Websites for demand generation

Blend creates high-performance websites that are easy to edit, scalable, and built to generate demand.

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Most websites fail to support effective demand generation: they're difficult to update, don't convert visitors effectively, and can't support the sophisticated campaigns marketing teams need to run.

Marketing technology company Viedoc increased their conversion rate by 100% and saw a 14% increase in demo requests within the first quarter with a new website built by Blend.

Website challenges that limit demand generation

Marketing teams face unique digital challenges that can limit their ability to generate and capture demand effectively.

Here's what we help solve:

Can't edit or update the website easily

Your website requires developer involvement for basic updates. Content goes stale, campaign landing pages take weeks to launch, and you can't move at the speed your business demands. Marketing teams need autonomy to execute demand generation strategies without technical bottlenecks.

Website isn't converting visitors into leads

Traffic arrives but doesn't convert. Your forms aren't optimized, CTAs blend into the background, and the user journey fails to guide visitors toward meaningful actions. You're generating awareness but not capturing demand effectively.

Balancing creativity with technical clarity

Effective demand generation requires both strategic thinking and technical execution. Your website needs to demonstrate creative excellence whilst explaining complex offerings in ways that resonate with different stakeholder types and support multi-touch buyer journeys.

Showcasing ROI and business value

Prospects want proof that your solutions deliver results. Generic claims about capabilities don't cut it. You need to present concrete metrics, case studies, and attribution data that demonstrate real business impact and support your demand generation narrative.

Supporting long sales cycles

B2B purchases involve considered decisions with multiple stakeholders. Your website must nurture prospects over weeks or months, providing educational content, tools, and resources that build trust throughout the buying journey and feed your demand generation engine.

Standing out in a crowded market

Your market is saturated with competitors promising similar outcomes. Your website needs to articulate a clear point of view, demonstrate specialized expertise, and communicate what makes your approach distinctly valuable to support effective demand generation.

Proven results from websites built for demand generation

We specialize in creating websites that deliver measurable business outcomes. Our growth-driven approach combines strategic thinking, conversion-focused design, and technical excellence to power effective demand generation.

Viedoc doubled conversion rates with strategic redesign
  • 100% increase in new user to MQL conversion rate
  • 14% increase in demo requests within the first quarter
  • Scalable platform optimized for ongoing demand generation
Read the case study
Robin Radar Systems achieved exceptional inbound growth
  • 236% increase in sessions across organic, social, and direct channels
  • 48% increase in monthly MQLs
  • 289 keywords ranking on page 1 of Google
Read the case study
Datel transformed their digital presence for market expansion
  • 800% marketing in-year ROI on closed-won revenue
  • 38% increase in high-intent MQLs
  • 84% improvement in session-to-MQL rate
Read the case study
Labguru accelerated growth through website optimization
  • 19% increase in website sessions year-over-year
  • 132% increase in demo requests year-over-year
  • Scalable, SEO-optimized platform built on HubSpot Content Hub
Read the case study

Website services for demand generation

We deliver end-to-end website solutions designed to power effective demand generation:

Website strategy

Research-driven approach to positioning, messaging, and user journeys that convert marketing-qualified visitors into sales-ready leads. We map content to buying stages, optimize conversion paths, and create frameworks for ongoing testing and improvement.

Branding & messaging

Develop distinctive brand identities and messaging frameworks that differentiate your agency in a crowded market. We help demand generation teams articulate their unique methodology, establish thought leadership, and communicate value to multiple stakeholder types.

UX/UI design

Conversion-focused design that guides visitors through strategic journeys while maintaining visual impact. We create intuitive navigation, optimize form placement and length, design compelling CTAs, and ensure every element serves your lead generation goals.

Website redesign

Transform outdated websites into high-performing demand generation engines. We audit existing performance, identify conversion barriers, redesign for modern buyers, and migrate content whilst preserving SEO equity and improving user experience.

Website migration

Seamless migration from WordPress, Drupal, or legacy platforms to modern content management systems like HubSpot CMS. We preserve rankings, redirect URLs properly, improve site architecture, and give you the editing flexibility demand generation requires.

Copywriting

Persuasive, SEO-optimized copy that speaks to marketing leaders, demonstrates expertise, and drives action. We write for different audience segments, explain complex methodologies clearly, and create content that supports both immediate conversion and long-term nurture.

CMS development

Custom HubSpot CMS development that gives marketing teams complete control. Build landing pages without developers, launch campaigns quickly, personalize content by segment, and integrate seamlessly with your marketing automation platform.

