Answer Engine Optimisation (AEO) Services
We help B2B companies get cited and recommended in AI-generated answers, ensuring you're visible where buyers increasingly research solutions - ChatGPT, Perplexity, Claude, and Google AI Mode.
Trusted by 300+ businesses
Building your foundation
The AI SEO Strategy sets you up for success, giving you everything needed to achieve visibility in AI search.
It provides the foundations, technical insights, content plan, and measurement framework required to execute AI SEO effectively, whether with Blend or in-house.
In practice, that means building the assets and insights needed to create AI-ready content, delivering clear recommendations for technical and structural improvements, and establishing a repeatable measurement plan through Scrunch and supporting tools.
Technical implementation
AI engines need structured, machine-readable information to understand and cite your content. We implement schema markup across your site, giving AI engines the context they need to recognise and reference your content in generated answers.
We refine on-page structure to help AI systems extract and present your content clearly, improving heading hierarchy, ensuring consistent formatting, and breaking information into concise, answer-ready sections.
The goal: a site that's machine-readable and semantically rich, so AI systems can easily parse and cite your content.
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AI-optimised content at scale
We produce content specifically designed for AI retrieval and citation. Each page is structured to be easily parsed by AI engines, with clear answers, relevant proof points, and the technical markup needed to drive citations.
Our approach combines deep understanding of your business with AI-optimised content frameworks, enabling us to create high-quality, on-brand content at scale across your core industries and services.
The result is content that consistently appears in AI-generated answers when buyers research solutions in your category.
AEO measurement
We monitor your content performance across AI engines using Scrunch, tracking which prompts surface your brand, your position in results, and competitive presence. HubSpot dashboards capture AI referral traffic and conversion rates from AI-sourced visitors.
These insights drive continuous optimisation, updating high-performing content, expanding sections that drive citations, and creating new pages for emerging prompts.
Why Blend for AEO?
AI SEO is new territory for most agencies. Here's why Blend is built to deliver results others can't replicate.
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We don't jump straight into execution. Every AI SEO engagement starts with strategy, understanding your buyers, mapping their prompts, auditing your current state, and building a clear roadmap. This diagnostic phase ensures we're optimising for the right visibility, not just creating content for content's sake. You get a structured plan that defines what to do, why it matters, and how to measure success.
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We've spent months refining our AI SEO framework on ourselves before offering it as a service. We know it works because we've measured the results. This isn't experimental. It's a repeatable, predictable system that's ready to deploy for your business.
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We optimise for outcomes that matter to your business, visibility that drives pipeline, not vanity metrics. Our approach focuses on high-intent prompts that buyers use when actively researching solutions, ensuring the AI visibility we build translates into qualified traffic, conversations, and revenue. Every recommendation is filtered through a commercial lens: will this help you win deals?
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Everything we do is handled by our internal team. No outsourcing, no freelancers, no offshore content mills. Your AI SEO strategy is developed by our strategists, your technical implementation is handled by our developers, and your content is created by our team who understand B2B and your industry.
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Results
Since launching our AI SEO strategy, we've achieved:
- 250% increase in high-intent leads from AI sources.
- 470 high-value consistent prompt appearances.
- 80% citation rate where AI engines reference our content as the source.
- 18.4% increase in competitor presence.
- 171% increase in citations where AI engines link directly to our website as the authoritative source.
What our customers say
We have worked closely with the Blend team over the past year, and we truly value them as an extension of our own team. Their extensive knowledge, expertise and eye for detail has completely reignited the way we go to market.
Katie Mansell
Head of Group Marketing at Onecom
From our very first meeting, Blend understood our challenges and knew what we needed to do to address them.
Rachel King
Marketing Director at Breathe
Transformed our digital marketing approach and websites beyond our expectations.
Paul Butler
Managing Director at Olive Communications
Blend had an efficient process and impressive ability to bring our solution to life digitally.
David Taylor
Sales and Marketing Director at Supply Pilot
A BIG thank you to the whole team at Blend! Their professionalism, creativity, and commitment throughout our global rebrand project were truly exceptional. From the very beginning, they demonstrated a deep understanding of our business and its unique needs, translating them into a remarkable visual identity that perfectly captured our brand essence.
Ross Wilks
Global Head of Marketing at acre security
The team demonstrated high professionalism and responsiveness, consistently delivering quality outcomes throughout the project. The project was completed on schedule and within budget, reflecting commendable project management. Blend's expertise and meticulous attention to detail ensured the website was visually appealing and functionally robust, aligning seamlessly with our goals.
Dan Spring
Growth Manager at Viedoc