Website agency for cloud platform companies

Blend creates high-performance websites that are easy to edit, scalable, and built to generate growth for cloud platform brands.

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Most cloud platform websites fail to communicate value clearly. Complex architectures get buried in technical jargon, integration capabilities go unexplained, and potential customers leave without understanding how the platform solves their problems.

Technology platform PureIP created a compelling buyer experience with a bold website redesign that enhanced communication of their telecommunications platform value and strategic approach to complex technical solution presentation.

Common challenges facing cloud platform companies

Cloud platform companies face unique digital challenges that can limit growth and customer acquisition.

Here's what we help solve:

Can't edit or update the website easily

Simple updates like publishing new integration documentation, updating pricing tiers, or adding customer logos require developer involvement. Your marketing team waits days for simple changes while product updates move faster than your website can reflect.

Balancing technical depth with accessibility

Cloud platforms serve both technical buyers and business decision-makers. Your website needs to explain complex architectures clearly whilst remaining accessible to non-technical stakeholders who control budgets. Getting this balance wrong means losing half your audience.

Website isn't converting visitors into trials or demos

Traffic arrives but visitors don't convert. The value proposition gets lost in technical features, integration capabilities aren't clear, and the path from information to trial signup is too complex. You're paying for traffic that doesn't generate pipeline.

Showcasing integrations and ecosystem partnerships

Your platform's strength lies in its integrations, but presenting hundreds of connections clearly is challenging. Buyers can't find the specific integrations they need, and the strategic partnerships that differentiate you get buried in long lists.

Supporting multiple user journeys and personas

Developers, IT managers, and C-suite executives all visit your site with different needs. Creating distinct pathways that serve technical evaluators, business buyers, and implementation teams requires sophisticated information architecture most platforms don't have.

Demonstrating security and compliance credentials

Enterprise buyers need assurance on security, compliance, and data governance before they'll consider your platform. These critical trust signals often get relegated to PDF documents instead of being woven into the website experience where they influence early-stage decisions.

Proven results for cloud platforms

We specialize in creating websites that deliver measurable business outcomes for cloud platform companies. Our growth-driven approach combines strategic thinking, conversion-focused design, and technical excellence to generate real results.

PureIP achieved enhanced platform communication
  • Bold website redesign creating compelling buyer experience
  • Enhanced communication of telecommunications platform value
  • Strategic approach to complex technical solution presentation
Read the case study
HubSpot Inspire Gallery achieved operational excellence
  • Streamlined contributor self-management via HubSpot memberships
  • Automated validation engine with AI-driven content enhancement
  • Faster approval processes and improved gallery usability
Read the case study
DrDoctor achieved strategic digital transformation
  • Strategic website design supporting NHS digital transformation platform
  • Creative solutions for complex healthcare technology positioning
  • Enhanced user experience for multiple healthcare stakeholder types
Read the case study

Website services for cloud platform companies

We deliver end-to-end website solutions designed specifically for the cloud platform sector's unique needs:

Website strategy

Research-driven approach to positioning, messaging, and user journeys that convert technical evaluators and business buyers. We map distinct pathways for developers, IT managers, and C-suite executives whilst maintaining consistent brand experience across all touchpoints.

Branding & messaging

Clear, compelling brand narratives that communicate complex platform capabilities without overwhelming buyers. We translate technical architecture into business value propositions that resonate with multiple stakeholder types throughout the buying journey.

UX/UI design

Intuitive interfaces that guide diverse audiences through complex information hierarchies. From integration marketplaces to API documentation, we create experiences that help users find what they need and understand how your platform solves their problems.

Website redesign

Complete website transformations that modernize your digital presence whilst preserving SEO value and customer trust. We rebuild on scalable platforms that give your team control over content, integrations, and conversion optimization.

Website migration

Seamless platform migrations from legacy CMS to modern, manageable systems. We handle technical complexity, preserve search rankings, and implement new capabilities that enable your marketing team to move faster without developer dependency.

