About the project
Second Nature is a US-based company focused on redefining professional property management through their innovative Resident Benefits Packages (RBP). They already had an existing website, but it was shared with their FilterEasy brand. After seeing significant expansion of their RBP platform, the offering warranted its own dedicated presence. So, Second Nature approached Blend to create a website focused solely on showcasing the unique capabilities of their RBP service.
The new website, built on HubSpot CMS, reflects Second Nature's commitment to enhancing the lives of residents. With its vibrant, positive design, blending product imagery and relatable stock photos, it perfectly captures the essence of their target audience. Offering a seamless and intuitive user experience, it directs visitors to valuable informational content and is optimised for demo requests.