Demand generation agency for life science companies

Blend creates demand generation programmes that generate qualified leads and deliver measurable pipeline growth for life science brands.

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Most life science companies struggle to generate consistent, high-quality leads through digital channels. Their marketing efforts produce activity but not pipeline, and sales teams wait for qualified opportunities that never arrive.

Lab management software provider Labguru achieved a 132% increase in demo requests and 19% growth in website sessions through strategic demand generation built on HubSpot.

Common challenges facing life science companies

Life science companies face unique demand generation challenges that can limit pipeline growth and revenue opportunities.

Here's what we help solve:

Can't generate consistent qualified leads

Your marketing produces website traffic and form fills, but sales teams complain the leads aren't qualified. You're spending budget on activities that don't translate into genuine opportunities, and the disconnect between marketing metrics and sales results grows wider.

Long, complex sales cycles with multiple stakeholders

Life science sales involve researchers, lab managers, procurement teams, regulatory specialists, and C-suite decision-makers. Each stakeholder needs different information at different stages, and your current approach struggles to nurture prospects through these extended buying journeys that can span 6-18 months.

Balancing scientific credibility with commercial clarity

Your solutions involve complex science, technical specifications, and regulatory considerations. Marketing content either oversimplifies and loses credibility with scientific buyers, or drowns in technical jargon that procurement teams and business decision-makers can't understand.

Marketing and sales teams aren't aligned

Marketing celebrates MQLs whilst sales dismisses them as unqualified. There's no shared definition of a good lead, no clear handoff process, and no visibility into what happens after marketing passes opportunities to sales.

Can't measure marketing's impact on revenue

You know how many downloads and email opens you generate, but connecting marketing activities to closed deals remains unclear. Without attribution data, it's impossible to justify budget or optimize what's working.

Demonstrating ROI and business value beyond scientific innovation

Scientific excellence matters, but buyers need to understand business outcomes. Your current marketing focuses on technical capabilities without clearly articulating cost savings, efficiency gains, or competitive advantages that resonate with budget holders and decision-makers.

Proven results in life science

We specialize in creating demand generation programs that deliver measurable business outcomes for life science companies. Our growth-driven approach combines strategic thinking, conversion-focused execution, and technical excellence to generate real results.

Labguru achieved 132% increase in demo requests
  • 132% increase in demo requests year-over-year
  • 19% increase in website sessions year-over-year
  • SEO-optimized website on HubSpot Content Hub drove scalable lead generation
Read the case study
Viedoc doubled conversion rates with strategic redesign
  • 100% increase in new user to MQL conversion rate (0.7% → 1.4%)
  • 14% increase in demo requests within the first quarter
  • Data-driven strategy and HubSpot CMS gave foundation for long-term demand generation
Read the case study
Biocair transformed lead generation with strategic demand generation
  • 152% growth in qualified leads
  • Strategic repositioning established Biocair as go-to partner for temperature-controlled logistics
  • Integrated demand generation program combined website, content strategy, and HubSpot automation
Read the case study

Demand generation services for life science companies

We deliver complete demand generation solutions designed specifically for the life science sector's unique needs:

Demand generation strategy

Research-driven strategies that define your ideal customer profile, map complex buyer journeys across scientific and business stakeholders, and build programs proven to generate qualified pipeline. We establish shared definitions of lead quality between marketing and sales, then architect the demand generation engine to deliver it consistently.

Content marketing

Educational, scientifically credible content that builds authority and guides buyers through their journey. Technical white papers, application notes, research summaries, case studies, and thought leadership that demonstrate expertise while positioning your life science solution as the obvious choice.

SEO & AEO

Strategic optimization for traditional search engines and AI-powered answer engines. We target high-intent keywords around applications, technical specifications, and product categories, ensuring you're discovered when prospects search for solutions. Content ranks for specific use cases whilst commercial pages capture buying-stage searches.

Paid media

Targeted campaigns across platforms to reach buyers at the right moment with the right message. Strategic PPC and paid social campaigns drive qualified traffic from technical evaluators, managers, procurement teams, and decision-makers researching life science solutions.

Marketing automation & lead nurturing

HubSpot-powered automation that guides prospects through complex buying journeys. Segmented nurture tracks deliver relevant content based on application type, buying stage, and stakeholder role, ensuring consistent engagement from first touch to sales handoff across extended sales cycles.

HubSpot CRM implementation

Complete HubSpot setup and optimization tailored to life science sales complexity. We configure custom properties for applications and technical requirements, build deal stages that match your process, and implement automated workflows that track prospects from initial engagement through closed revenue.

