Website agency for SaaS companies

Blend creates high-performance websites that are easy to edit, scalable, and built to generate growth for SaaS brands.

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Most SaaS websites fail to convert visitors into qualified trials and demos, relying on outdated design patterns that don't reflect product innovation or communicate value clearly.

Software platform Labguru achieved a 132% increase in demo requests year-over-year with a new HubSpot website that elevated their market position and improved conversion performance.

Common challenges facing SaaS companies

SaaS companies face unique digital challenges that can limit growth and customer acquisition.

Here's what we help solve:

Can't edit or update the website easily

Your engineering team built the current site, but now simple content updates require developer time. Publishing feature announcements, updating pricing pages, or launching new campaigns takes days instead of hours, slowing your go-to-market velocity.

Balancing technical credibility with conversion clarity

Your product is sophisticated, but your website either oversimplifies and loses technical buyers or overwhelms with complexity. Finding the right balance between demonstrating capability and driving action is crucial for SaaS conversion.

Website isn't converting visitors into qualified leads

Traffic numbers look good, but trial signups and demo requests remain flat. Visitors browse features but don't take action. Your website generates awareness but fails to move prospects through the funnel to activation.

Supporting complex product ecosystems

Multiple products, add-ons, integrations, and pricing tiers create navigation challenges. Visitors can't find what they need, and your website structure doesn't reflect how different segments evaluate and buy your software.

Demonstrating value across buyer personas

Technical evaluators need deep product information, while business buyers focus on ROI and outcomes. Your website must serve multiple stakeholders simultaneously without creating confusion or friction.

Standing out in saturated software markets

Every SaaS category is crowded with similar-sounding solutions. Generic messaging and template-driven design make differentiation nearly impossible, and prospects struggle to understand why they should choose you over competitors.

Proven results in SaaS

We specialize in creating websites that deliver measurable business outcomes for SaaS companies. Our growth-driven approach combines strategic thinking, conversion-focused design, and technical excellence to generate real results.

Labguru achieved significant growth with SEO-optimized website
  • 19% increase in website sessions year-over-year
  • 132% increase in demo requests year-over-year
  • Scalable, SEO-optimized platform on HubSpot Content Hub
Read the case study
Viedoc doubled conversion rates with strategic redesign
  • 100% increase in new user to MQL conversion rate (0.7% → 1.4%)
  • 14% increase in demo requests within the first quarter
  • Scalable platform for long-term demand generation
Read the case study
Breathe increased free trials by over 100%
  • 100% increase in SaaS free trial signups
  • Improved user journey and conversion optimization
  • Strategic content architecture supporting demand generation
Read the case study
HubSpot Inspire Gallery streamlined contributor experience
  • Automated validation engine with AI-driven content enhancement
  • Self-service contributor management via HubSpot memberships
  • Faster approval processes and improved gallery usability
Read the case study

Website services for SaaS companies

We deliver end-to-end website solutions designed specifically for the SaaS sector's unique needs:

Website strategy

Research-driven approach to positioning, messaging, and user journeys that convert technical browsers into qualified trials and demos across multiple buyer personas and product tiers.

Branding & messaging

Distinctive brand identity and messaging frameworks that differentiate your software in crowded markets, communicating unique value propositions that resonate with both technical and business buyers.

UX/UI design

Conversion-focused design systems that balance feature complexity with clarity, creating intuitive navigation paths for diverse user segments from product evaluation to signup activation.

Website redesign

Complete website transformations that modernize outdated platforms, improve conversion architecture, and align digital presence with evolved product capabilities and market positioning.

Website migration

Seamless platform migrations from legacy systems to modern CMS environments like HubSpot, preserving SEO equity while unlocking marketing team autonomy and technical flexibility.

Copywriting

Clear, benefit-driven copy that explains complex software capabilities without jargon, addressing technical depth for evaluators while communicating business outcomes for decision-makers.

CMS development

Custom HubSpot CMS development with modular architecture, allowing marketing teams to launch campaigns, update pricing, publish features, and manage content without developer dependencies.