Integrations & CRM alignment

Connect your website with HubSpot, Salesforce, marketing automation platforms, and analytics tools. We build custom integrations, set up lead scoring, implement attribution tracking, and ensure data flows seamlessly between systems for complete visibility.

Why teams come to us

Marketing teams typically come to us when they recognize their website is holding back their demand generation efforts. Common triggers include:

  • Our website is outdated and doesn't reflect our current capabilities
  • We can't edit the website easily or launch campaign landing pages quickly
  • We need to rebrand to position ourselves differently in the market
  • Our site isn't converting, we're getting traffic but no qualified leads
  • My boss told me to update the website (and I need it done right)
  • We need to migrate from WordPress to HubSpot for better marketing integration
  • Our conversion rates are below industry benchmarks
  • Our case studies and results aren't presented compellingly enough

Proven website process

01
Project foundations

Thorough research and scoping kicks everything off, including analytics review and a kick-off session that aligns our teams on project goals and timelines.

02
Strategy

Your website's foundation gets mapped out through keyword research and sitemap planning, creating an optimised structure that serves both users and search engines.

03
Wireframes

Detailed wireframes plan your site's layout and user flow, mapping out exactly how visitors will navigate and interact with your content.

04
Design

Your wireframes transform into compelling website designs that unleash your brand's full potential. Every page showcases your brand at its best while creating an irresistible path to conversion.

05
Development

Your designs get coded and built on HubSpot, creating a website that's not just stunning but incredibly easy for your team to edit and manage. Clean code, fast loading, and built for growth.

06
Launch

Training gets your team ready to manage the site, everything gets tested thoroughly, then launch happens with full support to ensure a smooth go-live.

07
Ongoing support

Keep your website performing at its peak with our optional support. We handle technical issues, monitor SEO, and keep you updated on platform changes.

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Platform and technology

Enterprise content management

We specialize in HubSpot website development, giving you enterprise-grade content management with the flexibility to edit content, launch campaign landing pages, and test variations without developer assistance. Marketing teams gain the autonomy effective demand generation requires.

Security & reliability

HubSpot CMS provides enterprise-level security, 99.99% uptime SLA, and robust infrastructure that businesses can depend on. Your website stays secure and available when prospects are researching solutions and evaluating your offerings.

Seamless integrations

We connect your website with CRM platforms like HubSpot, Salesforce, and marketing automation systems through custom integrations and APIs. Whether it's syncing lead data, implementing advanced tracking, setting up attribution models, or connecting to your existing martech stack, we build the connections that make your website work harder.

Marketing automation integration

Native HubSpot CMS integration means your website works seamlessly with your marketing automation platform. Create smart content that personalizes by lifecycle stage, trigger workflows based on page visits, score leads automatically, and track complete buyer journeys from first touch to closed deal.

Speed & performance

Fast-loading, mobile-responsive websites optimized for Core Web Vitals and search engine performance. Modern architecture ensures your site loads quickly across all devices and connections, reducing bounce rates and improving conversion rates for paid and organic traffic.

Credentials

  • 100% in-house team (UK + US)
  • 15+ years' experience
  • Award-winning website agency
  • Trusted by B2B brands driving demand generation
  • Over 100 five-star reviews
  • Proven results powering demand generation

Awards & Recognition

  • CMS Advanced Implementation accreditation
  • Content Experience accreditation
  • Multiple industry awards
  • Top placements on curated galleries
  • Long-standing partner status
  • ISO 27001
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Why teams trust us

The team demonstrated high professionalism and responsiveness, consistently delivering quality outcomes throughout the project. The project was completed on schedule and within budget, reflecting commendable project management. Blend's expertise and meticulous attention to detail ensured the website was visually appealing and functionally robust, aligning seamlessly with our goals.

Dan Spring

Growth Manager at Viedoc

We absolutely enjoyed collaborating with Blend on to launch our new website! They not only met but exceeded our expectations within a tight timeline. Their dedication and effort truly went above and beyond, making the entire experience a joy. Highly recommend Blend - professional, friendly, passionate and great customer service.

Alisa Pritchard

VP of Marketing at Greyparrot

The team migrated our WordPress website in a way that gave me total front-end control of the content, enabling me to refresh the look and feel in a matter of days, prior to go-live. It is the most intuitive website migration I have ever seen; the team thought of everything at every stage to make it as streamlined and easy to use as possible.

Gemma Rogers

Marketing Manager at Aeromark

We partnered with Blend for our company rebrand and the development of a new website, and we couldn’t be more pleased with the results. The team at Blend demonstrated a strong understanding of our vision and translated it into a brand identity and website that truly reflects who we are and what we do.

