Website agency for pharmaceutical companies

Blend creates high-performance websites that are easy to edit, scalable, and built to generate growth for pharmaceutical brands.

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Most pharmaceutical websites fail to balance regulatory compliance with user experience: they're locked down, difficult to update, and don't convert qualified prospects into leads. The best pharmaceutical companies build digital experiences that work within compliance frameworks whilst driving growth.

Life science software platform Labguru achieved a 132% increase in demo requests year-over-year and 19% increase in website sessions with a new website built on HubSpot CMS.

Common challenges facing pharmaceutical companies

Pharmaceutical companies face unique digital challenges that can limit growth and customer acquisition.

Here's what we help solve:

Can't edit or update the website easily

Simple updates like publishing clinical trial results, updating product information, or adding new research require developer involvement. You wait days or weeks for minor changes, whilst your information falls out of date and competitors move faster with agile content management.

Balancing creativity with regulatory clarity

Pharmaceutical websites must communicate complex science whilst maintaining strict regulatory compliance. You need to explain mechanism of action, clinical outcomes, and safety data in ways that engage multiple stakeholders without overwhelming them or violating compliance requirements.

Supporting complex multi-stakeholder journeys

Your website serves healthcare professionals, researchers, patients, investors, and regulatory bodies simultaneously. Each audience needs different information depth, clinical detail, and engagement pathways, requiring sophisticated content architecture and navigation.

Showcasing pipeline and clinical data clearly

Communicating drug development pipelines, clinical trial results, and therapeutic areas requires clear data visualization and structured presentation. Static PDFs and dense text fail to engage sophisticated audiences who expect interactive, accessible scientific information.

Website isn't converting visitors into leads

You're getting traffic from conferences, publications, and search, but visitors aren't requesting information, scheduling meetings, or engaging with your sales team. Poor conversion architecture means qualified prospects leave without taking action.

Standing out in competitive therapeutic areas

Differentiation in crowded therapeutic categories requires more than clinical data. Your website must articulate unique mechanisms, patient outcomes, and scientific innovation in ways that resonate with prescribers, researchers, and key opinion leaders.

Proven results in pharmaceutical

We specialize in creating websites that deliver measurable business outcomes for pharmaceutical companies. Our growth-driven approach combines strategic thinking, conversion-focused design, and technical excellence to generate real results.

Labguru achieved significant growth with SEO-optimized website
  • 19% increase in website sessions year-over-year
  • 132% increase in demo requests year-over-year
  • Scalable, SEO-optimized platform on HubSpot Content Hub
Read the case study
Viedoc doubled conversion rates with strategic redesign
  • 100% increase in new user to MQL conversion rate (0.7% → 1.4%)
  • 14% increase in demo requests within the first quarter
  • Scalable platform for long-term demand generation
Read the case study
Biocair grew qualified leads significantly
  • 152% increase in qualified leads
  • New website design and strategy
  • Improved user experience and conversion paths
Read the case study

Website services for pharmaceutical companies

We deliver end-to-end website solutions designed specifically for the pharmaceutical sector's unique needs:

Website strategy

Research-driven approach to positioning, messaging, and user journeys that convert healthcare professionals, researchers, and institutional buyers across multiple stakeholder groups whilst maintaining regulatory compliance.

Branding & messaging

Strategic brand positioning that articulates scientific innovation, therapeutic differentiation, and clinical value in ways that resonate with prescribers, payers, and patients whilst adhering to pharmaceutical marketing guidelines.

UX/UI design

Intuitive interface design that serves multiple audiences simultaneously — from healthcare professionals seeking clinical data to patients researching treatment options — with clear information architecture and accessible scientific content presentation.

Website redesign

Comprehensive website transformation that modernizes outdated platforms, improves conversion architecture, and creates flexible content management for clinical updates, pipeline announcements, and regulatory disclosures.

Website migration

Strategic migration from legacy platforms to modern CMS solutions like HubSpot Content Hub, preserving critical scientific content, regulatory documentation, and SEO equity whilst enabling easier content management.

Copywriting

Clear, compliant copy that explains complex mechanisms of action, clinical outcomes, and safety profiles in accessible language for diverse audiences whilst maintaining scientific accuracy and regulatory requirements.

CMS development

Custom HubSpot CMS development that enables your team to update clinical data, publish research findings, and manage regulatory content without developer dependency, with approval workflows for compliance review.

Integrations & CRM alignment

Seamless connections between your website and CRM platforms like HubSpot, Salesforce, and Veeva for healthcare professional engagement tracking, sample request management, and medical information inquiry routing.

