We design and run end-to-end marketing campaigns for mid-market B2B companies. From strategy and creative through to execution and reporting, we build campaigns that reach the right audiences at the right time, and turn that attention into pipeline your sales team can work with.
Demand generation and brand campaigns, built to drive lasting, predictable pipeline
B2B campaigns tend to fall into one of two traps: pure lead generation that ignores brand, or brand activity that can't be connected to commercial outcomes. The best campaigns do both at once.
Demand generation
Demand generation campaigns are built to reach buyers at the moment they're closest to a decision. We identify the channels, audiences, and messages most likely to convert attention into pipeline, and build campaigns that give your sales team something to work with.
Brand campaigns
Most of your market isn't ready to buy right now. Brand campaigns reach them before they are. We create campaigns that build familiarity, establish credibility, and make sure that when your target audience does enter a buying cycle, your name is already on the shortlist.
How we run your campaigns
01
Strategy and planning
Every campaign starts with a clear brief. We work with you to define your goals, audience, messaging, and success criteria before anything is built. This includes channel selection, budget allocation, and a campaign plan that connects every element back to a commercial outcome.
02
Creative development
We develop the creative concept, messaging, and assets your campaign needs to earn attention. From ad creative and landing pages to content and email, everything is built around your audience and designed to perform across the channels you're running on.
03
Channel configuration and setup
We configure and set up every channel your campaign runs across, whether that's paid social, paid search, email, or content. HubSpot is our platform of choice for campaign management, tracking, and reporting.
04
Campaign execution and management
We run the campaign on your behalf, managing every channel, every asset, and every optimization decision as performance data comes in. You stay informed without having to manage the details.
05
Reporting and optimization
We report on performance against the goals we set at the start, with clear recommendations on what to adjust, where to invest more, and what to carry into the next campaign.
01
Strategy and planning
Every campaign starts with a clear brief. We work with you to define your goals, audience, messaging, and success criteria before anything is built. This includes channel selection, budget allocation, and a campaign plan that connects every element back to a commercial outcome.
02
Creative development
We develop the creative concept, messaging, and assets your campaign needs to earn attention. From ad creative and landing pages to content and email, everything is built around your audience and designed to perform across the channels you're running on.
03
Channel configuration and setup
We configure and set up every channel your campaign runs across, whether that's paid social, paid search, email, or content. HubSpot is our platform of choice for campaign management, tracking, and reporting.
04
Campaign execution and management
We run the campaign on your behalf, managing every channel, every asset, and every optimization decision as performance data comes in. You stay informed without having to manage the details.
05
Reporting and optimization
We report on performance against the goals we set at the start, with clear recommendations on what to adjust, where to invest more, and what to carry into the next campaign.
What we deliver
Every campaign engagement covers the full scope. Here's what we build, run, and optimize on your behalf.
A full campaign strategy covering goals, audience, messaging, and channel priorities
Budget allocation and channel recommendations grounded in your market and audience
A creative concept and campaign messaging framework
All creative assets across the channels your campaign runs on
Channel configuration and setup, including HubSpot campaign tracking
End-to-end campaign management
Lead qualification criteria and sales handoff process
Performance reporting connected to pipeline and revenue
Ongoing optimization and budget management throughout the campaign
Real brands growing with Blend
increase in revenue
return on marketing investment
increase in high-intent leads
increase in sessions
Our creative work, supporting campaign results
A campaign partner that's as focused on results as you are
Running effective B2B campaigns takes more than creative and media buying. It takes a team that understands your market, your buyers, and how campaign activity connects to commercial outcomes.
We run campaigns end to end
Strategy, creative, channel management, and reporting, all under one roof. No briefing multiple agencies or chasing separate workstreams. We own the campaign from blank page to final report.
We're commercially driven, not channel-led
We don't recommend channels because they're popular. We recommend them because your audience is there and the data supports the investment. Budget goes where it earns its place.
We know B2B buying
Long sales cycles, multiple stakeholders, and buying committees that don't fill out forms until they're ready. We build campaigns designed for how B2B buyers actually behave, not how marketers wish they would.
We connect campaigns to your wider growth program
Campaigns don't exist in isolation at Blend. They sit within a broader Growth Engineering methodology that connects marketing, sales, and customer success into a single revenue program. Every campaign we run feeds into something bigger.
Some of the team you
could work with

Phil Vallender
Co-Founder & Director of Strategy

Rafael Paredes Calles
Strategist

Paul Tapping
Creative Director

Jack Cole
3D & Motion Designer

Clare Chan
Art Director

Amelia Cooper
Senior Strategist

Simran Toor
Director of Global Accounts

Andrew Manchester
Growth Strategist
Your market won't notice average.
Let's build something worth their attention.