Website agency for industrial distributors

Blend creates high-performance websites that are easy to edit, scalable, and built to generate growth for industrial distributor brands.

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Most industrial distributor websites struggle with the same problems: outdated product catalogs, difficult navigation, and content management systems that require developer support for even minor updates. The best distributors fix what's broken.

Logistics provider Firstpoint Logistics migrated from WordPress to HubSpot, achieving improved performance and giving their team complete control to update content without technical help.

Common challenges facing industrial distributor companies

Industrial distributor companies face unique digital challenges that can limit growth and customer acquisition.

Here's what we help solve:

Can't edit or update the website easily

Product specifications change, inventory shifts, and pricing updates constantly. Your team shouldn't need to wait days for developers to make simple changes. When competitors update their catalogs instantly and you're stuck in a request queue, you lose sales to businesses that move faster.

Managing complex product catalogs

Industrial distributors often manage thousands of SKUs across multiple categories, manufacturers, and specifications. Legacy systems make it nearly impossible to keep product information current, add new lines, or help customers find the right components quickly. Poor search and filtering means lost sales and frustrated buyers.

Website isn't converting visitors into leads

You're getting traffic from search and industry directories, but visitors aren't requesting quotes or contacting sales. Your website shows products but doesn't guide technical buyers through decision criteria, compatibility requirements, or specification comparisons. The site looks like a catalog, not a sales tool.

Serving multiple buyer types

Industrial distributors sell to contractors, maintenance teams, engineers, and procurement departments. Each audience needs different information, searches differently, and makes decisions based on distinct criteria. A one-size-fits-all approach means nobody gets what they need.

Balancing technical depth with usability

Technical buyers need detailed specifications, certifications, compatibility charts, and application guides. But overwhelming visitors with data tables and PDF downloads creates a poor user experience. The challenge is presenting complex information in a way that helps rather than hinders the buying process.

Standing out in a commoditized market

When you distribute the same brands as competitors, differentiation becomes difficult. Price-focused websites attract price-focused buyers. You need to communicate value through expertise, service capabilities, inventory depth, and industry specialization without appearing generic.

Proven results in industrial distributors

We specialize in creating websites that deliver measurable business outcomes for industrial distributor companies. Our growth-driven approach combines strategic thinking, conversion-focused design, and technical excellence to generate real results.

Firstpoint Logistics achieved improved performance through HubSpot migration
  • WordPress to HubSpot migration for improved performance
  • Enhanced website editability for marketing team
  • Modern platform supporting logistics operations
Read the case study
Amazon Filters grew leads through website redesign and inbound strategy
  • 127% year-over-year increase in leads
  • Improved navigation for complex product catalog
  • Enhanced technical content for engineering buyers
Read the case study
Shawcity created platform for growth with new manufacturing website
  • Modern website showcasing industrial capabilities
  • Improved product presentation and navigation
  • Foundation for ongoing digital marketing
Read the case study

Website services for industrial distributor companies

We deliver end-to-end website solutions designed specifically for the industrial distributor sector's unique needs:

Website strategy

Research-driven approach to positioning multiple product lines, creating intuitive navigation for complex catalogs, and designing conversion paths that serve contractors, engineers, and procurement teams simultaneously. We analyze your audience segments, competitive landscape, and business objectives to build websites that drive qualified inquiries.

Branding & messaging

Differentiation strategy that moves beyond "we distribute these brands" to communicate your value through service capabilities, technical expertise, inventory depth, and industry specialization. Messaging frameworks that resonate with technical buyers while remaining accessible to various stakeholder types.

UX/UI design

User experience design optimized for product discovery, specification comparison, and technical research. Intuitive filtering systems, clear product hierarchies, and conversion-focused layouts that guide visitors from browsing to quote requests. Mobile-responsive designs that work equally well in the office or on the job site.

Website redesign

Complete website transformation that modernizes your digital presence while maintaining SEO value and preserving critical product data. Strategic approach to information architecture, navigation design, and content migration ensures your new site delivers immediate improvements in usability and conversion performance.

Website migration

Expert migration from legacy platforms to modern, manageable systems like HubSpot CMS. We handle complex product catalog transfers, maintain URL structures for SEO, and ensure all technical specifications, documents, and product relationships transfer correctly. Zero downtime, comprehensive testing, and full team training included.

Copywriting

Technical yet accessible content that helps buyers understand product applications, compatibility requirements, and specification differences. Category descriptions, product detail optimization, and persuasive conversion copy that balances technical accuracy with sales effectiveness.