Integrations & CRM alignment

Strategic integrations connecting your website with CRM platforms like HubSpot and Salesforce, enabling sophisticated lead tracking, product-led growth motions, and marketing attribution models.

Why SaaS companies come to us

Companies in SaaS typically come to us when they recognize their website is holding them back. Common triggers include:

  • Our website is outdated and doesn't reflect our product capabilities
  • We can't edit the website easily or update feature pages and pricing
  • We need to rebrand to position ourselves differently in the market
  • Our site isn't converting, we're getting traffic but no trials or demos
  • My boss told me to update the website (and I need it done right)
  • We need to migrate from WordPress to a more manageable CMS
  • Our website doesn't serve multiple buyer personas effectively
  • We're launching new products and need scalable architecture

Proven website process

01
Project foundations

Thorough research and scoping kicks everything off, including analytics review and a kick-off session that aligns our teams on project goals and timelines.

02
Strategy

Your website's foundation gets mapped out through keyword research and sitemap planning, creating an optimised structure that serves both users and search engines.

03
Wireframes

Detailed wireframes plan your site's layout and user flow, mapping out exactly how visitors will navigate and interact with your content.

04
Design

Your wireframes transform into compelling website designs that unleash your brand's full potential. Every page showcases your brand at its best while creating an irresistible path to conversion.

05
Development

Your designs get coded and built on HubSpot, creating a website that's not just stunning but incredibly easy for your team to edit and manage. Clean code, fast loading, and built for growth.

06
Launch

Training gets your team ready to manage the site, everything gets tested thoroughly, then launch happens with full support to ensure a smooth go-live.

07
Ongoing support

Keep your website performing at its peak with our optional support. We handle technical issues, monitor SEO, and keep you updated on platform changes.

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Platform and technology

Enterprise content management

We specialize in HubSpot website development, giving you enterprise-grade content management with the flexibility to edit content, update feature pages and pricing, and launch campaigns without developer assistance.

Security & reliability

HubSpot CMS provides enterprise-level security, 99.99% uptime SLA, and robust infrastructure that SaaS companies can depend on. Your website stays secure and available when customers need it.

Seamless integrations

We connect your website with HubSpot CRM and other business systems, syncing lead data and enabling marketing automation. The tight integration between HubSpot CMS and CRM means your website and customer data work together seamlessly from day one.

Advanced personalization

Dynamic content delivery based on visitor behavior, company data, and lifecycle stage. Serve tailored messaging to enterprise prospects versus SMB buyers, returning users versus first-time visitors, creating relevant experiences that drive conversion.

Speed & performance

Fast-loading, mobile-responsive websites optimized for Core Web Vitals and search engine performance. Modern architecture ensures your site loads quickly across all devices and connections, critical for SaaS conversion rates.

Credentials

  • 100% in-house team (UK + US)
  • 15+ years' experience
  • Award-winning website agency
  • Trusted by SaaS companies
  • Over 100 five-star reviews
  • Proven results across SaaS

Awards & Recognition

  • CMS Advanced Implementation accreditation
  • Content Experience accreditation
  • Multiple industry awards
  • Top placements on curated galleries
  • Long-standing partner status
  • ISO 27001
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Why teams trust us

The team demonstrated high professionalism and responsiveness, consistently delivering quality outcomes throughout the project. The project was completed on schedule and within budget, reflecting commendable project management. Blend's expertise and meticulous attention to detail ensured the website was visually appealing and functionally robust, aligning seamlessly with our goals.

Dan Spring

Growth Manager at Viedoc

We absolutely enjoyed collaborating with Blend on to launch our new website! They not only met but exceeded our expectations within a tight timeline. Their dedication and effort truly went above and beyond, making the entire experience a joy. Highly recommend Blend - professional, friendly, passionate and great customer service.

Alisa Pritchard

VP of Marketing at Greyparrot

The team migrated our WordPress website in a way that gave me total front-end control of the content, enabling me to refresh the look and feel in a matter of days, prior to go-live. It is the most intuitive website migration I have ever seen; the team thought of everything at every stage to make it as streamlined and easy to use as possible.

