Alchemy

Alchemy recovers, refreshes, and remarkets pre-owned technology devices at scale. Following a brand refresh, they approached us to create a website that would establish them as a credible global partner whilst supporting multiple audience journeys. The challenge was presenting their circular technology model in a way that emphasised business value and credibility over environmental messaging alone.

The new website balances professional confidence with the forward-thinking nature of their circular business model.

We developed a visual identity anchored in their refreshed brand palette of blues representing sky and sea, with secondary greens that nod to sustainability without overwhelming the corporate feel. The circularity concept, central to their business, is woven throughout the design through continuous loops and visual flow.

Clean layouts and structured navigation help visitors quickly understand Alchemy's offering, whether they're device manufacturers, wholesale buyers, or investors. The design feels large-scale and trustworthy whilst remaining modern and progressive.