HubSpot agency for WordPress to HubSpot migration

Blend helps businesses migrating from WordPress get more growth, efficiency, and results from HubSpot.

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Trusted by 300+ businesses
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Most businesses outgrow WordPress when they need integrated marketing automation, CRM functionality, and unified customer data. Your marketing and sales teams struggle with disconnected systems, limited reporting visibility, and manual processes that slow growth and fragment the customer experience.

US logistics company Kriete Truck Centers eliminated manual inventory management and accelerated time-to-market through strategic HubSpot migration with sophisticated DMS integration.

Common challenges that drive businesses to migrate from WordPress to HubSpot

Businesses outgrow WordPress when they need more than just a content management system. Here are the challenges that typically drive companies to consider HubSpot migration:

Fragmented tech stack creating data silos

Your marketing automation, CRM, analytics, and website exist as separate systems that don't communicate effectively. Customer data lives in multiple places with no single source of truth, making it impossible to track the complete buyer journey or understand which marketing efforts drive revenue. Teams waste time manually transferring information between platforms, and critical insights fall through the cracks because your systems can't share data in real time.

Marketing and sales operating in parallel, not together

Your marketing team generates leads in one system while sales works from a completely different platform, creating friction at the handoff point. Sales doesn't know which content prospects engaged with, which campaigns they responded to, or where they are in the buying journey. Marketing can't see what happens to leads after they're passed over, making it impossible to optimize lead quality or prove ROI on campaigns. This misalignment costs you deals and wastes budget on leads that never had a chance of closing.

No visibility into marketing's contribution to revenue

You know your marketing activities generate traffic and leads, but you can't connect those efforts to actual closed deals and revenue. Attribution is a guessing game because your systems don't track the full customer journey from first touch to closed deal. Leadership questions marketing's value because you lack the data to prove which campaigns, channels, and content actually drive business outcomes. You're making budget decisions without understanding what's working and what's not.

Manual processes slowing down your team

Your team spends hours on repetitive tasks that should be automated, from updating contact records to segmenting email lists to creating reports. Every campaign launch requires multiple systems, manual data entry, and coordination across platforms that don't integrate cleanly. Simple changes to your website require developer involvement, creating bottlenecks that prevent your marketing team from moving quickly. These inefficiencies compound as your business grows, making it harder to scale operations without dramatically increasing headcount.

Proven results for businesses migrating to HubSpot

We specialize in HubSpot implementations that deliver measurable business outcomes for businesses transitioning from WordPress. Our growth-driven approach combines strategic migration planning, technical implementation excellence, and conversion optimization to generate real results.

Kriete Truck Centers automated inventory management with HubSpot integration
  • Automated inventory synchronization from dealer management system to website
  • Eliminated manual listing management for hundreds of vehicles
  • Sales team empowered with instant print-ready marketing materials
Read the case study
Viedoc doubled conversion rate after migrating to HubSpot
  • 100% increase in new user to MQL conversion rate (0.7% → 1.4%)
  • 14% increase in demo requests within first quarter
  • Scalable platform supporting long-term demand generation
Read the case study
Robin Radar Systems achieved 236% traffic growth on HubSpot
  • 236% increase in sessions across organic, social, and direct channels
  • 48% increase in monthly marketing qualified leads
  • 289 keywords ranking on page one of Google
Read the case study
Firstpoint Logistics eliminated developer bottlenecks
  • Successful WordPress to HubSpot migration maintaining SEO value
  • Enhanced site performance and page load speeds
  • Marketing team empowered with self-service content management
Read the case study

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The Benefits of HubSpot

HubSpot gives you a unified platform for sustainable growth across your entire revenue operation.

Unified platform

Everything lives in one place. Your website, CRM, marketing automation, sales tools, and customer service connect in a single ecosystem, giving you complete visibility into the customer journey. No more jumping between disconnected systems or struggling to track attribution across multiple platforms. Your teams work from shared data, reducing friction and improving alignment across marketing, sales, and service. Customer interactions, campaign performance, and revenue data flow seamlessly without manual integration work or data synchronization headaches.

Marketing automation

Build sophisticated nurture campaigns, lead scoring, and personalization without technical complexity. HubSpot's visual workflow builder makes it easy to create automated journeys that guide prospects from awareness to decision. Your marketing team can test, iterate, and optimize without waiting for developer resources. Automated workflows handle repetitive tasks like lead assignment, follow-up sequences, and data enrichment, freeing your team to focus on strategy and creative execution.

