Website agency for insurance companies

Blend creates high-performance websites that are easy to edit, scalable, and built to generate growth for insurance brands.

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Most insurance websites fail at the basics: they're difficult to update, impossible to navigate, and don't convert visitors into qualified leads. The best insurance companies fix what's broken.

Motor insurance company Inshur transformed their digital identity with brand elevation and website redesign, creating a platform that reflects their innovative approach to insurance technology.

Common challenges facing insurance companies

Insurance companies face unique digital challenges that can limit growth and customer acquisition.

Here's what we help solve:

Can't edit or update the website easily

Simple updates like changing policy information, publishing new content, or updating product details require developer involvement. You wait days or weeks for minor changes, and your information falls out of date while competitors move faster.

Website isn't converting visitors into qualified leads

Your site receives traffic, but visitors don't request quotes, download resources, or contact your team. Poor user experience, unclear messaging, or weak calls-to-action mean potential customers leave without taking action.

Balancing regulatory compliance with user experience

Insurance websites must communicate complex policy information clearly while meeting strict regulatory requirements. Technical jargon and legal language can overwhelm potential customers, making it difficult to create engaging experiences that also satisfy compliance needs.

Showcasing different insurance products clearly

You offer multiple insurance lines—commercial, personal, specialty—but your website doesn't help visitors find the right product quickly. Poor navigation and unclear product differentiation lead to confusion and lost opportunities.

Supporting long decision cycles

Insurance purchases involve research, comparison, and consideration. Your website needs to nurture prospects through multiple touchpoints, providing the right information at each stage without overwhelming them.

Demonstrating trust and credibility

In an industry built on trust, your website must convey stability, expertise, and reliability. Outdated design, slow loading times, or poor mobile experience undermine confidence before prospects even speak with your team.

Proven results in insurance

We specialize in creating websites that deliver measurable business outcomes for insurance companies. Our growth-driven approach combines strategic thinking, conversion-focused design, and technical excellence to generate real results.

Inshur achieved brand elevation and digital transformation
  • Brand transformation that positioned them as innovative insurance technology leaders
  • Complete website redesign on HubSpot Content Hub
  • Enhanced user experience that reflects their digital-first approach
Read the case study
Allica Bank achieved exceptional growth support
  • New website supported unparalleled business growth
  • Enhanced digital presence for financial services
  • Improved user experience and conversion optimization
Read the case study
Cass Information Systems achieved comprehensive digital transformation
  • Complete brand and website redesign
  • New digital platform built for growth
  • Integrated strategy across brand, website, and inbound marketing
Read the case study

Website services for insurance companies

We deliver end-to-end website solutions designed specifically for the insurance sector's unique needs:

Website strategy

Research-driven approach to positioning, messaging, and user journeys that convert browsers into qualified leads. We map customer decision cycles and create content strategies that address questions at each stage of the insurance buying process.

Branding & messaging

Clear, confident brand identity that communicates trust and expertise. We help insurance companies articulate their value proposition in language that resonates with policyholders, not just industry insiders.

UX/UI design

Intuitive navigation and user-focused design that simplifies complex insurance products. We create experiences that help visitors find the right coverage quickly, understand their options clearly, and take action confidently.

Website redesign

Comprehensive website transformation that modernizes your digital presence while preserving brand equity. We migrate content, improve information architecture, and create conversion-optimized experiences that reflect current market positioning.

Website migration

Seamless platform transitions from WordPress, Drupal, or legacy CMS to modern, manageable systems. We ensure zero data loss, maintain SEO value, and improve editing capabilities for your team.

Copywriting

Clear, compelling content that explains insurance products in plain English. We translate policy details, regulatory requirements, and technical features into benefits-focused messaging that connects with your audience.

CMS development

Enterprise-grade HubSpot CMS implementation that gives your team complete control. Update policy information, publish rate changes, launch new products, and manage multi-state content without developer dependency.

Integrations & CRM alignment

Connect your website with policy management systems, CRM platforms, and business intelligence tools. We build custom integrations that sync lead data, automate quote requests, and connect marketing with sales and underwriting teams.