Marc Nixon

Head of Marketing at Transpoco 

The quality of the background development has made it significantly easier for us to manage and edit ourselves going forward and is evidence of their experience building in HubSpot. 

Michael Harms

Marketing Manager at Equiem

Blend had an efficient process and impressive ability to bring our solution to life digitally.

David Taylor

Sales and Marketing Director at Supply Pilot

Read all reviews

Why choose Blend for websites that power demand generation?

Marketing teams need websites that demonstrate expertise whilst converting visitors into qualified leads. We understand the unique challenges of showcasing complex offerings, proving ROI, supporting long sales cycles, and standing out in crowded markets where competitors promise similar results.

Our approach combines strategic thinking with conversion-focused design to create websites that work as hard as your campaigns do.

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Frequently asked questions

Why is Blend the best choice for websites that power demand generation?

We specialize in websites that practice conversion optimization, strategic content, and measurable results. Unlike generalist agencies, we understand how to present complex offerings, demonstrate ROI clearly, and support sophisticated buyer journeys that feed effective demand generation engines.

Our clients achieve measurable results. Viedoc doubled their new user to MQL conversion rate from 0.7% to 1.4%. Robin Radar Systems saw a 48% increase in monthly MQLs. We build on HubSpot CMS, giving your marketing team complete control to launch campaigns and optimize conversions without developer dependency.

What results can I expect from a website built for demand generation?

Websites built for demand generation should deliver measurable improvements in traffic quality, conversion rates, and lead generation. Our clients typically see 30-100% increases in MQL conversion rates, 20-50% improvements in demo requests, and significant gains in organic visibility.

Results depend on your starting point and ongoing optimization. Viedoc saw a 100% increase in new user to MQL conversion within months. Labguru achieved 132% more demo requests year-over-year. We build websites with analytics, testing frameworks, and optimization roadmaps for continuous improvement.

What makes a great website for demand generation?

Great websites for demand generation balance strategic positioning with conversion optimization. They clearly articulate your unique value proposition, present compelling proof through case studies and metrics, and guide visitors through optimized journeys that capture demand at different buying stages.

Technical execution matters equally. Fast loading speeds, mobile optimization, intuitive navigation, and seamless CRM integration ensure prospects can engage effectively. The best websites also give marketing teams editing flexibility to launch campaigns, test variations, and optimize continuously without developer bottlenecks.

What should I look for in a web design agency for demand generation?

Look for agencies with proven expertise building websites that deliver measurable results, not just general B2B experience. Review case studies showing conversion improvements, MQL growth, and revenue impact. Ask about their approach to user journey mapping, conversion rate optimization, and marketing technology integration.

Technical capabilities matter significantly. Websites that power demand generation require sophisticated HubSpot development, marketing automation integration, attribution tracking, and analytics implementation. Choose an agency that understands both strategic positioning and the technical infrastructure modern marketing teams need.

What platform should we use for a website that powers demand generation?

HubSpot CMS is ideal for websites that power demand generation. It provides enterprise-grade content management with native marketing automation integration, allowing marketing teams to launch landing pages, personalize content, trigger workflows, and track attribution without developer involvement.

HubSpot's unified platform means your website, CRM, marketing automation, and analytics work seamlessly together. You gain complete visibility into buyer journeys, from first touch through closed deal. Alternative platforms like WordPress require separate integrations and lack the native capabilities HubSpot provides for effective demand generation.

How long does it take to build a website for demand generation?

Most websites take 12-16 weeks from kickoff to launch. This includes strategy and planning (3-4 weeks), design and feedback (4-5 weeks), development and content population (4-5 weeks), and testing and refinement (1-2 weeks).

Timeline depends on project scope and your team's availability for feedback and content provision. More complex builds involving custom integrations, extensive content migration, or sophisticated personalization may extend timelines. We provide detailed project plans with milestone dates during the planning phase.

Can you integrate with our marketing automation platform?

Yes. We specialize in connecting websites with marketing automation platforms, particularly HubSpot. We build custom integrations, set up lead scoring based on website behavior, implement progressive profiling, trigger workflows from specific page visits, and ensure complete data synchronization between systems.

How much does a website built for demand generation cost?

Websites built for demand generation typically range from £30,000 to £80,000+ depending on scope, complexity, and features. A standard website redesign with strategic positioning, conversion optimization, and HubSpot CMS development starts around £40,000-£50,000.

More complex projects involving extensive custom development, sophisticated integrations, large content libraries, or advanced personalization increase investment. We provide detailed proposals with transparent pricing after understanding your specific requirements, competitive landscape, and business objectives during the discovery phase.