Copywriting

Technical writing that balances depth with clarity. We create content that speaks to both technical evaluators who need architecture details and business buyers who need to understand ROI, security credentials, and competitive differentiation.

CMS development

Custom HubSpot CMS development optimized for cloud platform needs. From integration directories to dynamic pricing calculators, we build flexible systems that scale with your product whilst remaining easy for your team to manage.

Integrations & CRM alignment

Connect your website with HubSpot, Salesforce, product analytics, and internal systems. We build the data flows that turn website visitors into qualified pipeline, tracking every touchpoint from first visit to closed deal.

Why cloud platform companies come to us

Companies in cloud platform typically come to us when they recognize their website is holding them back. Common triggers include:

  • Our website is outdated and doesn't reflect our platform's capabilities
  • We can't edit the website easily or update integration documentation
  • We need to rebrand to position ourselves differently in the market
  • Our site isn't converting, we're getting traffic but no trials or demos
  • My boss told me to update the website (and I need it done right)
  • We need to migrate from WordPress to a more manageable CMS
  • Our website doesn't support multiple user personas effectively
  • Technical depth is overwhelming non-technical buyers

Proven website process

01
Project foundations

Thorough research and scoping kicks everything off, including analytics review and a kick-off session that aligns our teams on project goals and timelines.

02
Strategy

Your website's foundation gets mapped out through keyword research and sitemap planning, creating an optimised structure that serves both users and search engines.

03
Wireframes

Detailed wireframes plan your site's layout and user flow, mapping out exactly how visitors will navigate and interact with your content.

04
Design

Your wireframes transform into compelling website designs that unleash your brand's full potential. Every page showcases your brand at its best while creating an irresistible path to conversion.

05
Development

Your designs get coded and built on HubSpot, creating a website that's not just stunning but incredibly easy for your team to edit and manage. Clean code, fast loading, and built for growth.

06
Launch

Training gets your team ready to manage the site, everything gets tested thoroughly, then launch happens with full support to ensure a smooth go-live.

07
Ongoing support

Keep your website performing at its peak with our optional support. We handle technical issues, monitor SEO, and keep you updated on platform changes.

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Platform and technology

Enterprise content management

We specialize in HubSpot website development, giving you enterprise-grade content management with the flexibility to edit content, update integration listings, publish API documentation, and launch campaigns without developer assistance.

Security & reliability

HubSpot CMS provides enterprise-level security, 99.99% uptime SLA, and robust infrastructure that cloud platform companies can depend on. Your website stays secure and available when customers need it.

Seamless integrations

We connect your website with CRM platforms like HubSpot, Salesforce, and other business systems through custom integrations and APIs. Whether it's syncing trial signup data, connecting to product analytics platforms, or integrating with your authentication systems, we build the connections that make your website work harder.

Speed & performance

Fast-loading, mobile-responsive websites optimized for Core Web Vitals and search engine performance. Modern architecture ensures your site loads quickly across all devices and connections, critical for technical audiences evaluating multiple vendors.

Credentials

  • 100% in-house team (UK + US)
  • 15+ years' experience
  • Award-winning website agency
  • Trusted by cloud platform companies
  • Over 100 five-star reviews
  • Proven results across cloud platform

Awards & Recognition

  • CMS Advanced Implementation accreditation
  • Content Experience accreditation
  • Multiple industry awards
  • Top placements on curated galleries
  • Long-standing partner status
  • ISO 27001
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Why teams trust us

The team demonstrated high professionalism and responsiveness, consistently delivering quality outcomes throughout the project. The project was completed on schedule and within budget, reflecting commendable project management. Blend's expertise and meticulous attention to detail ensured the website was visually appealing and functionally robust, aligning seamlessly with our goals.

Dan Spring

Growth Manager at Viedoc

We absolutely enjoyed collaborating with Blend on to launch our new website! They not only met but exceeded our expectations within a tight timeline. Their dedication and effort truly went above and beyond, making the entire experience a joy. Highly recommend Blend - professional, friendly, passionate and great customer service.

