Seamless eCommerce integration
A major component of this project was launching Alithea's first eCommerce platform. Previously, all orders required manual quotation, creating friction in the customer journey and limiting growth potential. However, the complexity of their business model presented significant challenges for a standard online shop.
We built the eCommerce experience on Shopify Plus, integrating it seamlessly with their HubSpot CMS website. The integration is invisible to users: the shop maintains identical visual design and navigation, creating one continuous experience rather than feeling like a separate platform.
Rather than a traditional checkout, the system functions as a quote generation tool that suits Alithea's B2B sales model. Customers build their order by selecting products and quantities, then submit for quotation. The system handles multiple currencies (USD, EUR, GBP, CHF) with region-based pricing, manages various product variants based on sample capacity, and routes quote requests to the appropriate sales team.
We implemented an account verification system that ensures only qualified institutional buyers can access pricing and request quotes, protecting Alithea's B2B sales model. The result gives customers a streamlined path from product discovery to quote request whilst maintaining the consultative sales process that complex scientific purchases require.