Gemma Rogers

Marketing Manager at Aeromark

We partnered with Blend for our company rebrand and the development of a new website, and we couldn’t be more pleased with the results. The team at Blend demonstrated a strong understanding of our vision and translated it into a brand identity and website that truly reflects who we are and what we do.

Marc Nixon

Head of Marketing at Transpoco 

The quality of the background development has made it significantly easier for us to manage and edit ourselves going forward and is evidence of their experience building in HubSpot. 

Michael Harms

Marketing Manager at Equiem

Blend had an efficient process and impressive ability to bring our solution to life digitally.

David Taylor

Sales and Marketing Director at Supply Pilot

Read all reviews

Why choose Blend for your SaaS website?

SaaS companies need websites that balance product sophistication with conversion clarity. We understand the unique challenges of serving multiple buyer personas, supporting complex product ecosystems, and maintaining velocity as your software evolves.

Our approach combines strategic positioning with conversion-focused design, creating websites that work as hard as your product development team.

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Frequently asked questions

Why is Blend the best choice for SaaS companies?

We specialize in SaaS websites that convert technical browsers into qualified trials and demos. Unlike generalist agencies, we understand how to balance product complexity with conversion clarity, serve multiple buyer personas, and support sophisticated go-to-market motions.

Our SaaS clients achieve measurable results. Labguru saw a 132% increase in demo requests. Breathe doubled free trial signups. Viedoc improved conversion rates by 100%. We build on HubSpot CMS, giving your marketing team complete control without developer dependency.

What results can I expect from a new SaaS website?

SaaS companies typically see 50-150% improvements in conversion metrics within the first quarter. This includes increases in trial signups, demo requests, and qualified lead generation. Labguru achieved a 132% increase in demo requests, while Viedoc doubled their new user to MQL conversion rate from 0.7% to 1.4%.

Beyond conversion improvements, clients report 20-50% increases in organic traffic through strategic SEO implementation, faster time-to-market for campaigns (days instead of weeks), and significant reductions in developer time spent on website updates.

What makes a great SaaS website?

Great SaaS websites balance three critical elements: technical credibility for evaluators, business value communication for decision-makers, and frictionless conversion paths to trials or demos. The site must serve multiple buyer personas simultaneously without creating confusion.

Successful SaaS websites feature clear product differentiation, intuitive navigation across complex offerings, conversion-optimized pricing pages, and robust integration with your CRM and analytics stack. The CMS must empower marketing teams to move quickly without engineering bottlenecks.

What should I look for in a web design agency for SaaS?

Look for agencies with proven SaaS experience and measurable conversion results, not just portfolio aesthetics. They should understand product-led growth motions, multi-persona buying journeys, and the technical requirements of sophisticated integrations with billing systems, product analytics, and CRM platforms.

Ask about their approach to conversion optimization, HubSpot CMS expertise, and how they balance product complexity with clarity. Review case studies showing specific conversion improvements, not just traffic increases. Ensure they can deliver both strategic thinking and technical execution.

What platform should we use for our SaaS website?

HubSpot CMS is the optimal platform for most B2B SaaS companies. It provides enterprise-grade content management with marketing team autonomy, eliminating developer dependencies for routine updates. The platform includes built-in CRM integration, sophisticated personalization, and marketing automation — critical for SaaS demand generation.

HubSpot offers 99.99% uptime SLA, enterprise security, and seamless integration with tools like Salesforce, Stripe, Segment, and product analytics platforms. Unlike WordPress, it doesn't require constant plugin updates or security patches. Marketing teams can launch campaigns, update pricing, and test messaging independently.

How long does it take to build a SaaS website?

Most SaaS website projects take 12-16 weeks from kickoff to launch. This includes strategy and research (2-3 weeks), design and prototyping (4-5 weeks), development and integration (4-6 weeks), and testing and refinement (2 weeks). Complex projects with sophisticated integrations or multiple product lines may extend to 18-20 weeks.

Timeline depends on scope, integration requirements, and content readiness. Projects with existing content libraries and clear messaging move faster than those requiring comprehensive copywriting. Having product documentation, competitive research, and buyer persona insights prepared accelerates the strategy phase.