Website agency for life sciences companies

Blend creates high-performance websites that are easy to edit, scalable, and built to generate growth for life sciences brands.

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Most life sciences websites struggle to communicate complex science whilst maintaining commercial clarity for diverse stakeholders. The best biotech companies fix what's broken.

Life science software company Labguru achieved a 19% increase in website sessions and 132% increase in demo requests year-over-year with a new website built on HubSpot CMS.

Common challenges facing life sciences companies

Life sciences companies face unique digital challenges that can limit growth and customer acquisition.

Here's what we help solve:

Can't edit or update the website easily

Simple updates like publishing research findings, updating product specifications, or adding new scientific content require developer involvement. You wait days or weeks for minor changes, and your information falls out of date whilst competitors move faster.

Balancing technical credibility with commercial clarity

Your website must communicate rigorous science to researchers whilst remaining accessible to procurement teams, investors, and business decision-makers. Getting this balance wrong means alienating critical audience segments.

Website isn't converting visitors into leads

You're attracting quality traffic from researchers and potential customers, but they're not requesting demos, downloading resources, or engaging with your sales team. Your conversion paths don't account for lengthy evaluation cycles typical in life sciences.

Showcasing complex products and services clearly

Laboratory equipment, research software, or biotech services involve intricate specifications and applications. Your website struggles to present this complexity without overwhelming visitors or oversimplifying your capabilities.

Supporting long, multi-stakeholder sales cycles

Life sciences purchases involve researchers, lab managers, procurement teams, compliance officers, and executives. Your website needs to serve each stakeholder group with relevant content throughout extended evaluation periods.

Standing out in a crowded research market

With thousands of life sciences companies competing for attention, your website must differentiate your science, technology, and value proposition clearly enough to cut through the noise.

Proven results in life sciences

We specialize in creating websites that deliver measurable business outcomes for life sciences companies. Our growth-driven approach combines strategic thinking, conversion-focused design, and technical excellence to generate real results.

Labguru achieved exceptional growth through strategic website redesign
  • 19% increase in website sessions year-over-year
  • 132% increase in demo requests year-over-year
  • Scalable, SEO-optimised website on HubSpot Content Hub
Read the case study
Viedoc doubled conversion rates with conversion-focused design
  • 100% increase in new user to MQL conversion rate (0.7% → 1.4%)
  • 14% increase in demo requests within the first quarter
  • User-friendly, visually strong site with integrated analytics
Read the case study
Biocair grew qualified leads significantly with new website
  • 152% growth in qualified leads
  • New website designed for life science sector
  • Strategic approach to conversion optimization
Read the case study

Website services for life sciences companies

We deliver end-to-end website solutions designed specifically for the life sciences sector's unique needs:

Website strategy

Research-driven approach to positioning, messaging, and user journeys that convert scientific browsers into qualified leads across multiple audience segments including researchers, lab managers, and procurement teams.

Branding & messaging

Brand development that balances scientific credibility with commercial clarity, creating messaging frameworks that resonate with technical audiences whilst remaining accessible to business stakeholders and investors.

UX/UI design

User experience design that guides diverse stakeholders through complex information architecture, from detailed product specifications for researchers to ROI calculators for procurement teams, ensuring intuitive navigation across all user types.

Website redesign

Complete website transformation that modernises your digital presence whilst preserving scientific authority, improving conversion paths, and creating scalable systems for publishing research, case studies, and technical content.

Website migration

Seamless platform migration from WordPress, Drupal, or legacy systems to HubSpot CMS, maintaining scientific content integrity, preserving SEO value, and improving editorial control for your team.

Copywriting

Scientific copywriting that translates complex research, methodologies, and technical specifications into clear, compelling content that maintains credibility whilst driving commercial outcomes.

CMS development

HubSpot CMS development optimised for life sciences content including research publications, product specifications, application notes, and regulatory documentation.

Integrations & CRM alignment

Custom integrations connecting your website with CRM platforms, laboratory information management systems (LIMS), scientific databases, and business tools, creating seamless data flow between your digital presence and operational systems.