CMS development

Custom development on HubSpot CMS that gives your team complete control over product information, pricing, inventory status, and promotional content. Advanced features include product filtering, specification tables, document libraries, quote request forms, and integration with your ERP or inventory management systems.

Integrations & CRM alignment

Seamless connections between your website, CRM, ERP, and inventory systems. Real-time product availability, automated quote routing to sales reps, lead scoring based on product interest, and closed-loop reporting that tracks which products and pages generate revenue. We build the infrastructure that makes your website a true sales tool.

Why industrial distributor companies come to us

Companies in industrial distribution typically come to us when they recognize their website is holding them back. Common triggers include:

  • Our website is outdated and doesn't reflect our product range
  • We can't edit product specifications or pricing without developer help
  • We need to rebrand to differentiate from competitors
  • Our catalog is impossible to navigate and customers can't find products
  • Our site isn't converting, we're getting traffic but no quote requests
  • My boss told me to update the website and I need it done right
  • We need to migrate from an outdated CMS to something manageable
  • We're adding new product lines and our current site can't scale

Proven website process

01
Project foundations

Thorough research and scoping kicks everything off, including analytics review and a kick-off session that aligns our teams on project goals and timelines.

02
Strategy

Your website's foundation gets mapped out through keyword research and sitemap planning, creating an optimised structure that serves both users and search engines.

03
Wireframes

Detailed wireframes plan your site's layout and user flow, mapping out exactly how visitors will navigate and interact with your content.

04
Design

Your wireframes transform into compelling website designs that unleash your brand's full potential. Every page showcases your brand at its best while creating an irresistible path to conversion.

05
Development

Your designs get coded and built on HubSpot, creating a website that's not just stunning but incredibly easy for your team to edit and manage. Clean code, fast loading, and built for growth.

06
Launch

Training gets your team ready to manage the site, everything gets tested thoroughly, then launch happens with full support to ensure a smooth go-live.

07
Ongoing support

Keep your website performing at its peak with our optional support. We handle technical issues, monitor SEO, and keep you updated on platform changes.

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Platform and technology

Enterprise content management

We specialize in HubSpot website development, giving you enterprise-grade content management with the flexibility to edit product specifications, update inventory status, add new product lines, and launch promotions without developer assistance. Your team maintains complete control over product catalogs and pricing.

Security & reliability

HubSpot CMS provides enterprise-level security, 99.99% uptime SLA, and robust infrastructure that industrial distributor companies can depend on. Your website stays secure and available when customers need it, whether they're researching at midnight or requesting urgent quotes during business hours.

Seamless integrations

We connect your website with CRM platforms like HubSpot, Salesforce, and other business systems through custom integrations and APIs. Whether it's syncing product data from your ERP, connecting to inventory management systems, integrating with shipping calculators, or routing quote requests to regional sales reps, we build the connections that make your website work harder.

Advanced product catalog management

HubDB technology enables sophisticated product catalog systems with real-time filtering, specification comparison, cross-referencing between compatible products, and dynamic content based on product categories. Manage thousands of SKUs efficiently while providing excellent user experience for technical buyers researching specific components.

Speed & performance

Fast-loading, mobile-responsive websites optimized for Core Web Vitals and search engine performance. Modern architecture ensures your site loads quickly even with extensive product catalogs, high-resolution product images, and detailed specification tables across all devices and connections.

Credentials

  • 100% in-house team (UK + US)
  • 15+ years' experience
  • Award-winning website agency
  • Trusted by industrial distributor companies
  • Over 100 five-star reviews
  • Proven results across industrial distributors

Awards & Recognition

  • CMS Advanced Implementation accreditation
  • Content Experience accreditation
  • Multiple industry awards
  • Top placements on curated galleries
  • Long-standing partner status
  • ISO 27001
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Why teams trust us

The team demonstrated high professionalism and responsiveness, consistently delivering quality outcomes throughout the project. The project was completed on schedule and within budget, reflecting commendable project management. Blend's expertise and meticulous attention to detail ensured the website was visually appealing and functionally robust, aligning seamlessly with our goals.

Dan Spring

Growth Manager at Viedoc

We absolutely enjoyed collaborating with Blend on to launch our new website! They not only met but exceeded our expectations within a tight timeline. Their dedication and effort truly went above and beyond, making the entire experience a joy. Highly recommend Blend - professional, friendly, passionate and great customer service.

