Website agency for technology companies

Blend creates high-performance websites that are easy to edit, scalable, and built to generate growth for technology brands.

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Most technology websites fail to communicate what the product actually does, who it's for, and why it matters. Technical jargon replaces clarity, and complex solutions remain unexplained to the audiences that need them most.

Technology company Robin Radar Systems achieved a 236% increase in sessions, 48% increase in monthly MQLs, and 289 keywords ranking on page 1 of Google with a solution-led website built on HubSpot CMS.

Common challenges facing technology companies

Technology companies face unique digital challenges that can limit growth and customer acquisition.

Here's what we help solve:

Can't edit or update the website easily

Simple updates like changing product specifications, publishing new case studies, or updating feature descriptions require developer involvement. You wait days or weeks for minor changes, and your technical documentation falls out of date while competitors move faster.

Balancing creativity with technical clarity

Your technology is sophisticated, but your website needs to make complex solutions immediately understandable. Finding the balance between technical credibility and accessible messaging challenges most technology companies.

Website isn't converting visitors into leads

You're getting traffic from search, ads, and referrals, but visitors aren't requesting demos or downloading resources. Your website showcases features without articulating business value or guiding prospects through the decision process.

Showcasing complex products clearly

Technical architecture, integration capabilities, and advanced features need explanation without overwhelming prospects. Your website must serve both technical evaluators and business decision-makers simultaneously.

Supporting long sales cycles

Enterprise technology sales cycles span months. Your website needs to nurture prospects through multiple touchpoints, serving different information needs at each stage while maintaining engagement.

Standing out in crowded market

Differentiation in technology markets requires more than feature lists. Your website must articulate unique value, demonstrate thought leadership, and build credibility in ways that resonate with sophisticated buyers.

Proven results in technology

We specialize in creating websites that deliver measurable business outcomes for technology companies. Our growth-driven approach combines strategic thinking, conversion-focused design, and technical excellence to generate real results.

Robin Radar Systems achieved exceptional inbound growth
  • 236% increase in sessions across organic, social, and direct channels
  • 48% increase in monthly MQLs
  • 289 keywords ranking on page 1 of Google
Read the case study
Viedoc doubled conversion rates with strategic redesign
  • 100% increase in new user to MQL conversion rate (0.7% → 1.4%)
  • 14% increase in demo requests within the first quarter
  • Scalable platform for long-term demand generation
Read the case study
Labguru achieved significant growth with SEO-optimized website
  • 19% increase in website sessions year-over-year
  • 132% increase in demo requests year-over-year
  • Scalable, SEO-optimized platform on HubSpot Content Hub
Read the case study
Transpoco elevated transport technology through transformation
  • Brand and website transformation for transport technology leader
  • Strategic positioning across multiple stakeholder audiences
  • HubSpot CMS implementation for scalable growth
Read the case study

Website services for technology companies

We deliver end-to-end website solutions designed specifically for the technology sector's unique needs:

Website strategy

Research-driven approach to positioning, messaging, and user journeys that convert technical browsers into qualified leads. We map your product capabilities to buyer needs, creating clear paths through complex solution sets for multiple audience segments.

Branding & messaging

Brand development that articulates your technical differentiation in language your market understands. We craft messaging frameworks that resonate with both technical evaluators and business decision-makers, establishing credibility whilst maintaining clarity.

UX/UI design

User experience design that serves diverse stakeholder needs simultaneously. We create intuitive interfaces that guide technical users to deep-dive content whilst helping business users understand value quickly, balancing sophistication with accessibility.

Website redesign

Complete website transformations that elevate technology brands from feature-focused to outcome-driven. We restructure information architecture, refine messaging, and implement conversion-focused design that turns technical capabilities into business opportunities.

Website migration

Strategic platform migrations to HubSpot CMS that preserve SEO value whilst upgrading content management capabilities. We handle complex technical migrations from WordPress, Drupal, and proprietary systems, ensuring zero downtime and improved performance.

Copywriting

Technical copywriting that explains complex solutions clearly without sacrificing credibility. We write for multiple audiences simultaneously, creating content that satisfies technical due diligence whilst communicating business value to executives.