Why life sciences companies come to us

Companies in life sciences typically come to us when they recognize their website is holding them back. Common triggers include:

  • Our website is outdated and doesn't reflect our scientific capabilities
  • We can't edit the website easily or update research findings and product data
  • We need to rebrand to position ourselves differently in the market
  • Our site isn't converting, we're getting traffic but no demo requests
  • My boss told me to update the website (and I need it done right)
  • We need to migrate from WordPress to a more manageable CMS
  • Our website doesn't communicate complex science clearly to diverse audiences
  • We're struggling to support long sales cycles with multiple stakeholder types

Proven website process

01
Project foundations

Thorough research and scoping kicks everything off, including analytics review and a kick-off session that aligns our teams on project goals and timelines.

02
Strategy

Your website's foundation gets mapped out through keyword research and sitemap planning, creating an optimised structure that serves both users and search engines.

03
Wireframes

Detailed wireframes plan your site's layout and user flow, mapping out exactly how visitors will navigate and interact with your content.

04
Design

Your wireframes transform into compelling website designs that unleash your brand's full potential. Every page showcases your brand at its best while creating an irresistible path to conversion.

05
Development

Your designs get coded and built on HubSpot, creating a website that's not just stunning but incredibly easy for your team to edit and manage. Clean code, fast loading, and built for growth.

06
Launch

Training gets your team ready to manage the site, everything gets tested thoroughly, then launch happens with full support to ensure a smooth go-live.

07
Ongoing support

Keep your website performing at its peak with our optional support. We handle technical issues, monitor SEO, and keep you updated on platform changes.

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Platform and technology

Enterprise content management

We specialize in HubSpot website development, giving you enterprise-grade content management with the flexibility to edit content, update research publications and product specifications, and launch campaigns without developer assistance.

Security & reliability

HubSpot CMS provides enterprise-level security, 99.99% uptime SLA, and robust infrastructure that life sciences companies can depend on. Your website stays secure and available when researchers and customers need it.

Seamless integrations

We connect your website with CRM platforms like HubSpot, Salesforce, and other business systems through custom integrations and APIs. Whether it's syncing lead data, connecting to laboratory information management systems (LIMS), integrating with scientific databases, or linking to your existing tools, we build the connections that make your website work harder.

Advanced content organization

Sophisticated content architecture and filtering systems that help visitors navigate complex product catalogues, research libraries, and technical documentation, ensuring researchers and decision-makers find relevant information quickly.

Speed & performance

Fast-loading, mobile-responsive websites optimised for Core Web Vitals and search engine performance. Modern architecture ensures your site loads quickly across all devices and connections, critical for international researchers accessing your content.

Credentials

  • 100% in-house team (UK + US)
  • 15+ years' experience
  • Award-winning website agency
  • Trusted by life sciences companies
  • Over 100 five-star reviews
  • Proven results across life sciences

Awards & Recognition

  • CMS Advanced Implementation accreditation
  • Content Experience accreditation
  • Multiple industry awards
  • Top placements on curated galleries
  • Long-standing partner status
  • ISO 27001
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Why teams trust us

The team demonstrated high professionalism and responsiveness, consistently delivering quality outcomes throughout the project. The project was completed on schedule and within budget, reflecting commendable project management. Blend's expertise and meticulous attention to detail ensured the website was visually appealing and functionally robust, aligning seamlessly with our goals.

Dan Spring

Growth Manager at Viedoc

We absolutely enjoyed collaborating with Blend on to launch our new website! They not only met but exceeded our expectations within a tight timeline. Their dedication and effort truly went above and beyond, making the entire experience a joy. Highly recommend Blend - professional, friendly, passionate and great customer service.

Alisa Pritchard

VP of Marketing at Greyparrot

The team migrated our WordPress website in a way that gave me total front-end control of the content, enabling me to refresh the look and feel in a matter of days, prior to go-live. It is the most intuitive website migration I have ever seen; the team thought of everything at every stage to make it as streamlined and easy to use as possible.