Sales enablement & alignment

Systems and training that unite marketing and sales teams around pipeline generation. We define lead qualification criteria both teams trust, establish clear handoff protocols, create stakeholder-specific sales content, and implement follow-up SLAs that ensure no opportunity gets ignored.

Analytics & attribution

Revenue attribution that proves which marketing activities actually influence deals. Custom dashboards connect channel performance to closed business through multi-touch attribution, revealing the complete buyer journey across 6-18 month sales cycles and showing marketing's real impact on pipeline.

Why life science companies come to us

Companies in the life science sector typically come to us when they recognize their demand generation isn't delivering pipeline. Common triggers include:

  • Our marketing generates activity but sales says the leads aren't qualified
  • We can't track which marketing efforts actually drive revenue and closed deals
  • Sales and marketing teams aren't aligned on what makes a qualified lead
  • Our content is too technical for business decision-makers or too simplified for technical buyers
  • My boss told me to generate more leads (and I need a strategy that actually works)
  • We need to migrate to HubSpot and implement proper marketing automation

How our demand generation service works

01
Discovery and workshops

We kick off with a collaborative workshop involving all key stakeholders, from your team and ours. Together we explore your audience, market, messaging, existing performance, and more.

02
Strategy creation

We turn insight into action by building a complete, tailored marketing strategy. This  comprehensive master document outlines what to do, where to focus, which channels to use, and how to measure success - designed to drive results, fast.

03
Strategy presentation

We present the full strategy back to you, sharing our findings, walking through our recommendations, and refining the approach based on your feedback. This is where everything clicks into place before execution begins.

04
Execution

With strategy signed off, we execute across all agreed channels and tactics, optimising continuously to maximise performance, build momentum, and deliver long-term growth.

05
Measurement and reporting

We set up tailored dashboards and reporting to track everything that matters. While optimisation happens continually, each quarter we run in-depth reviews to analyse results, identify what’s working, and prioritise next plays.

06
Communication (ongoing)

Your dedicated account manager keeps everything running smoothly, with regular updates, weekly calls, and full visibility across all activities, so you always know where we’re at, and what’s next.

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Platform and technology

HubSpot implementation and optimization

Purpose-built HubSpot architecture for life science demand generation. We set up Marketing Hub, Sales Hub, and Service Hub with custom properties for applications and technical requirements, deal stages aligned to your buying process, and automated workflows that track engagement from first interaction through won deals.

CRM and sales alignment

Unified customer database gives marketing and sales shared visibility into pipeline, lead quality, and attribution. Automated lead routing based on territory, application, and product fit, service level agreements for follow-up, and reporting that shows both teams their impact on revenue.

Marketing automation at scale

Behavior-driven workflows that adapt to how prospects engage with your content. Different nurture paths for technical evaluators, department heads, and procurement stakeholders, with lead scoring that alerts sales when prospects show high-intent signals and are ready for conversation.

Advanced attribution and reporting

Custom dashboards track which channels, campaigns, and content assets drive qualified opportunities and closed revenue. Multi-touch attribution reveals the complete buyer journey from awareness through decision, proving marketing's contribution to business outcomes rather than just activity metrics.

Seamless integrations

Custom integrations connect HubSpot with your existing business systems to create a unified demand generation engine. Sync lead data with laboratory information management systems, enrich contact records with application data, and connect marketing activities to actual revenue outcomes. Sales and marketing share complete visibility from first campaign touch through closed deal.

Credentials

  • 100% in-house team (UK + US)
  • 15+ years' experience
  • Award-winning demand generation agency
  • Trusted by life science companies
  • Over 100 five-star reviews
  • Proven results across life science

Awards & Recognition

  • HubSpot Diamond Solutions Partner
  • CMS Advanced Implementation accreditation
  • Content Experience accreditation
  • Multiple industry awards
  • Top placements on curated galleries
  • ISO 27001 
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Why teams trust us

The team demonstrated high professionalism and responsiveness, consistently delivering quality outcomes throughout the project. The project was completed on schedule and within budget, reflecting commendable project management. Blend's expertise and meticulous attention to detail ensured the website was visually appealing and functionally robust, aligning seamlessly with our goals.

Dan Spring

Growth Manager at Viedoc

We absolutely enjoyed collaborating with Blend on to launch our new website! They not only met but exceeded our expectations within a tight timeline. Their dedication and effort truly went above and beyond, making the entire experience a joy. Highly recommend Blend - professional, friendly, passionate and great customer service.

