We build the white space mapping, signal detection, and ownership model that turn expansion from an occasional conversation into a system that runs on its own.
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Case studies
35%
increase in revenue
63%
increase in profit
Why Blend
We give expansion an owner, not just a hope
An opportunity with no clear owner between CSM and AE usually goes to neither. We build the ownership model as part of the system itself, so a flagged opportunity has a name attached from the moment it's detected.
We sequence expansion ahead of renewal, deliberately
Introducing a new ask during a renewal conversation puts pressure on both at once. We design the trigger timing so expansion conversations happen on their own schedule, separate from the moment you're also asking a customer to recommit.
We size the opportunity before anyone has the conversation
A rep walking into an expansion conversation without knowing what the account could realistically own is negotiating blind. We map white space in advance, so the conversation starts from a specific, defensible number.
We keep the trigger model honest against real outcomes
A signal that sounded logical in a workshop doesn't always predict expansion in practice. We track which signals actually converted and adjust the model on a set cadence, rather than trusting the original assumptions indefinitely.
Meet the team
Some of the people you might work with on your health and churn prevention system, from initial audit through to ongoing monitoring.
Josh Bouk
CEO, Americas
Phil Vallender
Co-Founder & Director of Strategy
Amanda McGrath
Commercial Director
Andrew Manchester
Growth Strategist
Joe Bouk
Junior RevOps Engineer
Simran Toor
Director of Global Accounts
Rafael Paredes Calles
Strategist
Katie Stevens
Account Manager
Rachel Osborne
Senior Account Manager