Why insurance companies come to us

Companies in insurance typically come to us when they recognize their website is holding them back. Common triggers include:

  • Our website is outdated and doesn't reflect our capabilities as a modern insurer
  • We can't edit the website easily or update policy information and rates
  • We need to rebrand to position ourselves differently in the market
  • Our site isn't converting, we're getting traffic but no quote requests
  • My boss told me to update the website (and I need it done right)
  • We need to migrate from WordPress to a more manageable CMS like HubSpot
  • We're launching new insurance products and need better product showcase capabilities
  • Our website doesn't support our multi-state or multi-product complexity

Proven website process

01
Project foundations

Thorough research and scoping kicks everything off, including analytics review and a kick-off session that aligns our teams on project goals and timelines.

02
Strategy

Your website's foundation gets mapped out through keyword research and sitemap planning, creating an optimised structure that serves both users and search engines.

03
Wireframes

Detailed wireframes plan your site's layout and user flow, mapping out exactly how visitors will navigate and interact with your content.

04
Design

Your wireframes transform into compelling website designs that unleash your brand's full potential. Every page showcases your brand at its best while creating an irresistible path to conversion.

05
Development

Your designs get coded and built on HubSpot, creating a website that's not just stunning but incredibly easy for your team to edit and manage. Clean code, fast loading, and built for growth.

06
Launch

Training gets your team ready to manage the site, everything gets tested thoroughly, then launch happens with full support to ensure a smooth go-live.

07
Ongoing support

Keep your website performing at its peak with our optional support. We handle technical issues, monitor SEO, and keep you updated on platform changes.

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Platform and technology

Enterprise content management

We specialize in HubSpot website development, giving you enterprise-grade content management with the flexibility to edit content, update policy information and rates, and launch campaigns without developer assistance.

Security & reliability

HubSpot CMS provides enterprise-level security, 99.99% uptime SLA, and robust infrastructure that insurance companies can depend on. Your website stays secure and available when customers need it, meeting the high-availability requirements of financial services.

Seamless integrations

We connect your website with CRM platforms like HubSpot, Salesforce, and other business systems through custom integrations and APIs. Whether it's syncing lead data with policy management systems, connecting to rating engines, or integrating with your existing underwriting tools, we build the connections that make your website work harder.

Speed & performance

Fast-loading, mobile-responsive websites optimized for Core Web Vitals and search engine performance. Modern architecture ensures your site loads quickly across all devices and connections, crucial for insurance shoppers comparing quotes on mobile devices.

Credentials

  • 100% in-house team (UK + US)
  • 15+ years' experience
  • Award-winning website agency
  • Trusted by insurance companies
  • Over 100 five-star reviews
  • Proven results across insurance

Awards & Recognition

  • CMS Advanced Implementation accreditation
  • Content Experience accreditation
  • Multiple industry awards
  • Top placements on HubSpot Inspire Gallery
  • Long-standing HubSpot partner
  • ISO 27001
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Why teams trust us

The team demonstrated high professionalism and responsiveness, consistently delivering quality outcomes throughout the project. The project was completed on schedule and within budget, reflecting commendable project management. Blend's expertise and meticulous attention to detail ensured the website was visually appealing and functionally robust, aligning seamlessly with our goals.

Dan Spring

Growth Manager at Viedoc

We absolutely enjoyed collaborating with Blend on to launch our new website! They not only met but exceeded our expectations within a tight timeline. Their dedication and effort truly went above and beyond, making the entire experience a joy. Highly recommend Blend - professional, friendly, passionate and great customer service.

Alisa Pritchard

VP of Marketing at Greyparrot

The team migrated our WordPress website in a way that gave me total front-end control of the content, enabling me to refresh the look and feel in a matter of days, prior to go-live. It is the most intuitive website migration I have ever seen; the team thought of everything at every stage to make it as streamlined and easy to use as possible.

Gemma Rogers

Marketing Manager at Aeromark

We partnered with Blend for our company rebrand and the development of a new website, and we couldn’t be more pleased with the results. The team at Blend demonstrated a strong understanding of our vision and translated it into a brand identity and website that truly reflects who we are and what we do.