Gemma Rogers

Marketing Manager at Aeromark

We partnered with Blend for our company rebrand and the development of a new website, and we couldn’t be more pleased with the results. The team at Blend demonstrated a strong understanding of our vision and translated it into a brand identity and website that truly reflects who we are and what we do.

Marc Nixon

Head of Marketing at Transpoco 

The quality of the background development has made it significantly easier for us to manage and edit ourselves going forward and is evidence of their experience building in HubSpot. 

Michael Harms

Marketing Manager at Equiem

Blend had an efficient process and impressive ability to bring our solution to life digitally.

David Taylor

Sales and Marketing Director at Supply Pilot

Read all reviews

Why choose Blend for your life sciences website?

Life sciences companies need websites that communicate complex science whilst converting visitors into qualified leads. We understand the unique challenges of balancing technical credibility with commercial clarity, supporting lengthy evaluation cycles, and serving multiple stakeholder types from researchers to procurement teams.

Our approach combines deep understanding of scientific audiences with conversion-focused design to create websites that establish authority whilst driving measurable business outcomes. Whether you're a laboratory equipment manufacturer, research software platform, or biotech services provider, we build websites that work as hard as your science does.

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Frequently asked questions

Why is Blend the best choice for life sciences companies?

We specialize in life sciences websites that balance technical depth with conversion optimization. Unlike generalist agencies, we understand how to present complex scientific information, serve multiple stakeholder types from researchers to procurement teams, and support lengthy B2B sales cycles typical in the sector.

Our life sciences clients achieve measurable results. Labguru saw a 132% increase in demo requests, whilst Viedoc doubled their conversion rate. We build on HubSpot CMS, giving you complete control to manage scientific content, research publications, and product specifications without developer dependency.

What results can I expect from a new life sciences website?

Life sciences clients typically see significant improvements in lead generation and conversion metrics. Labguru achieved a 132% increase in demo requests, Viedoc doubled their new user to MQL conversion rate, and Biocair grew qualified leads by 152%.

Beyond metrics, expect improved ability to communicate complex science clearly, better support for multi-stakeholder sales cycles, and complete editorial control over research publications and technical content. Results depend on your starting point, market position, and how well you execute post-launch.

What makes a great life sciences website?

A great life sciences website balances technical credibility with commercial clarity. It serves diverse audiences — researchers need detailed specifications, lab managers want practical applications, procurement teams seek ROI evidence, and executives require strategic value propositions.

Successful life sciences websites feature clear information architecture that guides each stakeholder type, conversion paths designed for long evaluation cycles, easy-to-update systems for publishing research and product updates, and seamless integration with CRM and laboratory systems.

What should I look for in a web design agency for life sciences?

Look for agencies with proven life sciences experience who understand your unique challenges. Review their portfolio for similar complexity — can they present technical information clearly whilst maintaining scientific credibility? Do their case studies show measurable results, not just aesthetic improvements?

Essential capabilities include HubSpot CMS expertise for editorial control, experience with scientific content organization, understanding of multi-stakeholder B2B sales cycles, and ability to integrate with laboratory systems and scientific databases. Ask for specific examples and documented results from life sciences clients.

What platform should we use for our life sciences website?

We recommend HubSpot CMS for most life sciences companies. It provides enterprise-grade security and reliability whilst giving your team complete editorial control over research publications, product specifications, and technical content without developer assistance.

HubSpot CMS integrates seamlessly with CRM for lead tracking and nurturing, supports sophisticated content organization for complex product catalogues, and scales as you grow. The platform handles everything from simple updates to complex integrations with laboratory information management systems.

How long does it take to build a life sciences website?

Most life sciences website projects take 12-16 weeks from kickoff to launch, though timeline varies based on scope and complexity. A straightforward redesign might complete in 10-12 weeks, whilst projects involving extensive integrations, complex product catalogues, or significant content migration may require 16-20 weeks.

Critical factors affecting timeline include content preparation, stakeholder review cycles, integration requirements with laboratory systems, and migration complexity from legacy platforms.