We build eCommerce websites on HubSpot: product catalogs, product pages, and checkout experiences that all work inside your HubSpot ecosystem.

We build eCommerce sites that work on HubSpot
How we build your eCommerce site depends on your scope. Where possible, we build natively within HubSpot. Where your requirements call for something more, we integrate commerce infrastructure like Shopify in a way that feels completely seamless.
Either way, product browsing happens in HubSpot. Your CRM stays the single source of truth. Your marketing team doesn't need to juggle multiple systems to keep it that way.
The eCommerce functionality you need, built to work seamlessly with your HubSpot website.
Product catalogs
Extensive product catalogues with dynamic filtering, search, and categorisation. Built to handle complex B2B inventories where buyers need to find exactly what they're looking for, fast.
Product pages
Rich product pages with specifications, imagery, pricing, and availability. Designed for B2B buyers who need detailed information to make purchasing decisions.
Cart and checkout
Shopping cart functionality with seamless checkout experiences, either built directly in HubSpot or integrated with dedicated commerce platforms like Shopify.
Building eCommerce for bit.bio on HubSpot
bit.bio needed to sell complex scientific products online while maintaining rich, content-heavy product pages that researchers require. We built their eCommerce experience by integrating Shopify's commerce infrastructure with their HubSpot website.
Scientists browse, evaluate, and purchase without ever feeling like they've left the site.
Backed by
More eCommerce websites we've built on HubSpot
Native, or integrated: how we decide
How we build your checkout depends on what your business actually needs, not on a default approach. Where a browser-based cart or HubSpot payment links will do the job, we build fully native. It's the simplest way to keep everything in one place, with nothing else to manage.
Where you've got shipping rules, complex tax requirements, or anything else that needs specialist handling, we integrate with a platform built for it, like Shopify. It's still seamless, and your data stays connected, so your go-to-market strategy is never working off two different pictures.

We’re an accredited HubSpot partner
eCommerce projects are a significant investment, and you need a partner who can deliver both the commercial thinking and the technical build.
We've won 8 HubSpot Impact Awards for our results, and we hold the HubSpot CRM Implementation Accreditation, Content Experience Accreditation, and Onboarding Accreditation, proof of our expertise in implementing HubSpot properly.
What our customers say
Blend's deep Content Hub expertise combined with their firsthand experience as contributors to the Inspire platform made them a perfect, strategic partner for redesigning the Inspire website. Blend didn't just give us a fresh, functional design that matched our rebrand; they built smart automation, member dashboards, and quality checks that actually solved the workflow problems that were holding the site back.
Principal Product Marketing Manager at HubSpot
Partnering with Blend gave us confidence at every stage of the project. Their communication was consistent, their process was clear, and they brought genuine expertise to every phase. We came away with a website that truly represents who we are — and a platform built to support where we're headed.
Marketing Director at Kriete
Blend took the time to really understand how we work, what we value, and where we were trying to go, not just in HubSpot, but as a business. What stood out most was how thoughtfully they approached every part of the implementation. Blend dug into our processes, asked the right questions, and built a HubSpot setup that genuinely supports the way our teams operate.
Digital Transformation Manager at CPL
Why choose Blend as your HubSpot partner?
B2B eCommerce understanding
We know B2B buying is different. Your buyers need detailed specifications, complex pricing, and often a quote before they'll commit, and we build eCommerce experiences that reflect that reality rather than borrowing from B2C playbooks.
Proven eCommerce expertise on HubSpot
We've built eCommerce solutions on HubSpot for businesses with genuinely complex catalogues and buying processes. That experience means we know where the platform's native capabilities end, and where integration adds real value.
Technical depth across platforms
Whether we're building natively in HubSpot or integrating commerce infrastructure like Shopify, our developers have the technical depth to make it work properly, not just make it work.
HubSpot-accredited implementation
Our HubSpot accreditations aren't just badges. They reflect the depth of implementation work we do day in, day out, for businesses that need their website and CRM working as one system.
Complete solution delivery
From strategy through to design, development, and integration, we deliver the whole solution in-house. You're not managing multiple agencies or vendors to get your eCommerce site live.
The team behind your
HubSpot eCommerce website

Mike Thomas
Technical Director

Calum Joyce
Developer

Ally Perry
Digital Design Lead

Izzy Neill-Smith
Senior Designer

Gracjan Drozdek
Developer

Clare Chan
Art Director

Amelia Cooper
Senior Strategist

Diana Žareiko
Senior Developer

Alisa Maksymchuk
Senior Developer
Ready to build eCommerce that works with HubSpot, not around it?
Whatever stage you're at, from a first eCommerce build to untangling a messy multi-platform setup, we'll help you get it right.