Second Nature

Distinctive website lays the foundation for the next phase of growth

Project type

Website

Services provided

Design, Development

Platform

HubSpot CMS

Second Nature – Homepage

About the project 

Second Nature is a US-based company focused on redefining professional property management through their innovative Resident Benefits Packages (RBP). They already had an existing website, but it was shared with their FilterEasy brand. After seeing significant expansion of their RBP platform, the offering warranted its own dedicated presence. So, Second Nature approached Blend to create a website focused solely on showcasing the unique capabilities of their RBP service.

The new website, built on HubSpot CMS, reflects Second Nature's commitment to enhancing the lives of residents. With its vibrant, positive design, blending product imagery and relatable stock photos, it perfectly captures the essence of their target audience. Offering a seamless and intuitive user experience, it directs visitors to valuable informational content and is optimised for demo requests.

We had a great experience working with Simran and Clare. They were instrumental in migrating our website to HubSpot. Their know-how and expertise was excellent and overall it was a pleasure working with Blend. We're very pleased with our website. They helped us navigate a tricky process with grace and professionalism.

David Shih,
Executive Creative Director at Second Nature

Second Nature – Property managers
Second Nature – Contact
Second Nature – Resident
Second Nature – Homepage-1
Second Nature – Podcast

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