Alisa Pritchard

VP of Marketing at Greyparrot

The team migrated our WordPress website in a way that gave me total front-end control of the content, enabling me to refresh the look and feel in a matter of days, prior to go-live. It is the most intuitive website migration I have ever seen; the team thought of everything at every stage to make it as streamlined and easy to use as possible.

Gemma Rogers

Marketing Manager at Aeromark

We partnered with Blend for our company rebrand and the development of a new website, and we couldn’t be more pleased with the results. The team at Blend demonstrated a strong understanding of our vision and translated it into a brand identity and website that truly reflects who we are and what we do.

Marc Nixon

Head of Marketing at Transpoco 

The quality of the background development has made it significantly easier for us to manage and edit ourselves going forward and is evidence of their experience building in HubSpot. 

Michael Harms

Marketing Manager at Equiem

Blend had an efficient process and impressive ability to bring our solution to life digitally.

David Taylor

Sales and Marketing Director at Supply Pilot

Read all reviews

Why choose Blend for your industrial distributor website?

Industrial distributors need websites that handle complex product catalogs while converting visitors into qualified leads. We understand the unique challenges of presenting thousands of SKUs, serving multiple buyer types from contractors to procurement teams, and differentiating your business in markets where everyone distributes similar brands.

Our approach combines strategic catalog architecture with conversion-focused design to create websites that work as sales tools, not just digital brochures. We build on HubSpot CMS, giving your team complete control to manage product information, update specifications, and launch promotions without waiting for developers. This means your website can move as fast as your business does.

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Frequently asked questions

Why is Blend the best choice for industrial distributor companies?

We specialize in websites for businesses with complex product catalogs and B2B sales cycles. Unlike generalist agencies, we understand how to structure product hierarchies, create intuitive filtering systems, and design conversion paths for technical buyers researching specific components.

Our industrial distributor clients achieve measurable results. Amazon Filters saw 127% lead growth year-over-year. Firstpoint Logistics gained complete control over their website after migrating to HubSpot CMS. We build platforms that give you complete control to manage thousands of SKUs without developer dependency.

What results can I expect from a new industrial distributor website?

Results vary by business, but our distributor clients typically see improvements in three areas: better product findability leading to increased quote requests, higher conversion rates from improved UX and clearer calls-to-action, and reduced internal workload because teams can update content themselves.

Amazon Filters achieved 127% lead growth year-over-year. Firstpoint Logistics dramatically improved their website performance and gave their marketing team full editing control. Most clients see meaningful improvements within the first quarter after launch.

What makes a great industrial distributor website?

Great distributor websites balance three priorities: they make product discovery intuitive through smart search and filtering, they present technical information clearly without overwhelming visitors, and they guide multiple buyer types toward conversion whether that's requesting quotes, downloading specifications, or contacting sales.

The best sites also give internal teams control to update product information, pricing, and availability in real-time. This flexibility means your digital presence can keep pace with inventory changes and new product additions.

What should I look for in a web design agency for industrial distributors?

Look for proven experience with complex product catalogs and B2B sales processes. Ask about their approach to information architecture for thousands of SKUs, how they handle technical specifications while maintaining usability, and whether they understand the different needs of contractors versus engineers versus procurement departments.

Also evaluate their platform expertise. Agencies specializing in modern CMS platforms like HubSpot can build sites that your team can actually manage, rather than systems requiring constant developer support.

What platform should we use for our industrial distributor website?

We recommend HubSpot CMS for most industrial distributors. It provides enterprise-grade security and performance while giving your team complete control over product content, specifications, and pricing. The integrated CRM means quote requests automatically flow to sales teams with full context about what products prospects viewed.

HubSpot's HubDB technology supports sophisticated product catalog features including real-time filtering, specification comparison, and dynamic content based on product categories. This makes managing thousands of SKUs practical without custom development.

How long does it take to build an industrial distributor website?

Most distributor websites take 12-16 weeks from kickoff to launch. The timeline depends on product catalog complexity, number of SKUs being migrated, custom integration requirements, and content development needs. Sites with thousands of products and ERP integrations typically need more time than simpler catalogs.

We work in structured phases: strategy and architecture (3 weeks), design and approval (3-4 weeks), development including catalog setup (5-7 weeks), and testing with content migration (2-3 weeks). Throughout the project, you'll have regular check-ins and opportunities to provide feedback.