Why pharmaceutical companies come to us

Companies in pharmaceutical typically come to us when they recognize their website is holding them back. Common triggers include:

  • Our website is outdated and doesn't reflect our pipeline or scientific innovation
  • We can't edit the website easily or update clinical data and trial results
  • We need to rebrand to position ourselves differently in therapeutic areas
  • Our site isn't converting, we're getting traffic but no qualified inquiries
  • My boss told me to update the website (and I need it done right)
  • We need to migrate from legacy platforms to a more manageable CMS
  • We're launching new products and need better digital infrastructure
  • We need to serve multiple audiences with different content requirements

Proven website process

01
Project foundations

Thorough research and scoping kicks everything off, including analytics review and a kick-off session that aligns our teams on project goals and timelines.

02
Strategy

Your website's foundation gets mapped out through keyword research and sitemap planning, creating an optimised structure that serves both users and search engines.

03
Wireframes

Detailed wireframes plan your site's layout and user flow, mapping out exactly how visitors will navigate and interact with your content.

04
Design

Your wireframes transform into compelling website designs that unleash your brand's full potential. Every page showcases your brand at its best while creating an irresistible path to conversion.

05
Development

Your designs get coded and built on HubSpot, creating a website that's not just stunning but incredibly easy for your team to edit and manage. Clean code, fast loading, and built for growth.

06
Launch

Training gets your team ready to manage the site, everything gets tested thoroughly, then launch happens with full support to ensure a smooth go-live.

07
Ongoing support

Keep your website performing at its peak with our optional support. We handle technical issues, monitor SEO, and keep you updated on platform changes.

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Platform and technology

Enterprise content management

We specialize in HubSpot website development, giving you enterprise-grade content management with the flexibility to edit content, update clinical trial results and pipeline data, and launch therapeutic area campaigns without developer assistance.

Security & reliability

HubSpot CMS provides enterprise-level security, 99.99% uptime SLA, and robust infrastructure that pharmaceutical companies can depend on. Your website stays secure and available when healthcare professionals, researchers, and patients need it.

Seamless integrations

We connect your website with CRM platforms like HubSpot, Salesforce, and Veeva through custom integrations and APIs. Whether it's syncing healthcare professional data, connecting to medical information systems, or integrating with your existing clinical trial databases, we build the connections that make your website work harder.

Compliance-friendly workflows

Content approval workflows and version control ensure regulatory review and compliance sign-off before publication. Structure your content management to align with MLR processes, promotional review requirements, and regulatory documentation standards.

Speed & performance

Fast-loading, mobile-responsive websites optimized for Core Web Vitals and search engine performance. Modern architecture ensures your site loads quickly across all devices and connections, critical for healthcare professionals accessing information between patient consultations.

Credentials

  • 100% in-house team (UK + US)
  • 15+ years' experience
  • Award-winning website agency
  • Trusted by pharmaceutical companies
  • Over 100 five-star reviews
  • Proven results across pharmaceutical

Awards & Recognition

  • CMS Advanced Implementation accreditation
  • Content Experience accreditation
  • Multiple industry awards
  • Top placements on curated galleries
  • Long-standing partner status
  • ISO 27001
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Why teams trust us

The team demonstrated high professionalism and responsiveness, consistently delivering quality outcomes throughout the project. The project was completed on schedule and within budget, reflecting commendable project management. Blend's expertise and meticulous attention to detail ensured the website was visually appealing and functionally robust, aligning seamlessly with our goals.

Dan Spring

Growth Manager at Viedoc

We absolutely enjoyed collaborating with Blend on to launch our new website! They not only met but exceeded our expectations within a tight timeline. Their dedication and effort truly went above and beyond, making the entire experience a joy. Highly recommend Blend - professional, friendly, passionate and great customer service.

Alisa Pritchard

VP of Marketing at Greyparrot

The team migrated our WordPress website in a way that gave me total front-end control of the content, enabling me to refresh the look and feel in a matter of days, prior to go-live. It is the most intuitive website migration I have ever seen; the team thought of everything at every stage to make it as streamlined and easy to use as possible.

Gemma Rogers

Marketing Manager at Aeromark

We partnered with Blend for our company rebrand and the development of a new website, and we couldn’t be more pleased with the results. The team at Blend demonstrated a strong understanding of our vision and translated it into a brand identity and website that truly reflects who we are and what we do.

Marc Nixon

Head of Marketing at Transpoco 

The quality of the background development has made it significantly easier for us to manage and edit ourselves going forward and is evidence of their experience building in HubSpot. 