Content management without developers

Create, edit, and publish website content, landing pages, and blog posts without technical bottlenecks. Pre-approved templates and design systems maintain brand consistency while enabling speed. Your marketing team moves from idea to published in hours, not weeks. Unlike WordPress where simple changes often require developer involvement, HubSpot's drag-and-drop editor empowers your team to execute campaigns quickly and respond to market opportunities without waiting for technical resources.

Sales and marketing alignment

End the disconnect between your revenue teams. Shared data, transparent lead handoffs, and unified reporting mean sales knows exactly which leads to prioritize and marketing can prove pipeline contribution. Everyone works from the same source of truth, eliminating the finger-pointing that happens when systems don't communicate. Sales sees complete prospect engagement history, and marketing gains visibility into what happens after leads are passed over, enabling continuous optimization of lead quality and campaign performance.

Data-driven decisions with unified reporting

Track every interaction from first touch to closed deal with unified reporting and attribution. HubSpot's analytics give you visibility into what's working across channels, campaigns, and teams. Your leadership gets the insights needed to allocate budget confidently and optimize based on real performance data. Custom dashboards surface the metrics that matter most to your business, and closed-loop reporting finally answers the question of which marketing activities drive revenue.

Built to scale

HubSpot grows with your business from startup to enterprise without hitting platform constraints. Whether you're managing one market or expanding globally, HubSpot's enterprise features support complex hierarchies, user permissions, and multi-region requirements. You won't outgrow the platform or face expensive re-platforming projects as your needs evolve. The platform handles increasing data volumes, user counts, and automation complexity without performance degradation.

Why businesses migrating from WordPress come to us

We work with businesses at different stages of growth, facing different challenges. Here's what typically brings companies to us:

  • We can't edit our website
  • Our website has lots of outdated plugins and security risks
  • We want to consolidate our tech stack onto HubSpot
  • Our marketing and sales teams aren't aligned
  • We need better visibility into our marketing ROI
  • We want to move to HubSpot but don't know where to start
  • We can't track the full customer journey across systems
  • We're spending too much on disconnected tools
  • We need marketing automation that integrates with our CRM
  • Our manual processes are slowing down growth

Our approach to getting results on HubSpot

We deliver measurable business results, not just technical implementations. Here's how we work with you to maximize your HubSpot investment.

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Align your goals

We start by understanding your business objectives, mapping current challenges, and defining clear success metrics. This isn't about deploying HubSpot features for the sake of it; it's about aligning the platform to what actually drives growth for your business.

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Execute with precision

Strategic implementation, technical setup, and flawless delivery across all HubSpot capabilities. We build solutions that work reliably from day one and scale as your needs evolve, ensuring every element supports your broader goals.

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Scale with confidence

We ensure your team knows how to use the platform effectively through comprehensive training and enablement. As your business grows, we're here to optimize your setup, add new capabilities, and help you continuously improve performance.

HubSpot services

Whether you're a new or existing HubSpot user, we can help you make the most of the platform's extensive content, marketing, sales, service, and operations capabilities.

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Bespoke HubSpot websites

Award-winning HubSpot websites that align content, design, and user experience to drive inbound success.
Migration

HubSpot website migrations

Bring your existing site onto HubSpot. Keep the look and feel, gain full editing control, and leave platform limitations behind.
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Platform implementation

Start strong with a CRM setup built around your process. Get clean data, efficient workflows, and full visibility across the customer journey.
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Platform onboarding

Ramp up faster with expert support across all Hubs. Avoid setup pitfalls and get your team using the tools with confidence.

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HubSpot eCommerce

Sell directly through HubSpot or connect your existing store. We build eCommerce experiences that bring together product data, customer journeys, and marketing automation in one place.

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HubSpot membership areas

Create secure, branded experiences for customers, partners, or internal teams - all inside HubSpot Content Hub.

Credentials

  • 100% in-house team (UK + US)
  • 15+ years' experience
  • Award-winning website agency
  • Trusted by businesses across multiple industries
  • Proven results with WordPress to HubSpot migrations
  • Over 100 five-star reviews

Awards & Recognition

  • HubSpot Diamond Solutions Partner
  • CMS Advanced Implementation accreditation
  • Content Experience accreditation
  • Multiple industry awards
  • Top placements on curated galleries
  • ISO 27001
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Why teams trust us

The team demonstrated high professionalism and responsiveness, consistently delivering quality outcomes throughout the project. The project was completed on schedule and within budget, reflecting commendable project management. Blend's expertise and meticulous attention to detail ensured the website was visually appealing and functionally robust, aligning seamlessly with our goals.