Marc Nixon

Head of Marketing at Transpoco 

The quality of the background development has made it significantly easier for us to manage and edit ourselves going forward and is evidence of their experience building in HubSpot. 

Michael Harms

Marketing Manager at Equiem

Blend had an efficient process and impressive ability to bring our solution to life digitally.

David Taylor

Sales and Marketing Director at Supply Pilot

Read all reviews

Why choose Blend for your insurance website?

Insurance companies need websites that build trust while converting visitors into qualified leads. We understand the unique challenges of communicating complex products, meeting regulatory requirements, and serving diverse audiences from individual policyholders to commercial accounts.

Our approach combines strategic thinking with conversion-focused design to create websites that work as hard as your underwriting team. 

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Frequently asked questions

Why is Blend the best choice for insurance companies?

We specialize in insurance websites that balance regulatory compliance with conversion optimization. Unlike generalist agencies, we understand how to present complex policy information, serve multiple audience segments, and support lengthy decision cycles typical in insurance purchases.

Our financial services clients achieve measurable results. Inshur transformed their digital identity with brand elevation and website redesign. We build on HubSpot CMS, giving you complete control to manage content, update rates, and launch products without developer dependency.

What results can I expect from a new insurance website?

Insurance companies typically see improvements in quote requests, lead quality, and conversion rates. Allica Bank's new website supported unparalleled growth, while Cass Information Systems gained a complete digital platform built for expansion.

Results vary based on your starting point and market position, but most clients see measurable improvements within the first quarter. We focus on conversion optimization, user experience, and clear product presentation that drives qualified leads.

What makes a great insurance website?

Great insurance websites make complex products understandable, build trust through professional design, and convert visitors at every stage of the decision cycle. They balance regulatory requirements with user experience, provide clear pathways to quotes or applications, and work flawlessly on mobile devices.

Technical excellence matters too: fast loading times, easy content management, and seamless integrations with your policy management and CRM systems. Your team should update rates, publish content, and launch campaigns without developer assistance.

What should I look for in a web design agency for insurance?

Look for proven experience with financial services and insurance specifically. The agency should understand regulatory compliance, complex product structures, and the long sales cycles typical in insurance. Ask to see relevant case studies and measurable results.

Technical expertise matters: ask about CMS capabilities, integration experience with insurance systems, and their approach to content management. You want an agency that delivers beautiful design alongside strategic thinking and conversion optimization.

What platform should we use for our insurance website?

We recommend HubSpot Content Hub for insurance companies. It provides enterprise-grade security, 99.99% uptime SLA, and intuitive content management that lets your team update policy information without developer help. HubSpot's integrated marketing tools support lead generation and nurturing throughout long sales cycles.

HubSpot offers robust compliance features, multi-site management for different states or product lines, and powerful CRM integration. It's trusted by financial services companies globally and backed by comprehensive support.

How long does it take to build an insurance website?

Most insurance website projects take 12-16 weeks from kickoff to launch. This includes strategy, design, development, content migration, testing, and regulatory review. Projects with extensive integrations, multiple product lines, or complex compliance requirements may take longer.

Timeline depends on your readiness too. Having content prepared, stakeholders available for reviews, and clear approval processes helps maintain momentum. We provide detailed project plans with milestones and deliverables at the start.

Can you integrate with our policy management system?

Yes. We've built custom integrations with major policy management systems, rating engines, and insurance-specific platforms. Whether you need quote requests to flow into your underwriting system, policy data to populate website content, or lead information to sync with your CRM, we can build those connections.

We use APIs, webhooks, and middleware to create reliable integrations that automate data flow between your website and business systems. This eliminates manual data entry and ensures your marketing and sales teams work from the same information.

How much does an insurance website cost?

Insurance website projects typically range from £40,000 to £150,000+ depending on scope, complexity, and requirements. A straightforward website redesign on HubSpot CMS sits at the lower end, while comprehensive projects involving multiple product lines, custom integrations, and extensive compliance requirements cost more.

Budget factors include the number of pages, custom functionality, integrations with policy management systems, content migration complexity, and ongoing support needs. We provide detailed proposals with transparent pricing after understanding your specific requirements.