Michael Harms

Marketing Manager at Equiem

Blend had an efficient process and impressive ability to bring our solution to life digitally.

David Taylor

Sales and Marketing Director at Supply Pilot

Read all reviews

Why choose Blend for your pharmaceutical website?

Pharmaceutical companies need websites that communicate scientific rigor whilst converting healthcare professionals, researchers, and institutional buyers into qualified leads. We understand the unique challenges of presenting complex clinical data, maintaining regulatory compliance, and serving multiple sophisticated audiences from prescribers to key opinion leaders.

Our approach combines strategic thinking with conversion-focused design to create websites that work within compliance frameworks whilst driving measurable business outcomes. Unlike generalist agencies, we've built websites for life science and pharmaceutical clients that balance technical accuracy with commercial effectiveness, delivering platforms that research teams trust and marketing teams rely on for pipeline growth.

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Frequently asked questions

Why is Blend the best choice for pharmaceutical companies?

We specialize in pharmaceutical websites that balance regulatory compliance with conversion optimization. Unlike generalist agencies, we understand how to present complex clinical data, serve multiple stakeholder types from healthcare professionals to patients, and maintain strict compliance requirements whilst driving qualified lead generation.

Our pharmaceutical and life science clients achieve measurable results. Labguru saw a 132% increase in demo requests, whilst Biocair grew qualified leads by 152%. We build on HubSpot CMS, giving you complete control to manage clinical updates and pipeline announcements without developer dependency.

What results can I expect from a new pharmaceutical website?

Pharmaceutical clients typically see 50-150% increases in qualified inquiries, significant improvements in healthcare professional engagement, and measurable conversion rate improvements. Labguru achieved 132% more demo requests year-over-year, whilst Biocair grew qualified leads by 152% following their website launch.

Results depend on your current baseline, therapeutic areas, and go-to-market strategy. We focus on outcomes that matter: more qualified healthcare professional inquiries, improved medical information request conversion, and stronger digital support for field teams and key opinion leader engagement.

What makes a great pharmaceutical website?

Great pharmaceutical websites balance scientific credibility with user experience. They present complex clinical data clearly, serve multiple audiences with appropriate information depth, maintain regulatory compliance, and convert visitors into qualified leads through strategic calls-to-action and conversion architecture.

Technical excellence matters: fast loading speeds, mobile responsiveness, accessible design for diverse users, and robust content management that enables your team to update clinical trial results, pipeline information, and therapeutic area content without developer involvement.

What should I look for in a web design agency for pharmaceutical?

Look for proven experience with regulated industries, understanding of pharmaceutical marketing requirements, and demonstrable results from life science clients. The right agency understands MLR review processes, compliance considerations, and the balance between promotional content and educational resources.

Technical capability matters: expertise with platforms like HubSpot CMS, integration experience with Veeva and Salesforce, and understanding of complex content architecture for multiple audience types. Request case studies, ask about their compliance approach, and evaluate their understanding of pharmaceutical sales cycles.

What platform should we use for our pharmaceutical website?

We recommend HubSpot CMS for pharmaceutical companies. It provides enterprise-grade security, robust content management that your team can use without developer assistance, and seamless integration with CRM platforms like HubSpot, Salesforce, and Veeva for healthcare professional engagement tracking.

HubSpot CMS offers 99.99% uptime SLA, built-in CDN for global performance, and flexible content approval workflows that align with MLR review processes. Unlike WordPress or custom platforms, you get pharmaceutical-grade security with the flexibility to manage clinical updates, pipeline announcements, and therapeutic area content efficiently.

How long does it take to build a pharmaceutical website?

Most pharmaceutical website projects take 12-20 weeks from kickoff to launch, depending on complexity, content volume, and regulatory review requirements. This includes strategy, design, development, content creation, MLR review cycles, and thorough testing before launch.

Timeline factors include number of therapeutic areas, pipeline complexity, integration requirements with Veeva or Salesforce, and internal approval processes. We work within your compliance frameworks and can accelerate timelines where needed for product launches or competitive positioning.

How much does a pharmaceutical website cost?

Pharmaceutical website projects typically range from £40,000 to £150,000+ depending on scope, complexity, and integration requirements. Factors include therapeutic area depth, pipeline complexity, multi-market requirements, custom functionality like clinical trial finders, and integration with Veeva, Salesforce, or medical information systems.

This investment includes strategy, design, development, content creation, MLR review support, and training. Most pharmaceutical clients see ROI within 12-18 months through improved lead quality, reduced content management costs, and stronger digital support for commercial teams.