Dan Spring

Growth Manager at Viedoc

We absolutely enjoyed collaborating with Blend on to launch our new website! They not only met but exceeded our expectations within a tight timeline. Their dedication and effort truly went above and beyond, making the entire experience a joy. Highly recommend Blend - professional, friendly, passionate and great customer service.

Alisa Pritchard

VP of Marketing at Greyparrot

The team migrated our WordPress website in a way that gave me total front-end control of the content, enabling me to refresh the look and feel in a matter of days, prior to go-live. It is the most intuitive website migration I have ever seen; the team thought of everything at every stage to make it as streamlined and easy to use as possible.

Gemma Rogers

Marketing Manager at Aeromark

We partnered with Blend for our company rebrand and the development of a new website, and we couldn’t be more pleased with the results. The team at Blend demonstrated a strong understanding of our vision and translated it into a brand identity and website that truly reflects who we are and what we do.

Marc Nixon

Head of Marketing at Transpoco 

The quality of the background development has made it significantly easier for us to manage and edit ourselves going forward and is evidence of their experience building in HubSpot. 

Michael Harms

Marketing Manager at Equiem

Blend had an efficient process and impressive ability to bring our solution to life digitally.

David Taylor

Sales and Marketing Director at Supply Pilot

Read all reviews

Why choose Blend for your WordPress to HubSpot migration

Businesses migrating from WordPress need a partner who understands both the technical complexity of migration and the strategic opportunity HubSpot creates. Many migrations fail because agencies focus purely on moving content rather than reimagining how the platform can transform marketing and sales operations.

We approach migrations as strategic transformations, not technical lift-and-shifts. Our team has executed dozens of successful WordPress to HubSpot migrations across industries, and we understand how to preserve what works while unlocking HubSpot's full potential for automation, integration, and growth.

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Frequently asked questions

Why is Blend the best choice for WordPress to HubSpot migration?

We specialize in migrations that go beyond simply moving content from one platform to another. Our approach focuses on reimagining your entire marketing and sales technology stack to leverage HubSpot's unified platform capabilities. We understand the common pitfalls of WordPress migrations and how to avoid them while setting you up for long-term success with marketing automation, CRM integration, and unified reporting.

Our migration clients achieve measurable results through strategic implementations. Robin Radar Systems achieved 236% increase in sessions and 48% growth in MQLs following WordPress migration, while Datel generated 800% marketing ROI through strategic HubSpot transformation. With a 100% in-house team across the UK and US and CMS Advanced Implementation accreditation, we're positioned to be a long-term strategic partner beyond just the initial migration.

How long does a WordPress to HubSpot migration take?

Migration timelines typically range from eight to 16 weeks depending on site complexity, content volume, custom functionality requirements, and integration needs. A straightforward migration with standard functionality might complete in two months, while complex sites with custom integrations, extensive content libraries, or sophisticated automation requirements may need three to four months. The timeline depends on factors like the number of page templates, custom WordPress plugins that need HubSpot equivalents, and data migration complexity.

We provide a detailed timeline during discovery after auditing your current WordPress site and understanding your specific requirements. Our phased approach means you can launch core functionality quickly while we continue building advanced features, so you're not waiting months before seeing value. We handle everything from content migration and URL mapping to custom module development and CRM integration setup.

Will we lose our SEO rankings when migrating from WordPress to HubSpot?

When executed properly, WordPress to HubSpot migrations maintain or improve SEO performance. We implement comprehensive URL mapping and 301 redirects to preserve your existing search rankings and ensure zero broken links. HubSpot's built-in SEO tools, fast hosting infrastructure, and mobile optimization often improve site performance, which can positively impact rankings over time.

Our migration process includes technical SEO audits before and after launch, proper schema markup implementation, and Core Web Vitals optimization. We monitor rankings closely during and after migration to catch any issues quickly. Many of our migration clients see SEO improvements post-launch because HubSpot's modern infrastructure and built-in optimization tools outperform typical WordPress setups.

Can you replicate our custom WordPress functionality in HubSpot?

Most WordPress functionality can be replicated or improved in HubSpot through custom modules, HubDB, and integrations. We audit your current WordPress site to identify custom features, plugins, and functionality, then design HubSpot equivalents that often work better because they're built specifically for your needs rather than adapted from generic plugins. Common WordPress features like custom post types, advanced filtering, and dynamic content all have HubSpot solutions.

For functionality that requires capabilities beyond HubSpot's native features, we leverage HubSpot's APIs, serverless functions, and integration ecosystem to build custom solutions. In some cases, we might recommend maintaining certain specialized tools outside HubSpot while integrating them seamlessly into your new site. Our goal is creating a solution that matches or exceeds your current capabilities while being more maintainable and scalable.