Website development

Enterprise-grade HubSpot development that gives your team complete control over technical documentation, feature pages, and resource content. Custom modules support product catalogues, integration directories, and dynamic content that scales with your roadmap.

Integrations & CRM alignment

Deep integration between your website and business systems. We connect HubSpot with Salesforce, product APIs, customer success platforms, and marketing automation tools, creating seamless data flow that powers account-based marketing and product-led growth strategies.

Why technology companies come to us

Companies in technology typically come to us when they recognize their website is holding them back. Common triggers include:

  • Our website is outdated and doesn't reflect our current capabilities
  • We can't edit the website easily or update product documentation
  • We need to rebrand to position ourselves differently in the market
  • Our site isn't converting, we're getting traffic but no demo requests
  • My boss told me to update the website (and I need it done right)
  • We need to migrate from WordPress to a more manageable CMS
  • Our technical depth isn't translating to business value
  • We're launching new products and need a scalable platform

Proven website process

01
Project foundations

Thorough research and scoping kicks everything off, including analytics review and a kick-off session that aligns our teams on project goals and timelines.

02
Strategy

Your website's foundation gets mapped out through keyword research and sitemap planning, creating an optimised structure that serves both users and search engines.

03
Wireframes

Detailed wireframes plan your site's layout and user flow, mapping out exactly how visitors will navigate and interact with your content.

04
Design

Your wireframes transform into compelling website designs that unleash your brand's full potential. Every page showcases your brand at its best while creating an irresistible path to conversion.

05
Development

Your designs get coded and built on HubSpot, creating a website that's not just stunning but incredibly easy for your team to edit and manage. Clean code, fast loading, and built for growth.

06
Launch

Training gets your team ready to manage the site, everything gets tested thoroughly, then launch happens with full support to ensure a smooth go-live.

07
Ongoing support

Keep your website performing at its peak with our optional support. We handle technical issues, monitor SEO, and keep you updated on platform changes.

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Platform and technology

Enterprise content management

We specialize in HubSpot website development, giving you enterprise-grade content management with the flexibility to edit content, update product specifications, publish technical documentation, and launch feature pages without developer assistance.

Security & reliability

HubSpot CMS provides enterprise-level security, 99.99% uptime SLA, and robust infrastructure that technology companies can depend on. Your website stays secure and available when customers need it, with automatic security updates and compliance features built in.

Seamless integrations

We connect your website with CRM platforms like HubSpot, Salesforce, and other business systems through custom integrations and APIs. Whether it's syncing lead data, connecting to product analytics platforms, integrating customer success tools, or building custom middleware for your tech stack, we build the connections that make your website work harder.

Speed & performance

Fast-loading, mobile-responsive websites optimized for Core Web Vitals and search engine performance. Modern architecture ensures your site loads quickly across all devices and connections, critical for technical audiences evaluating your solution.

Credentials

  • 100% in-house team (UK + US)
  • 15+ years' experience
  • Award-winning website agency
  • Trusted by technology companies
  • Over 100 five-star reviews
  • Proven results across technology

Awards & Recognition

  • CMS Advanced Implementation accreditation
  • Content Experience accreditation
  • Multiple industry awards
  • Top placements on curated galleries
  • Long-standing partner status
  • ISO 27001
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Why teams trust us

The team demonstrated high professionalism and responsiveness, consistently delivering quality outcomes throughout the project. The project was completed on schedule and within budget, reflecting commendable project management. Blend's expertise and meticulous attention to detail ensured the website was visually appealing and functionally robust, aligning seamlessly with our goals.

Dan Spring

Growth Manager at Viedoc

We absolutely enjoyed collaborating with Blend on to launch our new website! They not only met but exceeded our expectations within a tight timeline. Their dedication and effort truly went above and beyond, making the entire experience a joy. Highly recommend Blend - professional, friendly, passionate and great customer service.

