increase in conversion rate and 26% more new customers. We build on HubSpot CMS, giving you complete control to manage content, update product features, and launch campaigns without developer dependency.

What results can I expect from a new ecommerce technology website?

Most ecommerce technology companies see significant improvements in traffic, lead quality, and conversion rates within the first six months. C.H.I. Overhead Doors achieved 140,000 additional sessions and a 35% conversion increase. Amazon Filters grew leads by 127% year-over-year.

Results depend on your starting point, market position, and post-launch marketing activities. We focus on conversion-optimized design, clear value propositions, and strategic content that attracts qualified prospects and guides them toward demo requests or trial sign-ups.

What makes a great ecommerce technology website?

Great ecommerce technology websites clearly explain complex platforms without overwhelming prospects. They showcase integrations, demonstrate ROI, provide proof through case studies, and guide multiple stakeholder types through conversion paths designed for their specific needs and concerns.

Technical depth matters, but clarity matters more. Your website should help developers understand implementation while helping executives understand business value. Fast performance, mobile responsiveness, easy content management, and strategic SEO are essential foundations.

What should I look for in a web design agency for ecommerce technology?

Look for agencies with proven B2B technology experience, measurable results, and expertise in your platform type. Check their portfolio for similar projects, ask about their process, and verify they understand ecommerce technology sales cycles and multiple stakeholder types.

Technical capability matters significantly. Your agency should understand HubSpot CMS development, custom integrations, conversion optimization, and SEO. They should also demonstrate strategic thinking about positioning, messaging, and how to differentiate your platform in a crowded market.

What platform should we use for our ecommerce technology website?

We recommend HubSpot Content Hub for ecommerce technology companies. It provides enterprise-grade security, excellent performance, intuitive content management, and seamless CRM integration. Your marketing team can update content, launch campaigns, and manage product information without developer assistance.

HubSpot scales with your business, integrates with your existing tools, and provides the flexibility needed for complex product presentations, integration directories, and conversion-optimized landing pages. The platform handles technical requirements while remaining accessible to non-technical team members.

How long does it take to build an ecommerce technology website?

Most ecommerce technology website projects take 12-16 weeks from kickoff to launch. This includes strategy, design, development, content creation, testing, and optimization. Complex projects with extensive integrations, custom functionality, or large content migrations may take 16-20 weeks.

Timeline depends on project scope, stakeholder availability, content readiness, and technical requirements. We work collaboratively throughout the process, with regular check-ins and milestone reviews to ensure the project stays on track and meets your launch deadlines.

Can you integrate with our payment processors and analytics platforms?

Yes, we build custom integrations connecting your website with payment processors, analytics platforms, CRM systems, marketing automation tools, and other business systems. Whether it's Stripe, Shopify, Google Analytics, or custom APIs, we create the technical connections that make your website work seamlessly with your existing technology stack.

Integration complexity varies based on your requirements and API availability. We handle technical implementation, testing, and documentation to ensure integrations work reliably and provide the data flow your marketing and sales teams need.