Alisa Pritchard

VP of Marketing at Greyparrot

The team migrated our WordPress website in a way that gave me total front-end control of the content, enabling me to refresh the look and feel in a matter of days, prior to go-live. It is the most intuitive website migration I have ever seen; the team thought of everything at every stage to make it as streamlined and easy to use as possible.

Gemma Rogers

Marketing Manager at Aeromark

We partnered with Blend for our company rebrand and the development of a new website, and we couldn’t be more pleased with the results. The team at Blend demonstrated a strong understanding of our vision and translated it into a brand identity and website that truly reflects who we are and what we do.

Marc Nixon

Head of Marketing at Transpoco 

The quality of the background development has made it significantly easier for us to manage and edit ourselves going forward and is evidence of their experience building in HubSpot. 

Michael Harms

Marketing Manager at Equiem

Blend had an efficient process and impressive ability to bring our solution to life digitally.

David Taylor

Sales and Marketing Director at Supply Pilot

Read all reviews

Why choose Blend for your cloud platform website?

Cloud platform companies need websites that communicate technical sophistication whilst remaining accessible to business buyers. We understand the unique challenge of serving multiple audiences — from developers evaluating APIs to C-suite executives assessing strategic partnerships.

Our approach combines deep technical understanding with conversion-focused design. We've built websites for SaaS platforms, healthcare technology companies, and enterprise software providers, consistently delivering measurable improvements in conversion rates and lead quality.

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Frequently asked questions

Why is Blend the best choice for cloud platform companies?

We specialize in websites that balance technical depth with business accessibility. Unlike generalist agencies, we understand how to present complex platform architectures, showcase integration ecosystems, and create distinct pathways for technical evaluators and business buyers.

Our cloud platform clients achieve measurable results. The HubSpot Inspire Gallery demonstrates operational excellence with streamlined contributor management and automated validation. We build on HubSpot CMS, giving you enterprise-grade content management without developer dependency for routine updates.

What results can I expect from a new cloud platform website?

Cloud platform clients typically see significant improvements in user experience, conversion pathways, and lead quality. The HubSpot Inspire Gallery achieved operational excellence with streamlined processes and automated validation. PureIP created a compelling buyer experience that enhanced communication of their platform value.

Results depend on your current baseline, but most clients see meaningful improvements within 3-6 months. We focus on conversion optimization, not just traffic, ensuring your website turns visitors into qualified pipeline.

What makes a great cloud platform website?

Great cloud platform websites balance technical credibility with accessibility. They create distinct pathways for developers, IT managers, and business buyers. Integration directories are searchable and well-organized. Security and compliance credentials are prominent. Value propositions are clear without dumbing down the technology.

The best platforms make it easy for visitors to understand what you do, see how integrations work, and move confidently toward trials or demos. They're fast, mobile-responsive, and easy for your team to manage.

What should I look for in a web design agency for cloud platform?

Look for agencies with proven experience in SaaS and platform businesses. They should understand technical audiences whilst creating experiences that convert business buyers. Ask for case studies showing measurable conversion improvements, not just pretty designs.

Strong agencies provide strategic thinking alongside design execution. They should challenge your assumptions about user journeys, suggest better ways to present integrations, and build websites your team can actually manage without constant developer involvement.

What platform should we use for our cloud platform website?

We recommend HubSpot CMS for cloud platform companies. It provides enterprise-grade security and performance whilst giving your marketing team complete control over content. Custom modules handle complex needs like integration directories, whilst the visual editor makes routine updates simple.

HubSpot's native CRM integration means better lead tracking and attribution. You can see which content drives conversions, track visitor journeys, and align marketing with sales. For cloud platforms selling to enterprises, this visibility is essential.

How long does it take to build a cloud platform website?

Most cloud platform website projects take 12-16 weeks from kickoff to launch. Complex sites with custom integration directories, API documentation embedding, or multi-language requirements may take 16-20 weeks.

Timeline depends on content readiness, stakeholder availability, and project scope. We work in collaborative sprints with regular reviews, so you see progress throughout. Rush timelines are possible but typically compromise strategic thinking and testing.