Alisa Pritchard

VP of Marketing at Greyparrot

The team migrated our WordPress website in a way that gave me total front-end control of the content, enabling me to refresh the look and feel in a matter of days, prior to go-live. It is the most intuitive website migration I have ever seen; the team thought of everything at every stage to make it as streamlined and easy to use as possible.

Gemma Rogers

Marketing Manager at Aeromark

We partnered with Blend for our company rebrand and the development of a new website, and we couldn’t be more pleased with the results. The team at Blend demonstrated a strong understanding of our vision and translated it into a brand identity and website that truly reflects who we are and what we do.

Marc Nixon

Head of Marketing at Transpoco 

The quality of the background development has made it significantly easier for us to manage and edit ourselves going forward and is evidence of their experience building in HubSpot. 

Michael Harms

Marketing Manager at Equiem

Blend had an efficient process and impressive ability to bring our solution to life digitally.

David Taylor

Sales and Marketing Director at Supply Pilot

Read all reviews

Why choose Blend for your life science demand generation?

Life science companies need demand generation that understands technical credibility, long sales cycles, and multiple stakeholder types. We specialize in building programs that generate qualified opportunities, not just marketing metrics that sales teams ignore.

Our approach combines strategic thinking with HubSpot expertise to create demand generation engines that align marketing and sales around shared goals. We don't just set up campaigns. We build the complete infrastructure that life science companies need to generate consistent pipeline and prove marketing's impact on revenue. We understand the balance between technical depth and commercial clarity.

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Frequently asked questions

Why is Blend the best choice for life science demand generation?

We specialize in demand generation for technical B2B companies with complex products and long sales cycles. Unlike generalist agencies, we understand how to create content that maintains credibility with technical buyers while remaining accessible to business decision-makers, how to nurture prospects through 6-18 month buying journeys, and how to align marketing and sales around shared pipeline goals.

Our life science clients achieve measurable results. Labguru grew demo requests by 132% year-over-year. Viedoc doubled their new user to MQL conversion rate. Biocair increased qualified leads by 152%. We build on HubSpot, giving you complete visibility from first touch to closed deal.

What makes effective demand generation for life science companies?

Effective life science demand generation combines technical credibility with clear commercial messaging. It requires content that demonstrates deep knowledge while remaining accessible, nurture programs that serve different stakeholder types from technical evaluators to procurement, and CRM implementation that gives visibility into complex buying journeys.

The best programs align marketing and sales around shared definitions of qualified leads, use attribution data to optimize channel mix, and create systematic processes for lead handoff and follow-up. HubSpot provides the platform, but strategy drives results.

What should I look for in a demand generation agency for life science?

Look for demonstrated experience with technical B2B companies, proven results in life science or similar sectors, and deep HubSpot expertise. The agency should understand complex sales cycles, multiple stakeholder types, and how to create content that balances technical depth with commercial clarity.

Ask about their approach to sales and marketing alignment, attribution methodology, and how they define success. Request case studies from life science or healthcare clients. Verify they have in-house capabilities across strategy, content creation, CRM implementation, and analytics, not just campaign execution.

What platform should we use for life science demand generation?

We recommend HubSpot for life science demand generation. It provides marketing automation, CRM, attribution reporting, and analytics in a single platform designed specifically for B2B companies.

HubSpot's contact-centric database tracks the complete buyer journey across multiple stakeholders and touchpoints. Custom properties handle applications and technical specifications, deal stages match your sales process, and workflows automate nurture based on engagement and fit. Most life science clients see faster implementation and better adoption compared to enterprise marketing clouds.

How long does it take to see results from demand generation?

Initial setup typically takes 6-8 weeks, including strategy development, HubSpot configuration, content creation, and campaign launch. You'll see early activity, traffic, engagement, and form submissions within the first month, but qualified pipeline typically builds over 90-120 days as nurture programs mature and attribution data accumulates.

Life science sales cycles influence timelines. If your average sale takes 6-18 months, expect similar lag between first touch and closed revenue. However, leading indicators like qualified lead volume, engagement rates, and opportunity creation show progress much earlier. Most clients see meaningful improvements in pipeline quality within the first quarter.

How do you measure demand generation success?

We track metrics across the entire funnel from awareness to revenue. Top-of-funnel metrics include traffic growth, engagement rates, and new contact acquisition. Middle-funnel metrics cover MQL volume, lead quality scores, and nurture engagement. Bottom-funnel metrics track SQL conversion rates, opportunity creation, and pipeline velocity.

Most importantly, we connect marketing activities to revenue through multi-touch attribution. HubSpot reporting shows which channels, campaigns, and content assets influence closed deals. Success means improving conversion rates at each funnel stage while proving marketing's contribution to business outcomes, not just generating activity metrics.