Alisa Pritchard

VP of Marketing at Greyparrot

The team migrated our WordPress website in a way that gave me total front-end control of the content, enabling me to refresh the look and feel in a matter of days, prior to go-live. It is the most intuitive website migration I have ever seen; the team thought of everything at every stage to make it as streamlined and easy to use as possible.

Gemma Rogers

Marketing Manager at Aeromark

We partnered with Blend for our company rebrand and the development of a new website, and we couldn’t be more pleased with the results. The team at Blend demonstrated a strong understanding of our vision and translated it into a brand identity and website that truly reflects who we are and what we do.

Marc Nixon

Head of Marketing at Transpoco 

The quality of the background development has made it significantly easier for us to manage and edit ourselves going forward and is evidence of their experience building in HubSpot. 

Michael Harms

Marketing Manager at Equiem

Blend had an efficient process and impressive ability to bring our solution to life digitally.

David Taylor

Sales and Marketing Director at Supply Pilot

Read all reviews

Why choose Blend for your technology website?

Technology companies need websites that communicate technical sophistication whilst remaining accessible to diverse audiences. We understand the unique challenge of serving both technical evaluators who need deep-dive documentation and business decision-makers who need to understand value quickly.

We specialize in HubSpot CMS because it gives your team complete control over product documentation, feature pages, and technical content without developer dependency.

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Frequently asked questions

Why is Blend the best choice for technology companies?

We specialize in technology websites that balance technical depth with conversion optimization. Unlike generalist agencies, we understand how to present complex solutions clearly, serve multiple stakeholder types from developers to executives, and support lengthy enterprise sales cycles.

Our technology clients achieve measurable results. Robin Radar Systems saw a 236% increase in sessions and 48% increase in MQLs. Viedoc doubled their conversion rate. We build on HubSpot CMS, giving you complete control to manage product documentation and technical content without developer dependency.

What results can I expect from a new technology website?

Technology companies typically see improved conversion rates, increased demo requests, and better lead quality within the first quarter after launch. Viedoc achieved a 100% increase in conversion rate and 14% more demo requests. Labguru saw a 132% increase in demo requests year-over-year.

Results depend on your market position, traffic levels, and how well your current site performs. We focus on measurable outcomes like session-to-lead conversion, demo request rates, and qualified pipeline contribution rather than vanity metrics.

What makes a great technology website?

Great technology websites balance technical credibility with accessible messaging. They serve multiple audiences simultaneously, providing technical depth for evaluators whilst communicating business value to decision-makers. Clear information architecture guides prospects through complex solution sets without overwhelming them.

Conversion-focused design includes strategic CTAs, compelling demo request flows, and resource gating aligned to buyer journey stages. Technical documentation, integration guides, and API references support evaluation whilst thought leadership content builds authority.

What should I look for in a web design agency for technology?

Look for demonstrated experience with technical B2B companies and a portfolio showing complex solutions explained clearly. The agency should understand enterprise sales cycles, multi-stakeholder buying processes, and the balance between technical credibility and accessibility.

Evaluate their strategic approach to positioning, messaging, and conversion optimization. Ask about their platform recommendation and whether they can handle technical integrations with CRM, product analytics, and customer success tools. Review case studies for measurable outcomes, not just visual design.

What platform should we use for our technology website?

We recommend HubSpot CMS for most technology companies. It provides enterprise-grade content management with the flexibility to update product documentation, technical content, and feature pages without developer involvement. The integrated CRM enables sophisticated lead tracking and attribution.

HubSpot offers 99.99% uptime SLA, enterprise security, and seamless integration with Salesforce and other business systems. For technology companies running product-led growth strategies or requiring complex custom functionality, we can advise on complementary tools and custom development approaches.

How long does it take to build a technology website?

Most technology website projects take 12-16 weeks from kickoff to launch. This includes discovery and strategy (2-3 weeks), design and messaging development (4-6 weeks), development and content implementation (4-6 weeks), and testing and refinement (1-2 weeks).

Timeline depends on project scope, number of page templates, custom functionality requirements, and internal stakeholder availability. Complex integrations, extensive technical documentation, or phased rollouts can extend timelines. We provide detailed project plans during discovery.